VWO reports segmentation (or post-segmentation) feature allows you to slice and dice your campaign reports for different visitor segments of your website. A segment-based report enables you to determine which campaign works best for a specific visitor segment.
To enable segmentation for the test reports, make sure to select the Enable report segmentation option under the Advanced Options section on the last step of your test creation process.
View segment report
If you have enabled segmentation option while creating the tests, you can view the generated test report for specific visitor segment. To view segment report, make sure that the test has some visitor data. Then, follow these steps to view a custom report for a segment.
In the test details page, select Detailed Reports and click Goal or Variations as appropriate.
In the graphical reports section, select the All Visitors option.
Select a visitor segment for which you want to view reports using the Segment Gallery option.
To define a custom visitor segment for the report, select Custom.
Click Add Condition to define conditions for your custom segment. Click here to know how to define the conditions for a segment
You can define multiple conditions for a segment and use the brackets to logically group your segment conditions
Click the Delete button (minus icon) to delete a segment
Click Done to apply the selected segment to the campaign report. The report will be updated with data matching the selected segment.
Clear segmented report
To remove segments applied on a report, click Clear Segment. This will revert your campaign report to the original format (without any segments applied).