Relevance b/w Google Optimize and VWO - Experience Settings

The Settings section in Google Optimize allows you to configure certain ancillary parameters required for an Experience to be executed. Such options in VWO are placed under the Configuration > More configurations section on the campaign control panel.

Let’s see the relevance between those settings on both platforms:

Optimize Installation

To execute an Experience in Google Optimize, it is essential to install the Optimize snippet in the source code of your web page that you want to experiment with. Also, you need a Chrome browser to run your Experiences. 

Whereas, in VWO, you do the same with the VWO SmartCode and can run your VWO Campaigns in the browsers listed here. Refer to this article to learn about how to install VWO SmartCode on your web page.

Email Notifications

In Google Optimize, you can configure Email Notifications to receive updates pertaining to the current Experience. In VWO, these email notifications are enabled by default, and all the important updates corresponding to the VWO account are communicated via the same. Additionally, you can also receive updates of your test campaigns as push notifications on Google Chrome. To get this enabled, click on Settings (⚙) > Campaign > Notifications > Enable push notifications on this device and browser.

Traffic Allocation

This allows you to allocate the traffic amongst the variants. In VWO, you can achieve the same using the Traffic Allocation section. Simply click and drag the pointer over the slider or directly enter the value in the text input field next to it. This allocates the traffic for the campaign. Clicking on the Variations link below the slider will allow you to configure the traffic allocation for individual variations. For more details on this, click here.

Activation Event

This allows you to configure when to trigger your Experience to a visitor on your website. The Pre-segmentation feature of VWO encompasses these triggers, as well. You can use a system-defined event or use the Custom Trigger option, as explained here, to set up a trigger for your VWO campaigns.

If enabled with Data360, you can use Custom Events for the same purpose by creating a segment with them. In fact, you can save those segments under My Segments to be used across campaigns.

Schedule

This is used to schedule an Experience in Google Optimize. The Schedule option under Configuration > More configurations in VWO provides the same functionality. To know more about scheduling a campaign, refer to this article.

With VWO, you get a wider spectrum of configuring options to intricately detail your campaign for more precise results. To know more about these configuring options, refer to this article.