Getting Started With VWO Copilot’s AI Chat

Overview

This article explains how you can use VWO AI, your in-platform AI assistant, to instantly explore and analyze your campaign data without manually navigating through multiple reports.

VWO AI serves as an intelligent interface between you and your experimentation data. It enables you to:

• Deep-dive into campaign performance instantly
• Generate data-backed experiment ideas
• Compare results across campaigns
• Access detailed insights in seconds
• Identify next steps without switching dashboards

Beyond insights, VWO AI also supports you during the campaign setup phase. It can audit campaigns in draft state, review their configurations, highlight potential gaps, and summarize the setup of a single campaign or even multiple campaigns at once.

For example, you can prompt the AI chat as: Show me the summary for #<campaign name>.

This query returns an overall summary of the campaign, including variation details, traffic split, hypothesis, primary and secondary metrics, links to current reports, and more.

Sample Prompts for Data-Backed Experimentation

VWO AI responds to natural language queries, making it easy to explore and act on your campaign data without navigating multiple reports.

Here are some sample use cases with prompts to help you get started with VWO AI: 

• Quick Campaign Overview - Tell me about my homepage CTA test.
  This query returns test details, report link, and current decision status.
   
• Segment Comparison - In this campaign, compare desktop vs. mobile performance.
  This query displays a side-by-side breakdown of variation results.
   
• Experiment Discovery-  Show me all tests run on checkout flow.
  This query lists past relevant experiments with links.
   
• Idea Generation - Suggest ideas to improve my cart abandonment rate.
  This query provides tailored recommendations with a Create with VWO AI option.

• Leverage GA4 Integration - Generate a pie chart of the top 5 most-visited pages on VWO.
  This query generates a pie chart that gives a high-level breakdown of the top 5 most-visited pages on the VWO website.

  Note: You must enable GA4 integration for the GA4-related queries to work. To enable GA4 Integration:

  1. Go to Configurations > Integrations from the left navigation of your dashboard.
  2. Select GA4 from the list of integrations.
  3. Navigate to the Config tab
  4. Toggle on the GA4 integration from the top right and connect your Google Analytics 4 (GA4) account.

• Upload Attachments for Deeper Insights and Hypotheses - Based on the attached screenshots, suggest three new hypotheses for my homepage hero section. 

  This query analyzes attached image files, such as competitor designs, UI mockups, or best-practice references, to generate actionable A/B test hypotheses and accelerate your ideation process.
  You can also upload campaign documents, such as PRDs, project briefs, or research findings, as PDFs. This enables VWO AI to analyze your results against specific business objectives, providing insights that extend beyond the numbers.

  Example Prompt: Does the performance of campaign #Z2075 align with the objectives in the attached PRD

Access VWO AI Chat

You can access VWO AI from the following locations:

• VWO Dashboard: From the left navigation menu of the dashboard, after you log in to your VWO account.
• Main campaign list: At the top of the campaign list.
• Individual campaign cards: Within the individual list view for campaigns in a particular state, such as Running or Paused.
• Campaign Reports: Inside the detailed report view of any campaign.

To access VWO AI from the dashboard:

1. Log in to your VWO account.
2. From the left navigation menu, select VWO AI > Chat.
   
3. Use the input box to ask anything related to your campaign. Ensure you type the “#” key to select a specific campaign. Alternatively, to provide voice instructions, click the microphone icon and record your input.
4. After entering your query, click the Send Message button.
   VWO AI maintains a chat history. You can view and scroll through your past chats within the interface. This allows you to restart the conversation where you left off.
   

Let us further check out how you can audit or summarize campaigns based on their state.

Audit a Draft Campaign

You can use VWO AI to verify if your experiment is ready for launch. Run the verification by completing the following steps:

1. Log in to your VWO account.
2. Go to Testing and select any campaign type.
3. Filter out campaigns in the Draft state.
4. From the list of campaigns, find your draft campaign.
5. Click Review with VWO AI. VWO AI opens and automatically initiates a quality assurance review. It audits campaign configurations, including metrics, target audience traffic split, and goals, to determine whether the campaign is ready to go live. 
   

Once the quality assurance review is complete, the results appear in a pop-up on the right. You can further prompt VWO AI to drill down into the variation implementation or other campaign details.

Summarize a Running or Paused Campaign

You can generate a quick summary of campaigns that are in the Paused or Running state.

1. From the campaign listing page, locate a campaign, for example, one that is currently in the Paused state. 

2. Hover over the campaign you want to deep-dive into, and click the Ask VWO AI option available on the right.

   

   Note: You can also find the Summarize button at the top of the Report tab within a specific campaign.

VWO AI generates a comprehensive summary. This summary typically includes the date range, total variations, unique visitors, expected conversion rates, and improvement percentages.

Summarize Multiple Campaigns

1. On the campaign listing page, use the Status filters on the right to select the campaigns you want to analyze, such as all Running campaigns.
2. Click Summarize at the top of the campaign list. VWO AI provides an aggregate summary of all filtered campaigns, allowing you to see high-level performance across your entire testing program.
   

Best Practices

Follow these best practices to ensure accurate and meaningful results when querying VWO AI.

• Be Specific in Queries - Precise prompts yield more accurate, valuable responses.
  • Example - Instead of asking, Show me results, ask, Compare desktop vs. mobile performance for the homepage CTA campaign.
• Leverage Campaign Autocomplete (#) - Type # to quickly select campaign names instead of typing them manually. This helps avoid errors and ensures AI is analyzing the exact campaign.
  • Example: To utilize the '#' in a prompt, use the following format:
    Give me a summary of # <select the campaign ID from VWO AI dropdown>
• Explore Segment Comparisons - Start by providing broader queries, then narrow down.
  • Example: Compare desktop vs. mobile → Follow with Now break this down by new vs. returning visitors prompt.
• Ask for Recommendations - Do not just use VWO AI for numbers. Ask What’s next?
  • Example: Based on this campaign’s results, what new tests should I run?. You will get experiment ideas that can be pushed to VWO AI.

FAQs

• Can I use VWO AI in multiple languages?
  Yes. VWO AI supports 30+ languages, including Dutch, Spanish, and Japanese. It automatically responds in the language configured in your VWO account.

  You can also ask VWO AI to reply in any preferred language within the chat, regardless of your account language settings.

• Can VWO AI generate experiment ideas?
  Yes. VWO AI can suggest new experiment ideas based on your campaigns, user behavior, and goals. You can also push ideas directly into VWO AI to create experiments faster by providing all the campaign details, such as the test type, changes to the variation, target audience, traffic split, and more, within the prompt.
   
• Do I need to connect GA4 to use VWO AI?
  No, GA4 integration is optional. Without GA4, VWO AI works with your VWO Testing data. With GA4 (OAuth advanced config enabled), you can also query GA4 metrics inside chat.
   
• Which integrations are available with VWO AI?
  Currently, VWO AI supports integration exclusively with Google Analytics 4 (GA4).

Need more help?

For further assistance or more information, contact VWO Support.