Managing Labels in VWO

Labels are the keywords that you can add to your campaigns to group them on various factors, such as- purpose, audience, etc. For example, if you have campaigns that aim at a new product launch, you can add a “new launch” label to them. This way, you can easily group and filter your campaigns. As a result, you can quickly find what you need.  

In this article, you’ll learn about how to create and manage your labels in VWO.

Why Use Labels in VWO?

The concept of labels in VWO helps you to filter and organize your campaigns into meaningful categories easily. As soon as you add a label to your campaign in VWO, an option to Filter by Label appears in the panel on the right of the campaign list page.

For example, consider that you’re an e-commerce website having campaigns around different product lines, say- electronics, clothing, and cosmetics. Now, you wish to gain insights about visitor behaviors across various product lines individually. How can you achieve this? The easiest way to achieve this is by using LABELS. Here, you can segregate the campaigns based on ‘electronics,’ ‘clothing’ and ‘cosmetics,’ making it easier and quicker for you to locate them in the dashboard.

If not labels, you can achieve this by using a naming convention for your campaigns and then filter them by name. This approach could get quite challenging to adapt when either the number of campaigns grows or if someone is using your workspace and is unaware of what naming convention to use.

In VWO, you can add one or more labels to the following campaigns- Goals, Funnels, Surveys, A/B, Multivariate, Split URL, Mobile App A/B, Deploy, Fullstack A/B, Feature tests, Observation, and Hypothesis.

Managing Labels in VWO

In VWO, you have the option to add or delete labels using the Manage labels section. In this section, you can:

• Create a new label
• Delete existing label(s)

Create a New Label

In VWO, you can create one label at a time. To create a new label in VWO, perform this:

Procedure

1. Login to your VWO account.
2. Click the gear icon ⚙ on the top right, and go to Campaign.
3. To add a new label, scroll down to the Manage Labels section and click Add New Label.
4. Enter a name for your label, and click Add Label. You can now use this label in any campaign.
   

Deleting Existing Label(s)

In VWO, you can delete one or multiple labels at a time. To delete a label in VWO, perform this:

Procedure

1. Login to your VWO account.
2. Click the gear icon ⚙ on the top right, and go to Campaign.
3. To delete a label, scroll to the Manage Labels section, click on the vertical ellipsis icon (⋮) corresponding to the one you want to delete, and click Delete.
4. If you wish to delete more than one label, click on the checkboxes corresponding to the ones you want to delete, and click on the Delete option that appears at the top.