VWO uses both persistent visitor-level and local storage cookies to identify all users, understand their behavior, and track user journey on the website to deliver the best user experience. The cookies track the variation a user views and help serve the same variation to the user consistently, track goals completed by the user, and determine whether the user is part of a campaign.
VWO uses different cookies, each storing a different set of data. The cookies do not interfere with the loading or functioning of the page at all.
Types | Description |
Cookies Created For All Visitors On Your Domain |
The cookies that get created on your visitors’ browsers for your domain when they land on your website. These cookies are typically created by the VWO SmartCode. |
Third-Party Cookies |
The cookies that get created on your visitors’ browser for dev.visualwebsiteoptimizer.com(a VWO domain) when they land on your website only when the Campaign involves multiple domains feature is enabled. It helps VWO to track your visits across multiple domains of yours. |
Cookies Created While Previewing or Viewing Heatmaps | These cookies are the ones that get created on your browser whenever you are previewing or viewing heatmaps. |
Cookies used by VWO Experience Optimization Platform
Cookies Created For All Visitors On Your Domain |
Third-Party Cookies |
Cookies Created While Previewing or Viewing Heatmaps |
|||
Cookie Name |
Cookie Type |
Purpose |
Duration |
Third-Party Version on dev.visualwebsiteoptimizer.com |
Debug Cookie Created |
_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID} |
Strictly Necessary Cookies |
This cookie is created when a Test Campaign goal is triggered. This cookie when created will always have a value of 1. |
100Days |
_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}_{ACCID} |
debug_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID} |
_vis_opt_test_cookie |
Strictly Necessary Cookies |
Session cookie generated to detect if the cookies are enabled on the browser of the user or not. It also helps in tracking the number of browser sessions a visitor has gone through. Value of this cookie is always 1 |
Expires on browser close |
N/A |
debug_vis_opt_test_cookie |
_vis_opt_exp_{CAMPAIGNID}_combi |
Strictly Necessary Cookies |
This cookie is generated when a user is chosen for a particular variation for a test. This cookie makes sure that users see the same variation when they visit the page again in the future. Here the Control always has the value of 1, Variation #1 always has the value of 2, Variation #2 has the value of 3, and so on. |
100Days |
_vis_opt_exp_{CAMPAIGNID}_combi_{ACCID} |
debug_vis_opt_exp_{CAMPAIGNID}_combi |
_vis_opt_exp_{CAMPAIGNID}_exclude |
Strictly Necessary Cookies |
Generated when a user has been excluded from a Test Campaign due to the traffic percentage specifications. Value is always 1 |
100days |
_vis_opt_exp_{CAMPAIGNID}_exclude_{ACCID} |
debug_vis_opt_exp_{CAMPAIGNID}_exclude |
_vis_opt_exp_{CAMPAIGNID}_split |
Strictly Necessary Cookies |
Generated when one of the variations is chosen for the visitor but the visitor is not yet redirected to the variation page. It exists so that after landing on the page, VWO can verify that the variation page corresponds to the chosen variation. Value is >=2. As 1 corresponds to control and it’s not created in case-control is chosen. |
100days |
_vis_opt_exp_{CAMPAIGNID}_split_{ACCID} |
debug_vis_opt_exp_{CAMPAIGNID}_split |
_vis_opt_s |
Strictly Necessary Cookies |
The number of times the browser was closed and reopened. Tracks sessions created for a user. The value is >=1 followed by a pipe sign. E.g. value of 2| signifies user has restarted the browser once, 3| means twice. |
100 days |
N/A |
N/A |
_vis_opt_out |
Strictly Necessary Cookies |
It indicates that the visitor should not be made part of any campaign. Its value is 1 |
100 days |
N/A |
N/A |
_vwo_uuid |
Strictly Necessary Cookies |
It generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner. |
10 Years |
N/A |
debug_vwo_uuid |
_vwo_uuid_{CAMPAIGNID} |
Strictly Necessary Cookies |
In the case of the cross-domain campaign, this cookie is created for each cross-domain campaign. It generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner. |
