In VWO, you can configure the following campaign settings by clicking the gear icon ⚙ on the top right and going to the Campaign section:
Create mutually exclusive groups
Using the Mutually Exclusive Groups option in VWO, you can group multiple tests together that are mutually exclusive. By ensuring visitors do not overlap multiple tests, you can ensure that the same visitor does not see the unrelated test variations. This eliminates the interaction effects that multiple tests could have with each other. Improvements in conversion rate can be attributed to the right test and remove bias. To learn about configuring the mutually exclusive campaign groups in VWO, refer to How to Set Up Mutually Exclusive Campaign Groups in VWO?.
Define the Thresholds for a Variation
While setting up a test campaign, you can define the threshold for winning variation, losing variation, and visitors required to calculate winner/loser variation. This is applicable for Multivariate testing and Personalization campaigns. To know more, refer to How Does VWO Calculate the Chance to Beat.
Once you enable the notifications on the campaign settings page, you will receive a push notification whenever your campaign declares a winner. To learn about configuring notifications in VWO, refer to Scheduled Notifications In VWO Engage.
shared/public devices to avoid exposing your campaign data.
Integrate with third-party tools
VWO provides one-click integration with various third-party products. For example, to identify sessions where a visitor was part of a VWO test in your analytics tool, VWO can tag that user with the test details. To know about the third-party integrations supported by VWO, refer to CMS Integrations.