Using Form Analytics in VWO, you can find out how visitors interact with your forms and what causes them to drop-off by recording the various form interactions. You can also see which fields caused them the most confusion, took them most of the time or needed the most refills. For example, you may come across the recordings of visitors who did not submit the form or struggled with a field for a long time to really understand what’s causing them confusion.
With VWO Form Analytics, you can also look at field-level statistics to see beyond your average submission rate. Form Analysis helps you evaluate your website forms to identify issues or usability problems that might be stopping your visitors from successfully converting and making a form submit.
Why Do You Need Form Analysis?
To answer the question on how to optimize the form, you would need to understand why visitors are not submitting the form. This is a question that can be answered only by taking a deep dive into the behavior of visitors while filling the individual form fields and understanding what is the root cause of their hesitations or distractions.
VWO’s form analysis gives you the capability to look much beyond the high-level metric of the conversion rate on a form and drill down to field level analysis. Form analysis helps you track your visitor interaction with the forms. To know how to track a form on your website, refer to How to Track a Form Using VWO.