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Overview
The Insights and Analysis phase helps you understand how visitors interact with your website and what drives their behavior. Traditionally, analyzing data from heatmaps, session recordings, and surveys can be time-consuming and requires manual interpretation. VWO Copilot transforms this process by automatically detecting behavioral trends, surfacing key insights, and summarizing findings in simple, actionable terms.
Whether you want to understand where users click, how they navigate, or what feedback they share, VWO Copilot helps you turn complex behavioral data into clear insights you can act on.
With VWO Copilot, you can:
- Derive insights intelligently: VWO Copilot scans your heatmaps to highlight user engagement patterns, helping you identify areas of high or low interaction that impact conversions.
- Compare experiences effortlessly: Use Copilot to compare heatmaps across different versions or time periods, and instantly understand how design or content changes influence user behavior.
- Uncover behavioral trends: With VWO Session Recording Copilot, gain quick summaries of user actions and friction points, so you can focus on what truly affects the user experience.
- Gather feedback-driven insights: Use VWO Survey Copilot to analyze visitor responses automatically. Copilot identifies recurring themes and sentiments, turning qualitative feedback into quantifiable insights.
Explore Articles in This Section
- Deriving Insights From Your Heatmaps Using Copilot
- Using Copilot to Compare Heatmaps
- Unlocking User Behavior Secrets with Session Recording Copilot
- Unlocking Customer Insights with VWO’s Survey Copilot
Need more help?
For further assistance or more information, contact VWO Support.