How to Create a Goal in VWO Testing?

VWO Testing goals help you track different visitors’ activities on your website such as page visits, elements click, links click, and so on. When a visitor successfully performs the actions defined in a goal, VWO records a conversion for the same.

To create a goal in VWO Testing, all you need to do is select a visitor activity and specify URLs where they will be tracked. This can be done by going to the Testing feature on the VWO app and selecting the type of test(A/B, Multivariate, Split URL) you want to work with. 

CONVERSION URL

When a visitor to your website completes a desired action, such as signing up for a newsletter, filling out a form, or making a purchase, a website conversion occurs. In VWO, the Conversions URL must be defined where the visitor performs the desired action. Although a website owner would want to track almost all user actions, they should only track the conversions that visitors do and “convert” as part of their important business goals. For example, filling out a signup form, showing some level of engagement with the site, or completing the purchase.

Prerequisite

Ensure that you have added VWO SmartCode on every webpage where your goals are running. To learn about how to add the VWO SmartCode to your webpage, refer to Configuring SmartCode for your Website.

Procedure

1. Login to your VWO account.
2. Go to Testing and select a test type per your requirements.
3. In the dashboard, click Create and go to Configuration > Goals.
4. By default, your goal is named as Goal 1. You can rename it by clicking on the edit icon present next to the goal name.
5. From the Goal Type dropdown, select the goal type you want to work with. To know more about different goal types in VWO, refer to Different Types of Conversion Goals in VWO. 
6. In the Include URLs field, specify the operation from the dropdown, and in the field next to it, enter the URL of the webpage where you want to track the conversions. If you wish to exclude a webpage from the goal conversion tracking, use the Exclude URL option to specify the operation and the URL of that page.
   
7. To track another activity in your campaign, click Add Another Goal.
   
   NOTE: If you add multiple goals, you can specify one goal as Primary Goal. VWO declares a variation as a smart decision or a winner based on the primary goal. If you have multiple goals in your test, then the goal directly and exclusively impacted by the changes you make in the test must be chosen as the primary goal. By default, the first goal is considered a Primary Goal.
8. Additionally, at the bottom of the page, the Frequently used goals section is present, which shows the goals you use the most. You can either search or choose from the ones displayed. Selecting a goal from here allows you to reuse the goal code instead of configuring a new one.
   
   NOTE: The frequently used goals appear based on the domain specified for the campaign URL.

Post-requisite
To verify whether your goal is successfully created, go to the Testing type for which you have created the goal. Say, if you have created a goal for the A/B test, go to Testing > A/B and in the goal dashboard, check for the goal which you recently created.

Additionally, using the Preview mode, you can check if your goal is working as expected or not.