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Overview
Before building your survey, it is essential to select the appropriate question format for the data you aim to collect. VWO offers ten distinct question types.
Question Types in VWO Pulse Surveys
Question Type |
Format |
Best For |
Web/Mobile/Link Support |
| Single Line Text Box | A short open text field that accommodates a single-line response. | Capturing brief inputs like names, email addresses, or one-word answers. You can also specify the expected data type (for example, string, number, or email), which helps ensure cleaner and more structured data collection. | All |
| Multi Line Text Box | A larger text area that allows for longer inputs. | Qualitative feedback for questions such as Tell us about your experience or Why are you leaving? | All |
| Radio Button | A list of options where the user must select exactly one. | Yes/No questions or mutually exclusive choices (for example, Age ranges). | All |
| Checkbox | A list of options where the user can select multiple answers. | Select all that apply scenarios (for example, Which features do you use most?) | All |
| Dropdown | A list where the user selects one option, but the list is collapsed by default. | Saving screen space when offering many options (for example, Country, Industry, Job Role). | All |
| Multi select list | A scrollable list where the user can select multiple options. | Long lists of non-exclusive options. | All |
| Opinion scale | A flexible numbered scale (for example, 1–10 or 1–5). | Measuring agreement, likelihood, or satisfaction levels on a custom numeric scale. | All |
| Net promoter score (NPS) | The industry-standard 0–10 scale. | Measuring customer loyalty (for example, How likely are you to recommend us to a friend?). | All |
| Star Rating | A visual scale using stars (1–5). | Quick, visual satisfaction checks (for example, rating a product or article). | All |
| Emoji Rating | A visual scale using emojis (5 emotions). | Capturing sentiment (for example, Angry to Happy) in an engaging, user-friendly way. | All |
| Intro prompt | A non-question screen that displays text (and optional media, depending on platform) without collecting a response. | Welcoming users at the start of the survey, adding section breaks or instructions between questions, or providing a closing message or conclusion at the end. | All |
| Matrix | A multi-row rating or selection grid that allows users to evaluate several items using the same response scale. | Collecting structured feedback on multiple related attributes, such as product features, service aspects, or experience components, within a single, compact question. | Only Link |
Need more help?
For further assistance or more information, contact VWO Support.