',sks:{d:0},sw:{"p_dsl":"1"},rec:null,hw:null,opId:1704276348748,js:{"p_dsl":{"cnds":[{"id":1000,"event":"trigger.3595411","filters":[]}],"dslv":2}}})})),(el=vwo_$(".Mt\\(50px\\).Mx\\(0\\)--sm.Mx\\(-10px\\) > picture:nth-of-type(1)")).vwoCss({display:"none !important"}),el=vwo_$(".Fz\\(\\$font-size-18\\)--md"),vwo_$(".Fz\\(\\$font-size-18\\)--md").each((function(){vwo_$(this).vwoAttr("spellcheck","false"),!vwo_$(this).find('[vwo-op-1704276472852-1=""]').length&&vwo_$(this).append('session recordings'),vwo_$(this).not('[vwo-op-1704276472852-2=""]').length&&vwo_$(this).append(document.createTextNode(" and ")).length&&vwo_$(this).attr("vwo-op-1704276472852-2",""),!vwo_$(this).find('[vwo-op-1704276472852-3=""]').length&&vwo_$(this).append('heatmaps'),vwo_$(this).not('[vwo-op-1704276472852-4=""]').length&&vwo_$(this).append(document.createTextNode(".")).length&&vwo_$(this).attr("vwo-op-1704276472852-4",""),vwo_$(this).nonEmptyContents().eq(0).replaceWith(document.createTextNode("Go beyond app analytics numbers and understand why your users engage, buy, or abandon your app. Understand why users struggle with your mobile app UX using "))})),el=vwo_$(".Fz\\(\\$font-size-18\\)--md"),(el=vwo_$(".Fz\\(\\$font-size-18\\).Fw\\(700\\).Tt\\(n\\).D\\(ib\\)--md.D\\(n\\).Px\\(20px\\).button")).addClass("_vwo_coal_1704276410126");})(".Mih\\(650px\\) > div:nth-of-type(1) > div:nth-of-type(1)")}}, C_6_1299_1_2_1:{ fn:function(log,nonce=''){return (function(x) {;var _vwo_sel=vwo_$("");vwo_$('head').append(_vwo_sel);return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("HEAD")}}, C_6_1299_1_2_2:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("_clickElement",".container.D\\(f\\).Jc\\(c\\).Fld\\(c\\).H\\(100\\%\\) > div:nth-of-type(1) > div:nth-of-type(2) > button:nth-of-type(1)"); vwo_debug*/(el=vwo_$(".container.D\\(f\\).Jc\\(c\\).Fld\\(c\\).H\\(100\\%\\) > div:nth-of-type(1) > div:nth-of-type(2) > button:nth-of-type(1)")).addClass("_vwo_coal_1704276422309");})(".container.D\\(f\\).Jc\\(c\\).Fld\\(c\\).H\\(100\\%\\) > div:nth-of-type(1) > div:nth-of-type(2) > button:nth-of-type(1)")}}, C_6_1299_1_2_3:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("_clickElement",".Miw\\(200px\\)"); vwo_debug*/(el=vwo_$(".Miw\\(200px\\)")).addClass("_vwo_coal_1704276439975");})(".Miw\\(200px\\)")}}, C_6_1149_1_2_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across the United States use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_3_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across India use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_4_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across Brazil use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_5_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across the UK use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_6_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across the Netherlands use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_7_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across Australia use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_8_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across Spain use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_9_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across Germany use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_10_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across France use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_11_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")).html("Leading brands across Canada use VWO as their experimentation platform to run A/B tests on their websites, apps and