Integrating VWO with BigCommerce allows you to track your website traffic and derive deeper insights into your business. After the integration, you can create A/B tests, multivariate tests, personalization, and other tests using VWO on your BigCommerce website. This article assumes that you already have your store on BigCommerce and want to create and run A/B test tests for the store using VWO. You can also track or push revenue data to your Bigcommerce account.
The end-to-end process of integrating BigCommerce with VWO involves the following steps:
- Adding SmartCode
- Creating a VWO Test
Adding VWO SmartCode in BigCommerce
VWO generates a SmartCode snippet that you can add to your BigCommerce store pages you want to test. You can access the code snippets to add under Settings > SMARTCODE in your VWO dashboard.
To add the code snippet for tracking on BigCommerce websites, perform these:
Login to your BigCommerce admin account.
Go to Storefront Design and select Script Manager option.
Click Create Script.
Add Name of Script as VWO
Under Location on page, select Head option.
Under Select pages where script will be added, select All Pages.
Select Script under the Script type section and add the VWO SmartCode in Script Content.
Adding Revenue Goal Code
To add revenue goal code in BigCommerce, perform these:
- From the panel on the left, go to Advanced Settings > Web Analytics.
- In the Analytics page, go to the Provider section, and choose Analytics Packages > Affiliate Conversion Tracking.
- Click Save.
- In the Conversion Tracking Code section, add the following revenue goal code.
- Click Save to update the changes. You can now start tracking your test in VWO.
NOTE: If the revenue value is added as comma separated value
without decimals, VWO by default replaces the comma (,) with
a decimal. For example, if you enter the value as 1,500, the
comma is replaced with decimal as 1.5. Please make sure to
add the revenue value without the comma (,) such as 1500
Creating a VWO Test
Create a VWO test for your store. To learn about setting up an A/B test in VWO, refer to How to Create an A/B Test in VWO?.