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Integrating VWO with BigCommerce

Vaibhav Singh
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Integrating VWO with BigCommerce allows you to track your website traffic and derive deeper insights into your business. After the integration, you can create A/B tests, multivariate tests, personalization, and other tests using VWO on your BigCommerce website. This article assumes that you already have your store on BigCommerce and want to create and run A/B test tests for the store using VWO. You can also track or push revenue data to your Bigcommerce account.

The end-to-end process of integrating BigCommerce with VWO involves the following steps:

  1. Adding SmartCode
  2. Creating a VWO Test

Adding VWO SmartCode in BigCommerce

VWO generates a SmartCode snippet that you can add to the BigCommerce store pages you want to test. You can access the SmartCode snippets by clicking the gear icon ⚙ on the top right and going to the SMARTCODE section in your VWO dashboard.

To check if you have correctly installed the SmartCode on your webpage, enter the URL in the SmartCode Checker in the Settings > SmartCode section of your VWO Account. See SmartCode Checker in VWO to know what different results mean.

To add the code snippet for tracking on BigCommerce websites, perform these:

Procedure

  1. Log in to your BigCommerce account.
  2. From the left panel, go to Storefront > Script Manager.
  3. To create a script, click Create a Script.storeFront1.png
  4. On the Create Script page, do the following:
      • In the Name of Script field, enter VWO.
      • For the Location on page setting, choose Head.
      • For the Select pages where script will be added setting, choose All Pages.scriptPage.png
      • For the Script type setting, choose Script, and in the Script Content field, paste the VWO SmartCode in Script Content. You can find your SmartCode here.scriptType.png
  5. To finale your changes, click Save.

Adding Revenue Goal Code

To add revenue goal code in BigCommerce, perform these:

  1. From the left panel, go to Advanced Settings > Data Solutions (formerly Web Analytics).connect1.png
  2. Choose the Affiliate Conversion Tracking data solution and click Connect. 
  3. In the Conversion Tracking Code field, enter the following code.
  4. To finale your changes, click Save.
    You can now start tracking your test in VWO.
NOTE: If the revenue value is added as a comma-separated value without decimals, VWO by default replaces the comma (,) with a decimal. For example, if you enter the value as 1,500, the comma is replaced with a decimal of 1.5. Please make sure to add the revenue value without the comma (,) such as 1500 or 1500.0.

Creating a VWO Test

Create a VWO test for your store. To learn about setting up an A/B test in VWO, refer to How to Create an A/B Test in VWO?.

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