Excluding IP addresses enables you to avoid tracking certain IP ranges on the webpages where the VWO code is running. For example, you may want to exclude yourself and the other users from being tracked by VWO to optimize your report data.
Visitors trying to access any VWO test, heatmaps, Recordings, Surveys, Goals, or Funnels from the IP addresses added in the section IP Addresses to Exclude will not be tracked. Their behavior will not be included in the reports and eliminate any skew caused by it. This ensures that the reports are populated only by target visitors.
How Does IP Exclusion work in VWO?
When you specify an IP address in the exclusion list, VWO performs the contains check instead of the exact match, i.e., if you enter the IP address as 220.127.116.11 in the exclusion list, VWO’s IP matching criteria will match true for 18.104.22.168, 22.214.171.124, 126.96.36.199, 188.8.131.52, 184.108.40.206, etc. For example, you may configure your office IP address to ensure that the internal traffic is not tracked in your VWO experiment.
If you wish to perform an exact match, use regex. For example, to exactly match the IP address 220.127.116.11, enter the regex as ^18.104.22.168$ in the IP exclusion list. You can use regular expressions to exclude a range of IP addresses. To learn how to build your IP Regular Expression, use this tool.”
You must have VWO Account Admin rights to add or edit IP Addresses for exclusion. Users with only Publish or Browse access privilege can view the list but cannot add or edit the list.
- Log in to your VWO account.
- Click the gear icon ⚙ on the top right, and go to Accounts > Privacy Center.
- Go to the IP Addresses to Exclude section, and in the text box under Add IP addresses each separated by a new line:, add the IP addresses which you want to be excluded.
- Click Save.
You can also use regular expressions to include a range of IP addresses. To learn how to build your IP Regular Expression, click here.