Integrating VWO with BigCommerce

Integrating VWO with BigCommerce allows you to track your website traffic and derive deeper insights into your business. After the integration, you can create A/B tests, multivariate tests, personalization, and other tests using VWO on your BigCommerce website. This article assumes that you already have your store on BigCommerce and want to create and run A/B test tests for the store using VWO. You can also track or push revenue data to your Bigcommerce account.

The end-to-end process of integrating BigCommerce with VWO involves the following steps:

1. Adding SmartCode
2. Creating a VWO Test

Adding VWO SmartCode in BigCommerce

VWO generates a SmartCode snippet that you can add to the BigCommerce store pages you want to test. You can access the SmartCode snippets by clicking the gear icon ⚙ on the top right and going to the SMARTCODE section in your VWO dashboard.

To add the code snippet for tracking on BigCommerce websites, perform these:

Procedure

1. Log in to your BigCommerce account.
2. From the left panel, go to Storefront > Script Manager.
3. To create a script, click Create a Script.
4. On the Create Script page, do the following:
   
   • • In the Name of Script field, enter VWO.
     • For the Location on page setting, choose Head.
     • For the Select pages where script will be added setting, choose All Pages.
     • For the Script type setting, choose Script, and in the Script Content field, paste the VWO SmartCode in Script Content. You can find your SmartCode here.
       
5. To finalize your changes, click Save.

Adding Revenue Goal Code

To add revenue goal code in BigCommerce, perform these:

1. From the left panel, go to Advanced Settings > Data Solutions (formerly Web Analytics).
2. Choose the Affiliate Conversion Tracking data solution and click Connect. 
3. In the Conversion Tracking Code field, enter the following code.
   
   NOTE: If your account is enabled with Data360, you need to add your custom revenue event code (instead of the above code) with %%ORDER_AMOUNT%% as the revenue value in the Conversion Tracking Code field.
4. To finalize your changes, click Save.
   You can now start tracking your test in VWO.

Creating a VWO Test

Create a VWO test for your store. To learn about setting up an A/B test in VWO, refer to How to Create an A/B Test in VWO?.