In this article, you’ll learn about the VWO equivalents for the following in Google Optimize:
The Settings section in Google Optimize allows you to configure certain ancillary parameters required for an Experience to be executed. Such options in VWO are placed in the Others section of the campaign creation phase.
Let’s see the relevance between those settings on both platforms:
To execute an Experience in Google Optimize, it is essential to install the Optimize snippet in the source code of your web page that you want to experiment with. Also, you need a Chrome browser to run your Experiences.
In Google Optimize, you can configure Email Notifications to receive updates pertaining to the current Experience. In VWO, these email notifications are enabled by default and all the important updates corresponding to the VWO account are communicated via the same. Additionally, you can also receive updates of your test campaigns as push notifications on Google Chrome. To get this enabled, click on Settings (⚙) > Campaign > Notifications > Enable push notifications on this device and browser.
This allows you to allocate the traffic amongst the variants. In VWO, you can achieve the same using the Traffic Split section. You can simply click and drag the pointer over the slide bar or directly enter the value in the text input field next to it.
This allows you to configure when to trigger your Experience to a visitor on your website. The Pre-segmentation feature of VWO encompasses these triggers, as well. You can use a system-defined event or use the Custom Trigger option, as explained here, to set up a trigger for your VWO campaigns.
This is used to schedule an Experience in Google Optimize. The Enable Scheduling option under the Advanced Options section in VWO provides the same functionality. To know more about scheduling a campaign, refer to this article.
With VWO, you get a wider spectrum of configuring options to intricately detail your campaign for more precise results. To know more about these configuring options, refer to this article.