VWO comprises of the following products:
VWO Testing
VWO Testing enables you to create and run tests to increase revenue, sign-ups, and goal completions. These tests are built based on your hypotheses. Using VWO Testing features, you can build experiences exactly the way you want, without writing a single line of code. This is done by using the VWO Visual Editor, which enables you to create variations of your website by changing the look and feel of the existing website. For example, based on your hypothesis, you can modify the button and run A/B tests for different sizes, text, colors, positions, or shapes. Your test results and conversion data will prove how valid the hypothesis was and add learning points to help you build more ideas for optimizing conversions.
VWO Testing has the following features:
- A/B Testing
- Multivariate Testing
- Split URL Testing
VWO Insights
VWO Insights enables you to understand different visitor actions like why visitors click a button, leave a page, or abandon a shopping cart. VWO Insights comes with qualitative analytics processes and tools that allow you to collect data through Heatmaps, Session Recordings, on-page Surveys, Form Analytics, and more to diagnose problem areas in your visitors' experiences. This helps in fixing what's broken.
VWO Insights has the following features:
- Funnels
- Session Recordings
- Heatmaps
- On-Page Surveys
- Form Analytics
- Usability Reviews
VWO FullStack
VWO FullStack lets you do the enterprise-grade server-side testing of your product. With VWO FullStack, you can literally test anything- be it the search algorithms or recommendation engine for your e-commerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. It enables you to test on any platform and not just limited to devices that have a browser. Think native apps, beacons, and connected devices.
VWO FullStack has the following features:
- Server Side Testing
- Mobile App Testing
VWO Engage
VWO Engage enables you to instantly reach out to your customers, even when they’re not on your website, by sending messages directly to their browser. Unlike emails, you won’t have to worry that your messages may get lost in their inbox or go to spam. With VWO Engage, you can keep your visitors engaged with automated marketing campaigns through web push notifications.
VWO Engage has the following features:
- Web Push Notifications
- Cart Abandonment Campaigns
VWO Deploy
VWO Deploy allows you to quickly release an experience without involving IT, i.e., a simple one-click push enables you to go live with the changes instantly. For example, suppose you wish to notify your website visitors about the change in the privacy policy or any new feature. In that case, create a VWO Deploy campaign with an announcement banner on your homepage, and make it live instantly. The changes are made using the Visual or Code editor in VWO.
VWO Deploy also allows you to instantly deploy the winning variation (or any other variation) of a test with a single click. You can do this using any hand-held devices such as mobile, tablet, etc.; you need not be near your desktop or laptop to deploy a variation.
Using VWO Deploy’s capabilities, you can even decide who gets to see the changes you made. This can be achieved by visitor segmentation. It can particularly be useful if you plan to deploy changes specific to different groups of visitors.
VWO Data360
VWO Data360 enables you to create custom tracking and segmentation conditions to be applied in your VWO campaigns to capture every meticulous aspect of your website. With Data360, you can create custom events, metrics (custom tracking conditions that can be used across campaigns), and custom visitor properties. It also provides you with visitor profiles that feature the list of all the events that the visitor has been performing on your website and the properties of all the visitors that arrive at your website when a VWO campaign is running on it.
Data360 lets you break the borders of the traditional approach of gauging the aspects using predefined parameters. It gives you the freedom to set up your own conditions that are specific to your needs. For example, you can create an event to track cart additions and define a property for that event to capture the payments that are above 50 dollars. Not just that, Data360 also includes tracking multiple conversions for the same event. This means that you can also track the number of times a visitor has purchased the same product repeatedly. Or the number of times one has visited a given page.
Besides these, you can easily cross-verify the streaming of the events on your website. You can also know which event has been triggered and when.
VWO Data360 encompasses the following features:
- Profiles
- Properties
- Events
- Metrics
- Audit