Using VWO, you can create the following tests to optimize your website’s conversion rate and increase sales:
A/B: Create two or more variations of your website by changing the headline, button, image, or any other elements in a webpage. After you create your website variations, VWO divides your website traffic among all variations to help you find out the one with the best conversion rate.
Multivariate: Modify multiple elements across your website pages and test the variations simultaneously. After you implement all changes across your website, VWO combines all the changes you make and generate resulting designs automatically. Test each element you modified to find the most optimal design.
Split URL: Test multiple versions of your website hosted on different URLs by splitting traffic among each version. Track test reports to determine the version that gets you maximum conversions. VWO only splits the traffic between previously hosted URLs for variations. You will not be able to implement any changes inside VWO.