How can subscribers opt-out from data tracking?

As a step closer to becoming GDPR compliant, VWO Engage(Formerly PushCrew) now gives your subscribers an option to opt-out of data tracking while subscribing to notifications on your website.

Here’s how you can make this option visible to your new subscribers :

If your VWO Engage account is on HTTP :

1.  Login to your VWO Engage dashboard. On the Top Right-hand side panel, click on Settings Click on the Opt-in tab at the top.
2.  Under the Two-Step Opt-in section, scroll down till you see the option to ‘Allow subscribers to opt-out from data tracking’.
3.  Check on the box to make the opt-out option visible to new subscribers and click on the Save button at the top.

4. Here’s how it will appear on your website :

5. You can edit the text of the message using the text box on your VWO Engage dashboard. Don’t forget to click on Save once done!

6. You can also choose if you want subscriber data to be collected or not by default using the ‘Keep subscriber opted-in by default’ option.

7. VWO Engage will not track any actions taken by the subscriber if he/she chooses to opt-out of data tracking.

If your VWO Engage account is on HTTPS One-Step Opt-in :

1.  Login to your VWO Engage dashboard. On the Top Right-hand side panel, click on Settings. Click on the Opt-in tab. Make sure ‘One-step Opt-in’ is selected.
2.  Scroll down till you see the option to ‘Allow subscribers to opt-out from data tracking’
3. Check on the box to make the opt-out option visible to new subscribers and click on Save

4. Here’s how it will appear on your website :

5. You can edit the text of the message using the text box on your VWO Engage dashboard. Don’t forget to click on Save once done!

6. You can also choose if you want subscriber data to be collected or not by default using the ‘Keep subscriber opted-in by default’ option.

7. VWO Engage will not track any actions taken by the subscriber if he/she chooses to opt-out of data tracking.

If your VWO Engage account is on HTTPS Two-Step Opt-in :

1. Login to your VWO Engage dashboard. On the Top Right-hand side panel, click on Settings. Click on the Opt-in tab. Make sure ‘Two-step Opt-in’ is selected.

2. Scroll down till you see the option to ‘Allow subscribers to opt-out from data tracking’

3. Check on the box to make the opt-out option visible to new subscribers and click on Save

4. Here’s how it will appear on your website :

5. You can edit the text of the message using the text box on your VWO Engage dashboard. Don’t forget to click on Save once done!

6. You can also choose if you want subscriber data to be collected or not by default using the ‘Keep subscriber opted-in by default’ option.

7. VWO Engage will not track any actions taken by the subscriber if he/she chooses to opt-out of data tracking.