Getting Started With VWO Copilot’s AI Chat

This article explains how you can use the VWO Copilot’s AI Chat to instantly access detailed campaign insights, eliminating the need to search through reports manually.

Overview

VWO AI Chat is an AI-powered chat assistant inside the VWO platform that lets you query your A/B test campaigns, analyze results, and generate ideas in natural language. It acts as an intelligent interface between you and your campaign data, making it easier to discover insights, compare results, and plan next steps without manually navigating through reports

You need to use the ‘#’ key in the chat to point the chat assistant to a specific A/B test campaign. This helps the chat assistant answer any questions based on that campaign. 

For example, you can prompt the AI chat as: "Show me the summary for #<campaign name>."

 Refer to the following image for example.

This query returns an overall summary of the A/B Test that includes variation details, traffic split, hypothesis, primary and secondary metrics, link to current reports, and much more.

The AI Chat assistant responds to natural language queries, making it easy to explore and act on your data without needing to navigate multiple reports.

Here are some sample use cases with prompts to help you make the most of your campaigns:

• Quick Campaign Overview - “Tell me about my homepage CTA test.”
  This query returns test details, report link, and current decision status.
   
• Segment Comparison - “In this campaign, compare desktop vs. mobile performance.”
  This query displays a side-by-side breakdown of variation results across the mobile and desktop audiences.
   
• Experiment Discovery-  “Show me all tests run on checkout flow.”
  This query lists past relevant experiments with links.
   
• Idea Generation - “Suggest ideas to improve my cart abandonment rate.”
  This query provides tailored recommendations with a ‘Create with Copilot’ option.

• Leverage GA4 Integration - “Generate a pie chart of the top 5 most visited pages on VWO.”
  This query generates a pie chart that gives a high-level breakdown of the top 5 most-visited pages on the VWO website.

  Note: You must have advanced configuration enabled in GA4 for the GA4-related queries to work.
• Upload Attachments for Deeper Insights and Hypotheses - “Based on the attached screenshots, suggest three new hypotheses for my homepage hero section.”
  This query analyzes attached image files, such as competitor designs, UI mockups, or best-practice references, to generate actionable A/B test hypotheses and accelerate your ideation process.
  
  You can also use the attachment feature to upload campaign documents, such as PRDs, project briefs, or research findings, as PDFs. This enables Copilot to analyze your results against specific business objectives, providing insights that extend beyond the numbers.
  
  Example Prompt: Does the performance of campaign #Z2075 align with the objectives mentioned in the attached PRD?

How to Access VWO AI Chat?

To access the VWO AI Chat:

1. Log in to the VWO dashboard.
2.  From the left navigation menu, select VWO Copilot.
   
3.  Use the input box to ask anything related to your campaign. Ensure you type the “#” key to select a specific campaign.
4. You can also use the microphone to provide voice instructions. After entering your query, click the Send Message  button. 
   The chat assistant maintains a chat history. You can view and scroll through your past chats within the interface. This allows you to restart the conversation where you left off.
   

Best Practices

The following best practices help you get the most out of your queries while using the VWO AI chat.

• Be Specific in Queries - Instead of asking, Show me results, ask, Compare desktop vs. mobile performance for the homepage CTA campaign. Precise prompts help with more accurate and valuable responses.
• Use Campaign Autocomplete (#) - Type # to quickly select campaign names instead of typing them manually. This helps avoid errors and ensures AI is analyzing the exact campaign.
• Explore Segment Comparisons - Start by providing broader queries, then narrow down
  Example: Compare desktop vs. mobile → Follow with Now break this down by new vs. returning visitors prompt.
• Ask for Recommendations - Do not just use AI Chat for numbers. Ask What’s next?
  Example: Based on this campaign’s results, what new tests should I run?. You will get experiment ideas that can be pushed to Copilot.

FAQs

• Can I use AI Chat in multiple languages?
  Yes. AI Chat supports 30+ languages, including Dutch, Spanish, and Japanese. Queries and responses adapt to the language you use.
   
• Can AI Chat generate experiment ideas?
  Yes. AI Chat can suggest new experiment ideas based on your campaigns, user behavior, and goals. You can also push ideas directly into VWO Copilot to create experiments faster.
   
• Do I need to connect GA4 to use AI Chat?
  No, GA4 integration is optional. Without GA4, AI Chat works with your VWO Testing data. With GA4 (OAuth advanced config enabled), you can also query GA4 metrics inside chat.
   
• Can I revisit past AI Chat conversations?
  Yes. You can view and scroll through your past chats within the interface, making it easier to pick up where you left off.
   
• Which integrations are available with the AI Chat?
  Currently, AI Chat supports integration exclusively with Google Analytics 4 (GA4).

Need more help?

For further assistance or more information, contact VWO Support.