products.");})(".Fz\\(\\$font-size-20\\).Mt\\(0\\).Mb\\(30px\\)")}}, C_6_1149_1_12_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("remove",".Mend\\(20px\\)--md"); vwo_debug*/(el=vwo_$(".Mend\\(20px\\)--md")).vwoCss({display:"none !important"});})(".Mend\\(20px\\)--md")}}, C_6_1149_1_12_1:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("remove",".Bgc\\(t\\).Bd\\(n\\).Cur\\(p\\).C\\(\\$color-blue-dark-2\\).Fw\\(600\\).Fz\\(\\$font-size-16\\).D\\(f\\).Ai\\(c\\).Td\\(n\\).Mt\\(20px\\).Mb\\(30px\\)"); vwo_debug*/(el=vwo_$(".Bgc\\(t\\).Bd\\(n\\).Cur\\(p\\).C\\(\\$color-blue-dark-2\\).Fw\\(600\\).Fz\\(\\$font-size-16\\).D\\(f\\).Ai\\(c\\).Td\\(n\\).Mt\\(20px\\).Mb\\(30px\\)")).vwoCss({display:"none !important"});})(".Bgc\\(t\\).Bd\\(n\\).Cur\\(p\\).C\\(\\$color-blue-dark-2\\).Fw\\(600\\).Fz\\(\\$font-size-16\\).D\\(f\\).Ai\\(c\\).Td\\(n\\).Mt\\(20px\\).Mb\\(30px\\)")}}, C_6_1149_1_12_2:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("remove",".js-modal.D\\(ib\\)--md.D\\(n\\).Mend\\(20px\\).W\\(100\\%\\).W\\(a\\)--xs.button.button--line.Bdc\\(\\$color-white\\).C\\(\\$color-white\\)"); vwo_debug*/(el=vwo_$(".js-modal.D\\(ib\\)--md.D\\(n\\).Mend\\(20px\\).W\\(100\\%\\).W\\(a\\)--xs.button.button--line.Bdc\\(\\$color-white\\).C\\(\\$color-white\\)")).vwoCss({display:"none !important"});})(".js-modal.D\\(ib\\)--md.D\\(n\\).Mend\\(20px\\).W\\(100\\%\\).W\\(a\\)--xs.button.button--line.Bdc\\(\\$color-white\\).C\\(\\$color-white\\)")}}, C_6_1149_1_12_3:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("remove",".D\\(n\\)--md.D\\(ib\\).Mend\\(20px\\)--xs.Mb\\(5px\\).W\\(100\\%\\).W\\(a\\)--xs.button.button--line"); vwo_debug*/(el=vwo_$(".D\\(n\\)--md.D\\(ib\\).Mend\\(20px\\)--xs.Mb\\(5px\\).W\\(100\\%\\).W\\(a\\)--xs.button.button--line")).vwoCss({display:"none !important"});})(".D\\(n\\)--md.D\\(ib\\).Mend\\(20px\\)--xs.Mb\\(5px\\).W\\(100\\%\\).W\\(a\\)--xs.button.button--line")}}, C_6_1149_1_12_4:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("remove",".D\\(n\\)--md.D\\(ib\\).Mend\\(20px\\)--xs.W\\(100\\%\\).W\\(a\\)--xs.button.button--line.Bdc\\(\\$color-white\\).C\\(\\$color-white\\)"); vwo_debug*/(el=vwo_$(".D\\(n\\)--md.D\\(ib\\).Mend\\(20px\\)--xs.W\\(100\\%\\).W\\(a\\)--xs.button.button--line.Bdc\\(\\$color-white\\).C\\(\\$color-white\\)")).vwoCss({display:"none !important"});})(".D\\(n\\)--md.D\\(ib\\).Mend\\(20px\\)--xs.W\\(100\\%\\).W\\(a\\)--xs.button.button--line.Bdc\\(\\$color-white\\).C\\(\\$color-white\\)")}}, C_6_1670_1_2_0:{ fn:function(log,nonce=''){return (function(x) {;var _vwo_sel=vwo_$("");vwo_$('head').append(_vwo_sel);return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("HEAD")}}, R_6_1670_1_2_0:{ fn:function(log,nonce=''){return (function(x) {
if(!vwo_$.fn.vwoRevertHtml){
return;
};
var ctx=vwo_$(x),el;
/*vwo_debug log("Revert","content","head"); vwo_debug*/;
el=vwo_$('[vwo-element-id="1740463516330"]');
el.revertContentOp().remove();})("HEAD")}}, C_6_1670_1_2_1:{ fn:function(log,nonce=''){return (function(x) {
try{
var _vwo_sel = vwo_$("`);
!vwo_$("head").find('#1740463520257').length && vwo_$('head').append(_vwo_sel);}catch(e) {console.error(e)}
try{}catch(e) {console.error(e)}
try{$(".hide-blog-banner").removeClass("D(b)--md").addClass("D(n)"),$(".blog-hero-variation").addClass("banner-active");}catch(e) {console.error(e)}
return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("head")}}, C_6_1670_1_2_2:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("changeCSS",".Fz\\(\\$font-size-42\\)--xs"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-42\\)--xs")).vwoCss({visibility:"visible !important"}),(el=vwo_$(".Fz\\(\\$font-size-42\\)--xs")).vwoCss({display:"none !important"});})(".Fz\\(\\$font-size-42\\)--xs")}}, R_6_1670_1_2_2:{ fn:function(log,nonce=''){return (function(x) {
