Configure a Custom VWO Connector in Claude

Overview

VWO provides a Model Context Protocol (MCP) server that enables Claude to interact with your VWO data via a connector. A connector acts as a secure digital bridge between a Large Language Model like Claude and an external platform like VWO.  

By configuring a custom VWO connector in Claude, you can ask Claude questions about your campaigns, retrieve heatmaps, analyze session recordings, and generate reports using natural language. This integration bridges the gap between AI-driven insights and your experimentation data, allowing for faster analysis and decision-making.

For example, instead of manually navigating through multiple reports to compare campaign performance, you can ask Claude, Which of my active VWO campaigns has the highest conversion rate this week? Claude uses the VWO connector to fetch real-time data from your VWO account and provides a concise summary.

Prerequisites

• You must have a VWO Enterprise plan or the Developer Plus add-on enabled.
• You must have a Claude Free, Pro, Team, or Enterprise account.

Connect the VWO MCP Server with Claude

Follow these steps to integrate the VWO MCP server with your Claude account:

Step 1: Configure the Custom VWO Connector in Claude

To add VWO as a custom connector within Claude:

1. Log in to your Claude account and navigate to your profile from the bottom-left corner.
2. Select Settings > Connectors.
3. Click Add custom connector.
4. In the Name field, enter the name of the connector (VWO in this case).
5. In the Remote MCP server URL field, enter https://mcp.vwo.io/mcp.
   
6. Click Add. Your MCP URL gets validated. Upon successful validation, your VWO connector will be ready for use in the Claude interface. 

Step 2: Authorize VWO Access

After you click Add, follow these steps on the VWO authorization screen:

1. Select your VWO account.
2. Choose your permission level (Browse, Design, or Publish/Admin).
   You can select from the following permissions to manage how end users interact with VWO data through the MCP server.

3. Select the acknowledgment box.
4. Click Approve.
   

Step 3: Configure Tool Permissions for the Connector

After adding the connector, you must specify which VWO tools Claude is allowed to access. To configure the tool permissions for your connector:

1. In your Claude account, navigate to your profile from the bottom-left corner.
2. Select Settings > Connectors.
3. Locate the VWO connector in your list of connectors, then click Configure.
4. Under Read-only tools, toggle on the specific capabilities you want Claude to have, such as:
   • Get VWO Campaign Report
   • Analyze VWO Heatmap Data
   • Analyze VWO Recording Data
     
5. If you want Claude to be able to create or update items, enable the relevant options under Write/delete tools.
6. For each tool, select the approval requirement, for example, Always allow, Needs approval, or Blocked. 

Once configured, Claude will interact with your VWO account according to the permissions you’ve defined, ensuring secure, controlled access to your data.

Step 4: Enable the Connector and Query VWO Data

Once the VWO connector is configured, you must enable it in a chat session before asking campaign-related queries. To activate the connector:

1. From the main navigation panel on the left, click +New chat. 
2. In the text input field, click +, then select Connectors.
3. Toggle on the VWO connector.
   
4. Start asking your questions in the chat. To answer your questions, Claude calls the VWO MCP server to fetch the relevant data.

For best results, make your questions as specific as possible. Include campaign names, page URLs, and date ranges (for example, share the progress of campaigns that were published in the last 5 days). 

Troubleshooting

FAQs

• Can I add multiple VWO accounts to Claude? 
  Yes, you can connect multiple VWO accounts by creating separate custom connectors.
   

Need more help?

For further assistance, contact VWO Support.