Making Unpublished Changes to VWO Campaigns

Overview

VWO’s Unpublished Changes feature provides the flexibility to adjust the configuration of an ongoing campaign without affecting the current version ensuring that changes can be carefully evaluated and perfected before applying to the live campaign.

Practical Use Cases

• Testing Refinement: The feature comes in handy when you want to adjust variations, or campaign settings like targeting or goals while the campaign is already live.
• Collaborative Campaign Management: The feature enables team members to review changes before they are applied to ensure the accuracy of expected results.
• Safeguarding Running Campaigns: Any campaign involving monetary aspects, such as those for e-commerce websites, can be secured to prevent accidental or unintended changes from affecting live campaign performance.

Enabling Unpublished Changes Feature for a Workspace

The Unpublished Changes feature can be enabled for a workspace via the Settings > Campaign option. Once enabled, it applies to all the eligible campaigns.

Procedure:

1. Navigate to Settings > Campaign.
2. Enable the Unpublished Changes feature.

Making Unpublished Changes while Configuring Campaigns

• Make Changes: Once the feature is enabled for the account you can now modify any of your running campaigns as needed (for example:- edit variations, adjust metrics, change targeting).
  
  
• Save as Unpublished: After you are done modifying the campaign while saving changes, select the Save as Unpublished option instead of  Apply to Campaign.

• Review Changes: Access the Activity Timeline to view the history of unpublished changes.

• Preview Changes: Go to the Live Preview section and select the variation you want to preview. This allows you to see how the changes will look on your website once the changes are merged into the running campaign.
  
  
• Apply Changes: After you have reviewed the changes, Click the Apply Changes option to merge the unpublished changes into the running campaign. A confirmation modal will warn you about the potential impact on results. You can choose to click on Apply Changes and then the modifications will be made live.

FAQs

• What types of changes can be saved as unpublished?
  All the changes can be done in the configuration of a running campaign, excluding mutually exclusive group changes. Moreover, some of the report level changes like Use this as baseline, edit variation, and disable variation can also be done.
  
  
• Can I discard unpublished changes?
  Yes, you can discard the unpublished changes. However, please keep in mind that this action is irreversible.