if(!vwo_$.fn.vwoRevertHtml){
return;
};
var el,ctx=vwo_$(x);
/*vwo_debug log("Revert","remove",".Fz\\(\\$font-size-42\\)--xs"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-42\\)--xs")).vwoRevertCss(),(el=vwo_$(".Fz\\(\\$font-size-42\\)--xs")).vwoRevertCss();})(".Fz\\(\\$font-size-42\\)--xs")}}, C_6_1670_1_2_3:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("changeCSS",".D\\(f\\)--xs"); vwo_debug*/(el=vwo_$(".D\\(f\\)--xs")).vwoCss({visibility:"visible !important"}),(el=vwo_$(".D\\(f\\)--xs")).vwoCss({display:"none !important"});})(".D\\(f\\)--xs")}}, R_6_1670_1_2_3:{ fn:function(log,nonce=''){return (function(x) {
if(!vwo_$.fn.vwoRevertHtml){
return;
};
var el,ctx=vwo_$(x);
/*vwo_debug log("Revert","remove",".D\\(f\\)--xs"); vwo_debug*/(el=vwo_$(".D\\(f\\)--xs")).vwoRevertCss(),(el=vwo_$(".D\\(f\\)--xs")).vwoRevertCss();})(".D\\(f\\)--xs")}}, C_6_1670_1_2_4:{ fn:function(log,nonce=''){return (function(x) {})("section.Py\\(60px\\)--md.Py\\(50px\\).Bgc\\(\\$color-blue-light-7\\),.banner-active section.Py\\(60px\\)--md.Py\\(50px\\).Bgc\\(\\$color-blue-light-7\\)")}}, R_6_1670_1_2_4:{ fn:function(log,nonce=''){return (function(x) {
if(!vwo_$.fn.vwoRevertHtml){
return;
};
})("section.Py\\(60px\\)--md.Py\\(50px\\).Bgc\\(\\$color-blue-light-7\\),.banner-active section.Py\\(60px\\)--md.Py\\(50px\\).Bgc\\(\\$color-blue-light-7\\)")}}, C_6_1509_1_2_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Mend\\(15px\\)--md"); vwo_debug*/(el=vwo_$(".Mend\\(15px\\)--md")).html("Get Session Recordings for Free"),el.vwoCss({transition:"none !important"});})(".Mend\\(15px\\)--md")}}, R_6_1509_1_2_0:{ fn:function(log,nonce=''){return (function(x) {
if(!vwo_$.fn.vwoRevertHtml){
return;
};
var el,ctx=vwo_$(x);
/*vwo_debug log("Revert","editElement",".Mend\\(15px\\)--md"); vwo_debug*/(el=vwo_$(".Mend\\(15px\\)--md")).vwoRevertHtml(),el.vwoRevertCss();})(".Mend\\(15px\\)--md")}}, C_6_1509_1_2_1:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Bdc\\(\\$color-purple\\)"); vwo_debug*/(el=vwo_$(".Bdc\\(\\$color-purple\\)")).html("Get Session Recordings for Free"),el.vwoCss({transition:"none !important"});})(".Bdc\\(\\$color-purple\\)")}}, R_6_1509_1_2_1:{ fn:function(log,nonce=''){return (function(x) {
if(!vwo_$.fn.vwoRevertHtml){
return;
};
var el,ctx=vwo_$(x);
/*vwo_debug log("Revert","editElement",".Bdc\\(\\$color-purple\\)"); vwo_debug*/(el=vwo_$(".Bdc\\(\\$color-purple\\)")).vwoRevertHtml(),el.vwoRevertCss();})(".Bdc\\(\\$color-purple\\)")}}, GL_6_1509_pre:{ fn:function(VWO_CURRENT_CAMPAIGN, VWO_CURRENT_VARIATION,nonce = ""){try{!function(){try{var e=function(e){return Object.keys(e).find((function(e){return e.startsWith("__reactInternalInstance$")||e.startsWith("__reactFiber$")}))},t=function(e,t){if(e&&t)return e[t]},n=function(e,t,n){var i=(i=e.nodeName)&&i.toLowerCase();t.stateNode=e,t.child=null,t.tag=e.nodeType===Node.ELEMENT_NODE?5:6,t.type&&(t.type=t.elementType="vwo-"+i),t.alternate&&(t.alternate.stateNode=e),e[n]=t},i=function(e,t){var n=Date.now();!function i(){var o=Object.keys(t).find((function(e){return e.startsWith("__reactProps$")}))||"",r=Date.now();if(o&&t[o])switch(e.name){case"href":t[o].href=e.value;break;case"onClick":t[o].onClick&&delete t[o].onClick;break;case"onChange":t[o].onChange&&t[o].onChange({target:t})}o||3e3 span:nth-of-type(1)"); vwo_debug*/(el=vwo_$(".js-accordion-active > span:nth-of-type(1)")).html("How does VWO compare with others?");})(".Maw\\(900px\\) > div:nth-of-type(1) > button:nth-of-type(1) > span:nth-of-type(1)")}}, C_6_1426_1_6_23:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("changeSRC",".slick-current > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(2) > img:nth-of-type(1)"); vwo_debug*/(el=vwo_$(".slick-current > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(2) > img:nth-of-type(1)")).vwoAttr({alt:"High Speed Testing@2x",title:"",width:934,height:570,border:"",src:"//useruploads.visualwebsiteoptimizer.com/useruploads/6/images/be34f8582296c30f4f597ef24ba7d82b_bettercollaboration2x.png",removedAttributes:["srcset"]});})(".slick-current > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(2) > img:nth-of-type(1)")}}, C_6_1426_1_6_22:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".slick-current > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > p:nth-of-type(2)"); vwo_debug*/(el=vwo_$(".slick-current > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > p:nth-of-type(2)")).html("A bird’s eye view of your entire hypotheses pipeline that makes your experimentation program accessible and transparent to everyone.");})(".slick-current > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > div:nth-of-type(1) > p:nth-of-type(2)")}}, C_6_1150_1_10_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".Fz\\(\\$font-size-50\\)--sm"); vwo_debug*/(el=vwo_$(".Fz\\(\\$font-size-50\\)--sm")).html("All-in-one AB Testing Solution");})(".Fz\\(\\$font-size-50\\)--sm")}}, C_6_1419_1_2_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x);
/*vwo_debug log("editElement",".D\\(f\\)--xs"); vwo_debug*/(el=vwo_$(".D\\(f\\)--xs")).vwoAttr({id:"js-author-details"});})(".D\\(f\\)--xs")}}, C_6_1419_1_2_1:{ fn:function(log,nonce=''){return (function(x) {try{;
/*vwo_debug log("content","head"); vwo_debug*/ document.addEventListener("DOMContentLoaded",(function(){let e=window.location.href;vwo_$.each([{url:"vwo.com/blog/how-to-prepare-product-review-pages-that-convert-to-sales/",html:'
Key Learnings:
Be detailed: Provide a comprehensive description of the product, including its size, weight, and even how it feels.
Focus on the customer journey: Show how your product fits into the customer\'s life. Include details on customer service experience and delivery time.
Highlight value:Address price and convince the customer they\'re getting their money\'s worth. Back up your claims with facts and expert sources.
Share personal experiences: Especially for personal care products, real-life stories can be powerful persuasion.
Build trust: Ensure your review page design feels professional and trustworthy. This can help convince potential customers they\'re on a legitimate website.
Craft scannable emails: People skim online content. Use bullet points, contrasting colors, and short phrases to deliver your message effectively.
Compelling subject lines and sender names: Grab attention with clear, intriguing subject lines and a recognizable sender name to encourage email opens.
Strategic use of visuals: Images can break up text and visually communicate your message. Choose high-quality visuals relevant to your email\'s content.
Clear calls to action: Tell readers exactly what you want them to do next. Use strong verbs and prominent buttons to guide them towards conversion.
Write for the scanner, not the reader: People often scan emails, so prioritize key information and make it easy for them to find what they\'re looking for.
ML personalizes the shopping experience: Machine learning can analyze customer data to personalize product recommendations, offers, and page layouts for each visitor.
Faster, more accurate optimization: Machine learning automates A/B testing and analyzes results, leading to quicker and more precise website optimization compared to traditional methods.
Data-driven decision-making: ML empowers data-driven decisions by uncovering hidden patterns and customer insights that might be missed by manual analysis.
