VWO Personalize is a comprehensive personalization tool that allows you to apply definite changes that are to be targeted specifically to different cohorts. Through this, you can create multiple experiences and target each of them to a different visitor segment in one single campaign.
Let’s say you want to target the visitors that abandon the carts so that you can provide them with targeted discounts or offers to encourage them to complete the purchase process. Likewise, you can provide a different offer for acknowledging long-term customers to fortify your relationship with them. In fact, you can combine these cases and apply them as separate experiences through one single Personalize campaign.
You can create personalized campaigns based on the user location, the device used by the visitors, new or unique visitors, and so on. In fact, you can combine many such attributes to define a segment for which you can apply the experiences, specifically.
For example, consider that most of your customers are spread across Europe. Now, you want to create different promotional offers for your customers based on certain attributes such as the country from which they access your website, their operating system, and the social media platform through which they have accessed your website. With VWO Personalize, you can create different experiences for the promotional offer that will be displayed specifically to the traffic that complies with your targeting criteria.
Besides availing the comprehensive targeting capability, you can also leverage the analytical potential of VWO Personalize by applying the third-party integrations that are available in it. Through these, you can avail the following capabilities:
- Push the data from VWO to apply them for further analysis or process based on your requirements.
- Pull the data from a third-party application into VWO to target your campaigns.
Integrating your campaigns with third-party tools can be done at the final stage of campaign creation. To know more about creating a Personalize campaign, refer to How to Create a Campaign in VWO Personalize.