To measure the success or failure of your VWO test, certain criteria must be met. This criterion is typically termed as Goals. Setting up goals for your VWO test is the most integral part as it enables you to collect and analyze the data to evaluate the conversions on your website.
Each visitor on your website has some specific purpose, be it gathering information, checking out pricing, subscribing to a newsletter, purchasing, submitting their contact details to get further information, or something similar. All these actions constitute a goal that you can track and identify ways to improve your website conversions.
All the visitor actions on your website generate value in terms of revenue, user signups, lead generation, and so on. Goals typically help in measuring the health of your website by ascertaining the health of your goals.
Goals in VWO are broadly categorized as:
VWO Insights Goals
Insights Goals in VWO are typically created to assess the current visitor behavior and trends on your website. For example, if you only want to check how the Subscribe CTA button is performing in general, not as an assessment of test variations, you can simply achieve by using these goals. These are specifically used to analyze website performance. To create a VWO Insights goal, go to INSIGHTS > Goals.
VWO Insights goals can also be used to set up a funnel to analyze drop-off trends, etc. To know how to do this, refer to Creating a Funnel in VWO.
VWO Insights supports the following goal types:
- Track Page Visits
- Track Form Submits
- Track Clicks on Link
- Track Clicks on Element(s)
- Track Revenue
- Track Custom Conversion
To learn more about these goals, refer to Types of Conversion Goals in VWO Insights.
VWO Testing Goals
Testing Goals in VWO are created to actually measure the performance of different variations of a test campaign. Based on the performance, you can choose to show the variation to your visitors that performs the best. For example, you may be creating an A/B test to check if any change in the color and size of the CheckOut button records more conversions. To create a VWO Testing goal, go to the TESTING feature in the VWO app, and select a test type, say A/B or Multivariate or any other.
VWO Testing supports the following goal types:
- Tracks Page Visits on
- Tracks Engagement
- Tracks Form Submits to
- Tracks Click on Link
- Tracks Click on Element(s)
- Tracks Revenue On
- Tracks Custom Conversion On
To learn more about these goals, refer to Types of Conversion Goals in VWO Testing.