Effortless 24/7 optimization: Machine learning algorithms can continuously analyze and optimize your ec-ommerce experience, working tirelessly to improve conversion rates.
Boosts efficiency for human expertise: ML frees up human experts to focus on strategic tasks by automating repetitive processes like testing variations and analyzing data.
Experience is a feeling, not a habit: Focus on creating positive emotions throughout the customer journey, not just building routine purchases.
Tech is a tool, not a solution: Don\'t prioritize technology over the customer. Ensure it enhances, not hinders, the shopping experience.
Transparency builds trust: Be open and honest about your brand\'s practices and values. This fosters trust and strengthens customer relationships.
Community fosters loyalty: Build a community around your brand. Engage with customers, listen to their feedback, and create a sense of belonging.
Data informs decisions, empathy refines them: Use data to understand customer behavior, but prioritize empathy to create experiences that resonate on an emotional level.
GA4 focuses on events, not hits: Unlike Universal Analytics, GA4 prioritizes tracking user actions (events) over website interactions (hits). This allows for a more comprehensive understanding of the customer journey.
Cookie-less future-proofing: GA4 is designed to function without cookies, which are becoming less reliable due to privacy regulations. This ensures your data collection remains robust.
Data streams for multi-source analysis: GA4 uses data streams to combine data from websites and apps, providing a unified view of user behavior across platforms.
Drag-and-drop reporting customization: The GA4 interface allows for flexible report creation through drag-and-drop functionality. Build reports tailored to your specific needs.
Integration with VWO for A/B testing: GA4 doesn\'t have built-in A/B testing, but VWO\'s two-way integration bridges this gap. You can leverage GA4 data for experiment setup and analyze results within VWO.
Beyond basic changes: Move past simply tweaking colors or copy. A/B testing should explore significant variations with the potential for larger conversion rate gains.
Segmentation is key: Don\'t treat all visitors the same. Segment your audience based on demographics, behavior, or other factors to personalize your A/B tests and get more relevant results.
Data-driven hypotheses, not copycat tactics: Don\'t blindly copy what worked for others. Base your A/B test hypotheses on user data and research to identify areas for improvement specific to your audience.
Look beyond conversion rate: While conversion rate is important, consider other metrics like customer satisfaction or time spent on page to paint a more complete picture of a variation\'s success.
Continuous learning and iteration: A/B testing is an ongoing process. Analyze results, learn from each test, and use those insights to continuously refine your website and user experience.
Leverage patriotic spirit: Indians\' enthusiasm for Independence Day translates to purchase decisions. Design marketing campaigns that resonate with this national pride.
Exclusive product launches: Create excitement with exclusive product offers or launches timed for Independence Day sales. This can attract new customers and boost sales.
Mobile-first approach: Since India is a mobile-dominant market, optimize your website and marketing efforts for smartphones to capture customer attention.
Highlight value and savings: Independence Day sales are a time for deals. Emphasize discounts and special offers to convince customers they\'re getting a good value.
Build anticipation: Don\'t wait until the last minute. Tease upcoming sales and exclusive offers in advance to build anticipation and excitement among potential customers.
Trustworthy brand image: A strong, trustworthy brand image builds confidence in visitors, making them more likely to convert. Ensure your website design and messaging reflect your brand\'s values and personality.
Clear value proposition: Communicate your brand\'s unique selling proposition (USP) clearly and concisely. Help visitors understand why your product or service is the best choice for them.
Emotional connection: Forge an emotional connection with your audience. Use storytelling, visuals, and customer testimonials to tap into their desires and needs.
Frictionless user experience: Make it easy for visitors to find what they need and complete desired actions. Streamline your website navigation, checkout process, and overall user experience for optimal conversion.
Highlight social proof: Showcase social proof elements like customer reviews, awards, and logos from trusted brands. This builds trust and reassures visitors they\'re making a good decision.
'},{url:"vwo.com/blog/value-proposition/",html:'
Key Learnings:
Focus on customer needs, not features: Don\'t just list features; explain how your product or service solves a specific problem or fulfills a need for your target customer.
Clarity and conciseness are king: Craft a clear and concise value proposition that can be understood instantly. Avoid jargon and technical terms; focus on the benefits that resonate with your audience.
Highlight differentiation: Explain what makes your offering unique compared to competitors. This could be a specific feature, a superior customer experience, or a focus on a particular niche.
