How to Implement the Revenue Goals in VWO

The Revenue goal typically tracks the revenue generated each time a customer visits your website. For example, consider an eCommerce site where users make purchases. You can track the revenue generated after the users submit the billing detail form successfully. To determine the revenue earned, you can simply define a revenue tracking goal for each successful submission of the billing form.

To track the revenue on your webpage, you need to add a small Javascript tag (in addition to the VWO SmartCode). In this tag, you must define a value for the revenue. Typically, the revenue value is available on the ‘thank you’ page where the transaction is made. This ensures that VWO tracks only those transactions where revenue is generated.

Using VWO capabilities, you can create two types of revenue goals, one for VWO Insights and others for VWO Testing. The revenue code generated for each type is different. Please make sure to use the appropriate code.

To learn about setting-up the revenue tracking for VWO Insights, refer to How to Create a Goal in VWO Insights?

To learn about setting-up the revenue tracking for VWO Testing, refer to How to Create a Goal in VWO Testing? 

Once you have created a Revenue Goal, VWO generates a JavaScript code snippet that you can add on the webpage where you want to track the revenue conversions. As the revenue goal is typically tracked on the thank you page after a successful payment/transaction, you must perform the below action on your webpage:

ATTENTION: If you don't want to hardcode the code snippets on your website,
you can choose to work with any of the following alternatives:

1. Tag managers 
2. Pre-campaign JS option of VWO Editor. To know more about this, refer to 
How to Add Pre/Post-Campaign JS/CSS.

• On the New Goal page, select track revenue on and type the URL of the goal page where you have access to the revenue amount of each successful transaction. It is typically available on the thank you page after a successful payment/transaction.
  
  
• On the 'thank you' page, copy and paste the revenue code generated by VWO after you have finished your Revenue Goal set up and pass the value equal to the total revenue generated by the visitor.
  
  
• Consider that a visitor purchased two items, one for $15 and the other for $7. Now, enter the output value like 22 in the variable. If the visitor bought only one item (for $10), enter the output value as 10. You don't need to be concerned about which variation the visitor saw or what individual items the visitor buys. You just need to output the total revenue and VWO will take care of the rest.
  
  
• Consider another example: If the page where we redirect after a successful plan purchase is http://visualwebsiteoptimizer.com/thank-you, then all we need to do is to copy-paste the default VWO code there and also output the following code:
  For VWO Testing:
  For VWO Insights:

  NOTE: In the above code snippet, Replace “REPLACE_THIS_WITH_ACTUAL_
  REVENUE" by a value OR a revenue variable that is available on the 
  page after the transaction happens. If the revenue value is added as 
  a comma-separated value without decimals, VWO by default replaces the 
  comma (,) with a decimal. For example, if you enter the value as 1,500,
  the comma is replaced with decimal as 1.5. Please make sure to add the
  revenue value without the comma (,) such as 1500 or 1500.0.

Add Multiple Revenue Goals on a Single Page

NOTE: This is only applicable for VWO Testing Goals.

By default, VWO allows creating one revenue tracking goal for each test. However, to track multiple revenue goals on a single page, such as a thank you or confirmation page, follow these steps to create a queue functionality:

• Remove var _vis_opt_revenue = “REPLACE THIS WITH ACTUAL VALUE”; from the code in the test pages.
• Use the queue functionality to trigger conversions for the two revenue goals so that you can add the code.

This is how the revenue tracking code snippet looks like:

Replace the respective revenue variable with the respective goal and 
campaign ID in the URL. As soon as the visitor visits the goal URL on 
which the revenue code is present after the VWO code, a conversion will 
be triggered in VWO, and the revenue value will be logged for the 
corresponding goal ID.

Locate your Goal ID in VWO

To locate your goal ID, perform these:

Procedure

1. Select the test for which you want to locate the goal ID.
2. From the SUMMARY Page, go to the SETTINGS > GOALS tab.
3. The Goal page will display all the goals you have created for the test with a Goal ID assigned to each goal created.

NOTE: VWO only tracks unique conversions, which implies that VWO will 
show the value of the first purchase of the unique visitor under the 
revenue goal.

If you need information regarding how much was the total sales made for a specific test, you can integrate the reports with your GA/UA account and then compare the data shown in VWO – unique conversions, vs in GA, total sales made by the visitor who became a part of the test.