VWO allows you to choose the products that fit your optimization needs. You can run a comparison among the different plans and, additionally, extend your limit on certain features by purchasing them as add-ons to meet your current audience journey & optimization needs. To know about pricing and plans in VWO, refer to VWO Pricing and Plans.
The Upgrade page in VWO features the visitor volume-wise pricing structure applicable to each of the Starter, Growth, Pro, and Enterprise plans individually for all of VWO’s products. To access the Upgrade page, click on the gear icon (⚙) > Upgrade from within your VWO account.
Currently, you can view the pricing in your preferred currency by selecting the appropriate one from the Currency dropdown at the top-right.
Now, you can adjust the volume of visitors that you would need to track and test in a month using the Monthly Tracked Users (MTU) slider. You can choose a value marked along the slider and view the corresponding plans and the pricing for each of them.
For a volume of up to 50K visitors, you can avail of the Starter plan, which is free of cost and provides you with an opportunity to experience VWO with the essentials to run your campaigns.
If you’re running a small business, you can choose the Growth plan, which allows you to consume a maximum MTU of 500K.
For a mid-size business, it is optimum to choose the Pro plan, which allows you to consume a maximum of 2 million.
If your business is larger and could consume more than 2 million MTU, you can avail of the Enterprise plan, which empowers you to tap the fullest potential of VWO.
The Feature List table displays all the features that are available for each plan. You can quickly skim through it to get an idea of what plan suits you the best.
Sometimes, you may only require a smaller plan. However, the limit of certain features in it may not cover you completely. In such cases, you can purchase those add-ons to cater to your necessity. Below the Feature List table, you can find the product and account add-ons that can be purchased individually.
You may contact the VWO sales team at firstname.lastname@example.org to understand more about what upgrade/downgrade or what volume of visitors/subscribers is best suited for your experience optimization needs. They will also help you with purchasing and activating the required plan that you choose to go with.