10 Years |
_vwo_uuid_{CAMPAIGNID}_{ACCID} |
N/A |
_vwo_ds |
Strictly Necessary Cookies |
Stores persistent user-level data for Track (goals, funnels) and Analyze (heatmaps, recordings, form analytics) |
Depends on Retention Period of the account |
N/A |
debug_vwo_ds |
_vwo_sn |
Strictly Necessary Cookies |
Stores session-level information. |
30 mins and reset again to 30 mins on user activity. |
N/A |
debug_vwo_sn |
_vwo_uuid_v2 |
Strictly Necessary Cookies |
Calculates Unique Traffic On a website |
366 Days |
N/A |
N/A |
_vis_opt_exp_{CAMPAIGNID}_combi_choose |
Strictly Necessary Cookies |
Stores combination chosen. This is a temporary cookie and gets deleted when campaign changes are applied. |
Persists until campaign changes are applied. |
_vis_opt_exp_{CAMPAIGNID}_combi_choose_{ACCID} |
_vis_opt_exp_{CAMPAIGNID}_combi_choose_{ACCID} |
_vwo_referrer |
Strictly Necessary Cookies |
Stores referral info allowing VWO to identify the original Traffic source in case of Split Campaign |
15secs |
N/A |
debug_vwo_referrer |
_vwo |
Strictly Necessary Cookies |
It is a jar of all the cookies. It is currently created only for safari. It would in the future replace all the cookies. The actual expiry of cookie doesn’t matter as it stores the expiry of cookies set in it and keep on expiring them. |
Expires in 2096Yr
|
N/A |
N/A |
debug_vis_opt_variation_page |
Strictly Necessary Cookies |
Persists the selection by the person using previews |
Expires on browser close |
N/A |
debug _vis_opt_variation_page |
wingify_push_db_status |
Strictly Necessary Cookies |
Subscription Sync Status of the subscriber |
10000 Days |
N/A |
N/A |
wingify_push_subscription_id |
Strictly Necessary Cookies |
Subscription ID to uniquely identify the subscriber |
10000 Days |
N/A |
N/A |
wingify_push_subscription_endpoint |
Strictly Necessary Cookies |
Subscription Endpoint |
10000 Days |
N/A |
N/A |
pushcrew_opt_out |
Strictly Necessary Cookies |
Opt-out cookie |
10000 Days |
N/A |
|
wingify_push_do_not_show_notification_popup |
Strictly Necessary Cookies |
First Step Optin should show up or not. Valid for 2 Step Opt-in |
14 Days |
N/A |
N/A |
pshcrw_update_subId |
Strictly Necessary Cookies |
Cookie when subscriberId should be updated in case of XHR failure. |
10000 Days |
N/A |
N/A |
wingify_push_subscription_status |
Strictly Necessary Cookies |
Tell if the user is subscribed or unsubscribed |
10000 Days |
N/A |
N/A |
wingify_push_subscriber_lang |
Strictly Necessary Cookies |
Subscriber's Navigator Language |
10000 Days |
N/A |
N/A |
wingify_donot_track_actions |
Strictly Necessary Cookies |
Privacy preferences. Consent from the subscriber to track. |
10000 Days |
N/A |
N/A |
wingify_do_not_show_chicklet |
Strictly Necessary Cookies |
Should the chiclet for opting to notifications be shown or not |
10000 Days |
N/A |
N/A |
pshcrw_sns |
Strictly Necessary Cookies |
For domain migration, one of case. (AshleyFurniture) |
10000 Days |
N/A |
N/A |
wingify_pc_uuid |
Strictly Necessary Cookies |
Subscriber ID cookie |
10000 Days |
N/A |
N/A |
wingifyEcomData-* |
Strictly Necessary Cookies |
E-commerce event cookies which the user would trigger for Shopify |
10000 Days |
N/A |
N/A |
wingify_push_gcm_id |
Strictly Necessary Cookies |
FCM ID of the customer |
10000 Days |
N/A |
N/A |
wingifyRetrySegment-* |
Strictly Necessary Cookies |
Retry segment sync if the XHR call failed for wingifySegment-* |
10000 Days |
N/A |
N/A |
wingifySegment-* |
Strictly Necessary Cookies |
A segment which the customer is part of |
10000 Days |
N/A |
N/A |
pshcrw_v_k |
Strictly Necessary Cookies |
VAPID Key of the customer |
10000 Days |
N/A |
N/A |
_pc_fb
|
Strictly Necessary Cookies |
Facebook Messenger Specific Information |
10000 Days |
N/A |
N/A |
wingify_push_subscriber_id |
Strictly Necessary Cookies |
Subscriber ID to uniquely identify the subscriber |
10000 days |
N/A |
N/A |
* denotes the segment id which is created for every e-commerce segment
event. This is an internal ID and could be any number.
CAMPAIGNID: This refers to the ID of the campaign
GOALID: GOAL ID refers to the ID of the goal in the test
If you have any queries about VWO cookies, please write back to us at
support@vwo.com.
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