A funnel report displays the visitor data collected for the funnel, which includes the number of visitors, conversion rates, and the overall performance of the funnel. A funnel report gives you the information on how the visitors progress through different stages and where they drop off.
To access a funnel report, go to INSIGHTS > Funnels. From the funnels dashboard, select the funnel for which you want to view the report. Now, to view the report, go to the DETAILED REPORT tab.
A funnel report is typically divided into four sections:
You can filter the funnel reports based on the dates and segments if you have enabled the segmentation option for the goal.
Filter by Date
Click on the Date Filter, and select the date range for which you want to view the reports and click Apply. By default, the funnel report displays data for the last 30 days.
- Last 30 Days: View reports of the last 30 days from today.
- Last 7 Days: View reports of the last 7 days from today.
- Yesterday: View yesterday's funnel data.
- Today: View today's funnel data.
Filter by Segments
Click on the User Segments, and from the various segmentation options, select the segment for which you want to view the funnel report for and click Apply. The funnel overview chart is filtered to display the relevant data after applying a particular segment. To learn about using report segmentation, click here.
Click on the Report Segments, and from the various segmentation options, select the one which you want to view the funnel report for and click Apply.
NOTE: You can add more than one filter by clicking on Add a Filter option.
- Funnel Trigger Time (Day of Week) - View funnel data for specific days of the week.
- Funnel Trigger Time (Hour of Day) - View funnel data for specific hours of the day.
- Funnel Revenue - (for funnels with revenue goals) filter report by revenue value.
2. Funnel Overview chart
The Funnel Overview chart displays the conversion rate data for the last 7 days. It allows you to track the number of visitors as compared to the number of actual conversions at each stage of the funnel.
By default, The Funnel Overview chart displays the conversion rate data for the last 7 days. If you have applied the date or segment filter, the corresponding data is displayed in this chart.
The drop-off percentage value indicates the percentage of the visitors who did not proceed to the next goal in the funnel. By clicking on the arrow button next to the DROP OFF percentage, you have the option to view the Heatmaps and Recordings of your visitors.
3. Goal Performance Metrics
This section of the funnel report shows the total number of goal conversions in the funnel.
4. Performance for the Goal with Respect to the Funnel
This section displays the day-wise report of the conversions pertaining to the funnel. Here, you can view a graphical representation of each goal present in your funnel separately. All you need to do is click on the goals that appear at the top of this section, and the graph corresponding to the selected goal appears.