To optimize your website’s conversion, choose a testing method based on your business use case:
- Choose the Split URL testing method when your objective is to find out which design works better for your audience. Here the variations are hosted on different URLs. This testing is recommended when you have some major changes on your website.
- Choose the A/B testing method when your objective is to find out how minor changes on your webpages affect the conversion rate. Here, variations are generally tested with smaller changes.
- Choose the Multivariate testing method when your objective is to find out what combination of elements works best for your audience. Here, multiple variations with different combinations of elements on a page are tested
NOTE: Running multiple split URL tests on the same control URL
simultaneously will cause conflicts as each test will redirect
visitors to different variation URLs at the same time. When the
same visitor is being redirected to different variation URLs, the
visitor data may be recorded for multiple scenarios and result in
skewed reports.