In this article, you’ll learn about the VWO equivalents for the following in Google Optimize:
Objectives in a Google Optimize Experience are Goals in a VWO Campaign. Goals form the foundation parameter for every campaign in VWO. All the Objectives that you could possibly create in Google Optimize can be created in VWO in no time. In VWO, you can use as many Goals as required to be tracked in your campaign.
DISAMBIGUATION: This article refers to the Goals that are used in the Testing and Personalize modules. Although Goals in VWO Insights also function similarly, they do not have any relevance here.
Let’s look into the relevance between Objectives in Google Optimize and Goals in VWO:
These are the system-defined objectives provided by Google Optimize. For the same in VWO, you can avail the system-defined equivalents or use the third-party integrations (such as Google Analytics 4 and Universal Analytics) to tag the visitors who become part of the VWO campaign to these platforms and do further analysis in respective systems. You can use the following equivalents in VWO for the respective options in Google Optimize:
|Objectives in Google Optimize||Equivalent Goals in VWO|
|Pageviews||Tracks page visits on|
|Session duration||Can be availed using third-party CMS integrations|
|Bounces||Can be availed using third-party CMS integrations|
|Transactions||Can be availed using the Tracks revenue on goal or third-party CMS integrations|
|Revenue||Tracks revenue on|
|AdSense impressions||Can be availed using third-party CMS integrations|
|AdSense ads clicked||Can be availed using third-party CMS integrations|
|AdSense revenue||Can be availed using third-party CMS integrations|
Custom Objectives in Google Optimize are analogous to Metrics in VWO Data360. To learn about the steps to create a Metric in VWO, refer to this article. It also details how to apply the Metrics to your campaigns in VWO.