Quantify value whenever possible: Use data or statistics to back up your claims. For example, showcase how much time or money your product saves customers.
Test and refine your value proposition: Your value proposition is a living document. Test different versions with your target audience to see what resonates best and continuously refine it for maximum impact.
Simplicity for clarity: Flat design prioritizes clean lines and minimal elements, making it easier for users to focus on website content and complete desired actions.
Faster loading times: Flat design\'s streamlined aesthetics often lead to faster website loading times, especially on mobile devices, which can improve user experience and potentially boost conversions.
Focus on user experience: By minimizing clutter and distractions, flat design can enhance user experience by making it easier for visitors to find what they need and navigate the website efficiently.
Modern and approachable feel: Flat design offers a modern and approachable aesthetic that can resonate with a broad audience, potentially increasing brand appeal and website engagement.
A/B test for optimal results: Remember, what works for one website might not work for another. Consider A/B testing flat design elements against your current design to see which approach leads to higher conversion rates for your specific audience.
When you use HTML or Edit HTML operation for an element you want to modify in a web page, the editor displays the content (rich formatted or raw HTML) of the particular element. After your modifications, the final new HTML content of that element is stored by VWO. While implementing the change on the page element, VWO replaces the original HTML of the element with the new (modified) HTML saved in the VWO editor.
Do not use Edit HTML or Edit operation on dynamic content such as product image/price/description, cart product count, dynamic headlines, and so on.
Use Edit or Edit HTML operations on specific elements requiring minor modification or changing a single element in a web page. We do not recommend using a full-page edit HTML operation.
If you want to add new content on a page, use the Copy element operation to clone the element and then edit it using the Edit or Edit HTML operations.
Use other operations like Move, Resize, Change Text wherever possible. They do not interfere with the dynamism of any element.
We recommend using Add JavaScript/CSS operation to modify your elements with CSS and JavaScript.
Avoid using multiple Edit HTML operations on the same set of elements. You can use one single HTML operation to apply all the required changes.
Configure Editor Setting
If you have used VWO’s visual editor to apply changes, and they do not reflect on the page when you Preview the test, there could be a possibility that the elements on which the changes are applied load on the page after the changes from VWO have been fired. In such a case, configure the SPA/SSR editor settings that are suitable for you. This repeatedly checks for the elements on which the changes were applied and applies them as soon as they are loaded on the page.
Add JavaScript
If you use the Add JavaScript operation to add a JavaScript/jQuery to change some web page elements, you might notice that the changes do not appear as they should on the live site. Use the setInterval() function to check for the target element, and as soon as it’s available, then apply the change as shown in the following code:
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
You can add the setInterval() function from the Add JavaScript section of the code editor and modify it accordingly.
This is only applicable when you made changes to your web page using the custom code. If you use the VWO Visual Editor to make the changes, refer to SPA/SSR editor settings.
NOTE: As a best practice, make sure to provide a unique name to the variable for every block of setInterval that you add. In the above example, the variable name is window.vwoElInterval. This can be changed to window.vwoBannerImage or any other meaningful name as well.
Add Styles (CSS)
If you are using the code editor to add CSS properties within the <style> tag, make sure to use !important with each property to ensure that all previous CSS properties are overridden and changes in variation are implemented.
Example .class-name { Attribute1 = value!important; Attribute2 = value!important; }
Change Image
While adding a new image for your variations using the Change Image operation, if the image size is bigger than the control’s image, the original image might show for a moment before the variation image is loaded. To avoid flickering in such cases, use Edit HTML operation or the code editor and use Hide operation on the image in the control.
Within the Edit Html or JavaScript code, add a style attribute with value as display:block !important so that whenever this operation is executed, its visibility is set to true. When a visitor lands on the web page, the hide operation will ensure the control image is hidden, and the new image will display when Edit Html/JavaScript code has rendered the image.
If you enter the image URL on your own server, it could further reduce the loading time and overall flickering effect.
Move Operation
Move operation on any element moves it relative to its current position in exact pixels you specify.
Imagine moving an element by a huge distance into some other section on the page. Now that section can be visible somewhere else based on the screen size (which is very popular these days using media queries). In that case, your moved element won’t appear at the place you wanted it to be.
A better approach in such cases would be to write custom CSS changes. You can also include media queries to apply the changes based on the screen width.
You can also rearrange elements using the Rearrange operation if your purpose was to swap the positions of two elements present on your web page.