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Overview
Traditional experimentation involves multiple steps, such as gathering insights, brainstorming hypotheses, creating variations, and configuring the campaign. The Ideation and Setup phase marks the starting point of your optimization workflow. Instead of manually brainstorming hypotheses, writing variations, or setting up campaigns step by step, Copilot uses generative AI and automation to simplify, streamline, and accelerate the entire process.
Whether you're an experienced optimizer or new to experimentation, VWO Copilot helps you focus on what to test rather than how to set it up.
With VWO Copilot, you can:
- Generate ideas instantly: Provide a webpage URL or specify a goal (such as improving sign-ups or increasing clicks), and Copilot will suggest relevant A/B testing ideas. This way, you can accelerate your experimentation velocity and move from idea to live campaign faster than ever before.
- Eliminate creative blocks: Let AI suggest test ideas based on your objectives and webpage context.
- Transform ideas into campaigns: Convert an idea into a ready-to-run campaign with VWO’s one-click setup. VWO Copilot automatically populates test details like hypothesis, variations, and goals.
- Create campaigns with guided assistance: Build experiments directly through AI prompts, thus reducing setup effort, saving time, and ensuring your setup follows best practices.
- Configure campaign pages faster: Use VWO Pages Copilot to speed up campaign page configuration. Copilot assists with layout setup, content organization, and design alignment, helping you publish test-ready pages in minutes.
Explore Articles in This Section
- Get AI-Generated A/B Testing Ideas for Your Pages or Goals
- Convert Ideas into Campaigns using Copilot’s One-Click Setup
- Create Campaigns using VWO Copilot
- Fastrack Your Campaign Pages Configuration With VWO Pages Copilot
Need more help?
For further assistance or more information, contact VWO Support.