Types of Conversion Goals in VWO Insights

A conversion goal is typically the outcome that you expect from the website you are optimizing. These are triggered when the visitors perform the action defined by you on the webpage. 

In VWO, every action your visitor performs on the webpage can be tied to a goal to track their behaviour. The different conversion goals supported by VWO cover every possible action a visitor may perform on your website. Every unique time visitors take such an action on your website, it counts as a goal conversion.

Ensure that the VWO SmartCode is added on every page where your goals are running. To learn how to add SmartCode to your website, refer to Configuring SmartCode for your Website.

Here’s a list of different conversion goals in VWO Insights:

Track Page Visits

If your goal is to record the amount of traffic that the particular page, say the Products page of your website receives, the Track Page Visits Goal in VWO will help you achieve this. It enables you to track the page visits on a specific URL or URL pattern. Whenever a visitor visits this URL, it is counted as a conversion. 

In a typical business scenario, page visits goal could be:

1. Tracking the number of unique visitors who visit that page.
2. Tracking visits on the content like videos or GIFs that reside in an iFrame on your webpage
   
   NOTE: To accomplish this, you must specify the page URL as the iFrame URL respectively.

For example, if your goal is to detect how many visitors land on your website's Products page, you can choose this goal. Once you’ve configured this goal for a URL, VWO will start tracking the visits of the visitors who qualify for the goal. 

To set up the Track Page Visits goal in VWO, perform these:

Procedure

1. Go to INSIGHTS > Goals. 
2. From the Select goal to track dropdown, select Track Page Visits.
3. In the Enter URL of the page you want to track field, enter the URL of the page where you want to track the visits. 

To learn more about setting up an Insights goal in VWO, refer to How to Create a Goal in VWO Insights?

Track Form Submits

If your goal is to track the conversions whenever a visitor successfully submitted a form on your webpage, the Track Form Submits Goal in VWO would help you achieve this. It enables you to track the form conversions on a specific URL or URL pattern. This goal is, particularly for an HTML form. Whenever a form is successfully submitted, it is counted as a conversion.

VWO tracks forms based on submit events. You can check it yourself using the following code:

vwo_$("body").bind("submit", function() {
 alert("This form submit will be tracked by default")
});

For example, if your objective is to track the successful submission of the event registration form on your website for the upcoming event, you can choose this goal. Once you’ve configured this goal for a URL, VWO will start tracking the conversions of the visitors who qualify for the goal. 

The Track Form Submits goal in VWO requires you to specify two URLs- one where the form is present and another where the form data is submitted.

To set up the Track Form Submits goal in VWO, perform these:

Procedure

1. Go to INSIGHTS > Goals. 
2. From the Select goal to track dropdown, select Track Form Submits.
3. In the Enter URL of the page which has the form to be tracked field, enter the URL of the page where the form to be tracked is present on your website. 
4. In the Enter URL where that form submits data field, enter the URL of the form's action attribute.

Track Clicks on Link

If you wish to track the number of visitors that clicked on a hyperlink present on your webpage, the Track Clicks on Link Goal in VWO will help you achieve this. 

It enables you to track the clicks on the link on a specific URL or URL pattern. Whenever a visitor clicks the link present on your test page, it is counted as a conversion. 

 For example, say a link to contact the support team is present on your website, and you wish to know the number of visitors who clicked on this link, you can choose this goal. Once you’ve configured this goal for a URL, VWO will start tracking the clicks on the hyperlinks of the visitors who qualify for the goal. 

If multiple hyperlinks on the same page point to the same URL, the conversions for both hyperlinks would be counted together.

This goal requires you to add two URLs- the page which has the link to be tracked and the page where the link points to.

To set up the Track Clicks on Link goal in VWO, perform these:

Procedure

1. Go to INSIGHTS > Goals. 
2. From the Select goal to track dropdown, select Track Clicks on Link.
3. In the Enter URL of the page which has the link to be tracked field, enter the URL of the page where the link to be tracked is present on your website. 
4. In the Enter URL where that link points to field, enter the href value of the anchor tag

Track Clicks on Element(s)

If your goal is to track the clicks on the element(s) present on your website, the Track Clicks on Element(s) goal in VWO will help you achieve this. 

It enables you to track the element clicks on existing elements, newly added elements to the variation, and others on a specific URL or URL pattern.

For example, to track clicks on menus, navigation bars, videos, images, and other elements using this goal type, you can choose this goal. Once you’ve configured this goal for a URL, VWO will start tracking the element clicks by the visitors who qualify for the goal. 

This goal requires you to fill two fields, one for the URL of the page where the element resides and another for the exact CSS selector path for the element you want to track on the webpage.

To set up the Track Clicks on Element(s) goal in VWO, perform these:

Procedure

1. Go to INSIGHTS > Goals. 
2. From the Select goal to track dropdown, select Track Clicks on Element(s).
3. In the Enter URL of the page which has the element to be tracked field, enter the URL of the page where the element to be tracked is present on your website. 
4. In the Enter CSS selector path of the element that you want to track field, enter a valid CSS selector path of the element that you want to track. To get the CSS selector, right-click the line with the element and use the Copy Selector option. This can be pasted directly into VWO’s CSS Selector input.

Track Revenue

If you wish to track the revenue generated from each successful purchase or any other transaction on your website, the Track Revenue Goal in VWO will help you achieve this. This goal typically tracks the unique revenue generated each time a customer visits your website. 

To track the revenue on your webpage, you need to add a small Javascript tag (in addition to the VWO SmartCode). In this tag, you must define a value for the revenue and variable in the Javascript tag. Typically, the revenue value is available on the ‘thank­you’ page where the transaction is made. This ensures that VWO tracks only those transactions where revenue is generated.

For example, consider an eCommerce site where users make purchases. You can track the revenue generated after the users submit the billing detail form successfully. To determine the revenue earned, you can define a revenue tracking goal for each successful submission of the billing form. To learn about implementing a revenue tracking goal, refer to How to Implement the Track Revenue Goal.

To set up the Track Revenue goal in VWO, perform these:

Procedure

1. Go to INSIGHTS > Goals. 
2. From the Select goal to track dropdown, select Track Revenue.
3. In the Enter URL of the page where you want to track revenue field, enter the URL of the page where you want to track the revenue.

Track Custom Conversion

If your objective of tracking is not met by any predefined goal present in VWO, you can create a custom goal that suits your requirements. The Tracks Custom Conversion goal in VWO enables you to track the occurrence of any event on a set of pages. 

The custom conversion goals are typically those that don't deal with button clicks, link clicks, etc. For example, if your goal is to track when someone hovers on an element, you can create a custom conversion goal to trigger the hover event.

Once you are done configuring this goal, a code snippet gets generated. This code snippet must be added to the web page where you wish to run the test to track the conversions. To learn about implementing a custom conversion goal, refer to How to Implement the Track Custom Conversion Goal.

To set up the Track Custom Conversion goal in VWO, perform these:

Procedure

1. Go to INSIGHTS > Goals. 
2. From the Select goal to track dropdown, select Track Custom Conversion.
3. In the Enter URL of the page where you want to track custom conversion field, enter the URL of the page to track any custom events such as clicks or AJAX request completion.
   

To learn more about setting up a goal in VWO, refer to How to Create a Goal in VWO Insights?