In VWO Campaign Settings, you can typically configure the following:
Create mutually exclusive groups
Using the Mutually Exclusive Groups option in VWO, you can group multiple tests together that are mutually exclusive. By ensuring visitors do not overlap multiple tests, you can ensure that the unrelated test variations are not seen by the same visitor. This eliminates the interaction effects that multiple tests could have with each other. Improvements in conversion rate can be attributed to the right test and remove bias.
Define the Thresholds for a Variation
While setting up a test campaign, you can define the threshold for winning variation, losing variation, and visitors required to calculate winner/loser variation. This is applicable for Multivariate testing and Personalization campaigns.
Once you enable the notifications in the campaign settings page, you will receive a push notification whenever your campaign declares a winner.
Integrate with third-party tools
VWO provides one-click integration with various third-party products. For example, to identify sessions where a visitor was part of a VWO test in your analytics tool, VWO can simply tag that user with details of the test.
Define the locale-specific settings
Using this section of Campaign settings, you can configure the currency and timezone settings for your VWO account.
Exclude visitors from being tracked by specifying their IP addresses
Excluding IP addresses enables you to avoid tracking certain IP ranges on the webpages where the VWO code is running.