VWO comprises the following products:
VWO Testing
VWO Testing enables you to create and run tests to increase revenue, sign-ups, and goal completions. These tests are built based on your hypotheses. Using VWO Testing features, you can build experiences exactly the way you want without writing a single line of code. This is done by using the VWO Visual Editor, which enables you to create variations of your website by changing the look and feel of the existing website. For example, based on your hypothesis, you can modify the button and run A/B tests for different sizes, text, colours, positions, or shapes. Your test results and conversion data will prove how valid the hypothesis was and add learning points to help you build more ideas for optimizing conversions.
VWO Testing has the following features:
- A/B Testing
- Multivariate Testing
- Split URL Testing
VWO Insights
VWO Insights enables you to understand different visitor actions, like why visitors click a button, leave a page, or abandon a shopping cart. VWO Insights comes with qualitative analytics processes and tools that allow you to collect data through Heatmaps, Session Recordings, on-page Surveys, Form Analytics, and more to diagnose problem areas in your visitors' experiences. This helps in fixing what's broken.
VWO Insights has the following features:
- Funnels
- Session Recordings
- Heatmaps
- On-Page Surveys
- Form Analytics
- Usability Reviews
VWO Feature Management & Experimentation (FME)
VWO Feature Management & Experimentation (FME) is the evolved form of VWO Fullstack. FME is a one-stop solution for managing features and offers several new capabilities, such as executing progressive rollouts and automating guarded releases, running A/B tests, and delivering personalized experiences.
It helps understand feature impact, accelerate shipping velocity, and ensure deployment safety—an approach trusted by the best tech-driven companies.
FME supports multiple SDKs and frameworks across digital platforms, such as web, mobile, tablet, and kiosks, catering to different development environments. The complete list and their specific implementations are here.
VWO Engage
VWO Engage enables you to instantly reach out to your customers, even when they’re not on your website, by sending messages directly to their browsers. Unlike emails, you won’t have to worry that your messages may get lost in their inbox or go to spam. With VWO Engage, you can keep your visitors engaged with automated marketing campaigns through web push notifications.
VWO Engage has the following features:
- Web Push Notifications
- Cart Abandonment Campaigns
VWO Personalize
VWO Personalize brings to you the power to design experiences specific to different cohorts. With this tool, you can create multiple changes and apply them to different visitor groups in one shot. Besides, you can also amplify the analytical potential of VWO by integrating with other third-party applications available in VWO. This will enable you to pull data from third-party applications to run campaigns in VWO and also push data from VWO to run campaigns in the third-party applications.
VWO Web Rollouts
VWO Web Rollouts allows you to quickly release an experience without involving IT, i.e., a simple one-click push enables you to go live with the changes instantly. For example, suppose you wish to notify your website visitors about a change in the privacy policy or any new feature. In that case, create a VWO Web Rollout campaign with an announcement banner on your homepage, and make it live instantly. The changes are made using the Visual or Code editor in VWO.
VWO Web Rollouts also allows you to instantly roll out the winning variation (or any other variation) of a test with a single click. You can do this using any hand-held device such as a mobile, tablet, etc.; you need not be near your desktop or laptop to roll out a variation.
Using VWO Web Rollout's capabilities, you can even decide who gets to see the changes you make. This can be achieved by visitor segmentation. It can particularly be useful if you plan to roll out changes specific to different groups of visitors.
VWO Data360
VWO Data360 enables you to create custom tracking and segmentation conditions to be applied in your VWO campaigns to capture every meticulous aspect of your website. With Data360, you can create custom events, metrics (custom tracking conditions that can be used across campaigns), and custom visitor properties. It also provides you with visitor profiles that feature the list of all the events that the visitor has been performing on your website and the properties of all the visitors that arrive at your website when a VWO campaign is running on it.
Data360 lets you break the borders of the traditional approach of gauging the aspects using predefined parameters. It gives you the freedom to set up your own conditions that are specific to your needs. For example, you can create an event to track cart additions and define a property for that event to capture the payments that are above 50 dollars. Not just that, Data360 also includes tracking multiple conversions for the same event. This means that you can also track the number of times a visitor has purchased the same product repeatedly. Or the number of times one has visited a given page.
Besides these, you can easily cross-verify the streaming of the events on your website. You can also know which event has been triggered and when.
VWO Data360 encompasses the following features:
- Profiles
- Properties
- Events
- Metrics
- Audit