Personalize With the Power of Historical Targeting in VWO

Overview

Imagine the possibilities of delivering personalized experiences based on your visitors' past actions. VWO's Historical Targeting feature empowers you to do just that, crafting targeted campaigns that resonate deeply with your audience.

While configuring a Personalize campaign, you can apply pre-segmentation to your targets in the Targets section. Here, you can also configure the segmentation with events that occurred in the past. For example, segmenting visitors who visited your pricing page multiple times in the last month to offer them a special promotion on a higher-tier subscription.

Conditions to Apply Historical Targeting

VWO gathers data only when you share them with it. Until you pass on the data, VWO will not collect or hold any. To apply historical targeting, you need to ensure the following:

• The events should have been triggered to VWO for the period you want to target.
• You can only access the data from the last 90 days.

How to Implement Historical Targeting?

Let’s imagine you’re running a travel agency where you want to target customers who purchased an airline ticket worth more than ₹20,000 in the last 7 days to offer them a discount on hotel bookings. You can create different experiences for various destinations and target the corresponding visitors based on their purchase amount and travel destination. To do this, create a Personalize campaign and follow these steps:

1. Go to Configuration Targets.
2. On the Targets page, click on Custom to customize the pre-segmentation for individual experiences based on historical data.
3. In the segmentation box that appears, go to Custom Segment and configure as follows:

1. Action: Select a custom event that defines the purchase (e.g., Purchase Complete).
2. Set the condition as greater than or equal to 1 time to capture visitors who have completed the purchase at least once.
3. Class: Define the class (e.g., Premium) for more targeted segmentation based on the booking type.
4. Define the price range as the sum of purchase greater than 20000 using the +fx function.
5. Time Frame: Set the time frame to target visitors who purchased in the last 7 days
   
   Click Save Changes to apply the settings to your campaign.

Apply these steps appropriately for other experiences to offer relevant discounts on hotel bookings for travelers who match these criteria.