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Overview
Integrations help you connect VWO’s Feature Experimentation product with other tools you use daily.
They let you dive deeper into your feature experiments, expand experimentation targeting options, and effectively power up personalized experiences.
Types of Integrations in Feature Experimentation
Integrating VWO's Feature Experimentation with any third-party tool
The callback function allows you to integrate VWO with virtually any external tool. It lets you send data about feature flags and experiments directly to platforms like GA4, Mixpanel, Tealium, RudderStack, and more.
What exactly is a callback function?
A callback function is a custom code you write that is automatically executed by VWO whenever certain events occur, such as when a user experiences a feature or participates in an experiment.
Example - Integrating GA4 with a callback
Whenever users interact with an experiment variation, VWO triggers your callback function, sending structured data like feature ID, user ID, variation details, and custom variables to GA4.
You can then analyze this data in GA4 alongside your other metrics.
Here is an example code for implementing GA4 integration with Node. To implement it, you must replace the placeholders (SDKKey and accountId) with your VWO credentials.
const vwoClient = await vwo.init({
sdkKey: 'your-sdk-key', // replace with your SDK key
accountId: 'your-account-id', // replace with your account ID
integrations: {
callback(properties) {
window.gtag('event', 'VWO_Experiment', {
feature_name: properties.featureName,
feature_id: properties.featureId,
user_id: properties.userId,
variation_id: properties.experimentVariationId,
experiment_key: properties.experimentKey,
custom_variables: properties.customVariables
});
}
}
});
Here's a snapshot of the data structure your callback receives as a response from VWO:
JSON
{
featureName: "NewCheckout",
featureId: 123,
featureKey: "checkout_update",
userId: "user_456",
api: "getFlag",
customVariables: {"location": "USA"},
rolloutId: 789,
rolloutKey: "rollout_checkout",
rolloutVariationId: 1,
variationTargetingVariables: {"device": "mobile"},
experimentId: 321,
experimentKey: "exp_checkout_test",
experimentVariationId: 2
}
You can implement this easily in your preferred SDK:
- Node SDK
- Java SDK
- Python SDK
- .Net SDK
- Ruby SDK
- Android SDK
- Flutter SDK
- iOS SDK
- React Native SDK
- React Web SDK
- JavaScript Web SDK
Integrating Feature Experimentation with cloud storage
You can export your raw experiment and feature usage data directly to your AWS S3 bucket or Google Cloud Storage, which connects seamlessly with all popular data warehouses.
To find out how you can configure and set up these integrations, please refer to:
Integrating Feature Experimentation with warehouses
You can also send the data to your data warehouses directly in a table format. For more information on how to implement this for the two most popular data warehouses, see Integrating VWO with Snowflake and Integrating VWO with BigQuery.
This helps your data teams analyze results across multiple dimensions and metrics you might not have initially configured in VWO while setting up the experiment. You can combine experimentation data with your internal dashboards and play with data freely for deeper insights.
Integrating Feature Experimentation with code editor
The VWO Feature Experimentation extension for Visual Studio Code allows developers to efficiently manage feature flags directly within their editor, eliminating the need to switch to the VWO dashboard.
Key functionalities include:
- Feature flag explorer: View, organize, and manage feature flags by environment.
- Quick toggles: Enable or disable flags without leaving the editor.
- Environment selection: Easily switch between development, testing, and production environments.
- Code snippets: Quickly insert code for initializing VWO SDK, retrieving feature flags, and handling flag variables tailored to your coding language.
- Contextual actions: Manage rules and variations through intuitive right-click menus.
- Easy search: Find flags quickly by name or associated rules.
Setup involves entering your VWO Account ID and API Access Token to fetch and manage environments.
Learn more about the usage and commands. Check out the extension available on the VS Code Marketplace.
Need more help?
For further assistance or more information, contact VWO Support.