Integrating VWO With BigCommerce

Integrating VWO with BigCommerce allows you to track your website traffic and derive deeper insights into your business. After the integration, you can create A/B tests, multivariate tests, personalization, and other tests using VWO on your BigCommerce website. This article assumes that you already have your store on BigCommerce and want to create and run A/B test tests for the store using VWO. You can also track or push revenue data to your Bigcommerce account.

The end-to-end process of integrating BigCommerce with VWO involves the following steps:

1. Adding SmartCode
2. Creating a VWO Test

Adding VWO SmartCode in BigCommerce

VWO generates a SmartCode snippet that you can add to the BigCommerce store pages you want to test. You can access the SmartCode snippets by clicking the gear icon ⚙ on the top right and going to the SMARTCODE section in your VWO dashboard.

To add the code snippet for tracking on BigCommerce websites, perform these:

Procedure

1. Log in to your BigCommerce account.
2. From the left panel, go to Storefront > Script Manager.
3. To create a script, click Create a Script.
4. On the Create Script page, do the following:
   
   • • In the Name of Script field, enter VWO.
     • For the Placement setting, choose Header.
     • For the Location setting, choose All Pages.
     • Select a script category as you require. If you do not have a specific choice, VWO recommends selecting Essential.
       
       
     • For the Script type setting, choose Script, and in the Script Content field, paste the VWO SmartCode in Script Content. You can find your SmartCode here.
       
     • Remove the following line from the SmartCode:

       <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" />

5. To finalize your changes, click Save.

Adding Revenue Goal Code

To add revenue goal code in BigCommerce, perform these:

1. From the left panel, go to Settings > Advanced > Data solutions (formerly Web Analytics).
   
2. Choose the Affiliate Conversion Tracking data solution and click Connect. 
3. In the Conversion Tracking Code field, enter the following code.
   
   NOTE: If your account is enabled with Data360, you need to add your custom revenue event code (instead of the above code) with %%ORDER_AMOUNT%% as the revenue value in the Conversion Tracking Code field.
4. To finalize your changes, click Save.
   You can now start tracking your test in VWO.

Creating a VWO Test

Create a VWO test for your store. To learn about setting up an A/B test in VWO, refer to How to Create an A/B Test in VWO?.