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In this article, you’ll learn about the following: |
A form report displays the visitor data collected for the form. A form report gives you information on how the visitors progress through the forms on your web pages and where they drop off.
The reports section of VWO Forms allows you to:
- View Reports
- Filter Reports
- View the Conversion graph
- Track reports of each field in the form
Access Reports
To access a forms report, go to Insights > Forms. From the Forms dashboard, select the form for which you want to view the report. Now, to view the report, go to the Detailed Report tab.
The Forms report has two sections- Conversion Funnel Report and Field Statistics.
- Conversion Funnel Report: This report explains how many people landed on a form, how many interacted, and how many clicked Submit.
- Field Statistics: The Field Statistics section provides detailed statistical data on time taken to complete a form, interaction time, hesitation, refills, ignores, and drop-offs. You can click any parameter to view the complete report.
Filter Reports
VWO provides the following parameters to filter a form report:
Date Filter
Click on the Date Filter, and select the date range for which you want to view the reports and click Apply. By default, the funnel report displays data for the last 30 days.
- Last 30 Days: View reports of the last 30 days from today.
- Last 7 Days: View reports of the last 7 days from today.
- Yesterday: View yesterday's funnel data.
- Today: View today's funnel data.
- Last month: View reports till the last date of the previous month, during which the form was active and running.
- Last week: View reports till the last day of the previous week. By default, the weekly report cycle is from Sunday to Saturday.
Visitor Segments
You can view your form report for specific cohorts by configuring the Visitor Segment filter. You can choose to use the standard templates that VWO provides under Standard Segments or create one by yourself using the Custom Segment section, where you can use VWO-defined visitor attributes to segment your visitors. In fact, you can save these custom segments to be reused later from the My Segments section. Click here to learn about using segmentation in VWO.
View the Conversion Graph
By default, the conversion performance chart displays the conversion rate data for the month. The report displays how many visitors landed on a form, how many interacted, and how many successfully submitted the form.
You can apply the date filter to display the corresponding data on the performance chart.
Track reports of each field in the form
The Field statistics give you detailed statistical data of time taken to complete a form, interaction time, hesitation, refills, ignores, and drops. You can click each parameter to view complete reports data.
TOTAL TIME
The average amount of time spent on each box of the form. This report combines both the interaction time and the hesitation time of each box.
How it is calculated
The total value after adding the interaction time and the hesitation time
((timeInteraction + timeHesitation))
INTERACTION TIME
The average time a visitor spends interacting with each text box on a form. Visitors spending a long time on a simple text box, however, can indicate errors in the field, unclear or invalid prompts on what to enter, or that they are changing their answers.
How it is calculated
It is calculated when a visitor clicks a particular field or focuses on a field, using tabs, and starts typing.
HESITATION TIME
The average time a visitor hesitates while filling up each field in a form. If visitors are hesitating for a longer duration, it can mean the field is not clear. Ensure that the fields are understandable and easy to fill.
How it is calculated
It is calculated when visitors point their mouse to a particular field or leave the mouse idle over a field. For example, a visitor clicks a field, does not type anything for 3 seconds, and then types and completes the entry. In this case, the hesitation time will be calculated as 3 seconds.
REFILLED
The percentage of visitors who entered data in an input box and then made changes to what was entered. For example, a visitor types something in a field moves away from that field, and then returns to the same field and starts typing.
How it is calculated
It is calculated by dividing the number of refills by the number of interactions and then multiplying the result by 100.
(refilled/interacted) * 100
IGNORED
The percentage of visitors who submitted the form but left the field blank or did not change the default value.
Text box entries are also considered ignored in case of failed submissions due to validation errors. For such cases, use our API to tell us which submits are to be considered successful or failed.
How it is calculated
It is calculated by dividing the number of ignored boxes by the number of submitted boxes and then multiplying the result by 100.
(ignored/submitted) * 100
DROPPED
The percentage of visitors who did not submit the form and left while typing in a specific box. If more users are not filling a specific box on the form, it can indicate trouble or issues with the box.
For example, if a visitor fills a box, say “box 2” and while filing the “box 3”, the user decides to leave the page, we consider the drop-off on box 3.
How it is calculated?
It is calculated by dividing the number of drop-offs by the total number of visitors who interacted with the form and then multiplying the result by 100.
(Total number of dropped interactions / Total number of interactions) * 100
You can also view the drill-down of the drop-offs corresponding to each of the fields. These drop-off values are calculated using the following formula:
(Drop-offs on field / Total drop-offs) * 100