WooCommerce – VWO

To integrate VWO with the WooCommerce eCommerce platform, you can search for the VWO plug-in in the WordPress directory and then follow the installation guide.

If the installation does not start automatically and downloads as a .zip file, extract the files in your blog directory /wp-admin/plugins/. Next, activate the plug-in, and then enter your VWO account on the configuration page of the plug-in.

Track the Revenue by Using VWO

To track the revenue on your WooCommerce website, add VWO code to your website code by using the WooCommerce admin panel.

Download the WordPress plug-in here, and then extract the files to your website directory /wp-admin/plugins/. Alternatively, go to the Plugins tab on your admin panel. Search for woocommerce-conversion-tracking in the WP plug-in store.
Follow the installation instructions, and then activate the plug-in.
After the plug-in is installed, go to WooCommerce and then click Conversion Tracking.
Enable the Custom option and add the following code in the Successful Order textbox.

NOTE: If your account is enabled with Data360, you need to use your custom revenue event code with order_total as the revenue value instead of the above mentioned code.

In most cases, the revenue goal is triggered on the Thank You page that displays after visitors complete a successful transaction.

NOTE: If the revenue value is added as a comma-separated value without decimals, VWO by default replaces the comma (,) with a decimal. For example, if you enter the value as 1,500, the comma is replaced with a decimal of 1.5. Please make sure to add the revenue value without the comma (,) such as 1500 or 1500.0.

Configuring Integration in VWO

NOTE: If your account is enabled with Data360, you need to set up a revenue metric instead of the revenue conversion goal.

Your WooCommerce website is now configured with VWO, and the revenue goal tracking is also configured.

Articles in this section

Track the Revenue by Using VWO

Configuring Integration in VWO

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