Enable cross-functional team collaboration with a unified platform.
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Facilitate seamless teamwork across geographies and time-zones.
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Access VWO's suite with built-in program management features.
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Unify tools and workflows with a comprehensive experimentation tracker.
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Key Learnings:
Be detailed: Provide a comprehensive description of the product, including its size, weight, and even how it feels.
Focus on the customer journey: Show how your product fits into the customer\'s life. Include details on customer service experience and delivery time.
Highlight value:Address price and convince the customer they\'re getting their money\'s worth. Back up your claims with facts and expert sources.
Share personal experiences: Especially for personal care products, real-life stories can be powerful persuasion.
Build trust: Ensure your review page design feels professional and trustworthy. This can help convince potential customers they\'re on a legitimate website.
Craft scannable emails: People skim online content. Use bullet points, contrasting colors, and short phrases to deliver your message effectively.
Compelling subject lines and sender names: Grab attention with clear, intriguing subject lines and a recognizable sender name to encourage email opens.
Strategic use of visuals: Images can break up text and visually communicate your message. Choose high-quality visuals relevant to your email\'s content.
Clear calls to action: Tell readers exactly what you want them to do next. Use strong verbs and prominent buttons to guide them towards conversion.
Write for the scanner, not the reader: People often scan emails, so prioritize key information and make it easy for them to find what they\'re looking for.
ML personalizes the shopping experience: Machine learning can analyze customer data to personalize product recommendations, offers, and page layouts for each visitor.
Faster, more accurate optimization: Machine learning automates A/B testing and analyzes results, leading to quicker and more precise website optimization compared to traditional methods.
Data-driven decision-making: ML empowers data-driven decisions by uncovering hidden patterns and customer insights that might be missed by manual analysis.
Effortless 24/7 optimization: Machine learning algorithms can continuously analyze and optimize your ec-ommerce experience, working tirelessly to improve conversion rates.
Boosts efficiency for human expertise: ML frees up human experts to focus on strategic tasks by automating repetitive processes like testing variations and analyzing data.
Experience is a feeling, not a habit: Focus on creating positive emotions throughout the customer journey, not just building routine purchases.
Tech is a tool, not a solution: Don\'t prioritize technology over the customer. Ensure it enhances, not hinders, the shopping experience.
Transparency builds trust: Be open and honest about your brand\'s practices and values. This fosters trust and strengthens customer relationships.
Community fosters loyalty: Build a community around your brand. Engage with customers, listen to their feedback, and create a sense of belonging.
Data informs decisions, empathy refines them: Use data to understand customer behavior, but prioritize empathy to create experiences that resonate on an emotional level.
GA4 focuses on events, not hits: Unlike Universal Analytics, GA4 prioritizes tracking user actions (events) over website interactions (hits). This allows for a more comprehensive understanding of the customer journey.
Cookie-less future-proofing: GA4 is designed to function without cookies, which are becoming less reliable due to privacy regulations. This ensures your data collection remains robust.
Data streams for multi-source analysis: GA4 uses data streams to combine data from websites and apps, providing a unified view of user behavior across platforms.
Drag-and-drop reporting customization: The GA4 interface allows for flexible report creation through drag-and-drop functionality. Build reports tailored to your specific needs.
Integration with VWO for A/B testing: GA4 doesn\'t have built-in A/B testing, but VWO\'s two-way integration bridges this gap. You can leverage GA4 data for experiment setup and analyze results within VWO.
Beyond basic changes: Move past simply tweaking colors or copy. A/B testing should explore significant variations with the potential for larger conversion rate gains.
Segmentation is key: Don\'t treat all visitors the same. Segment your audience based on demographics, behavior, or other factors to personalize your A/B tests and get more relevant results.
Data-driven hypotheses, not copycat tactics: Don\'t blindly copy what worked for others. Base your A/B test hypotheses on user data and research to identify areas for improvement specific to your audience.
Look beyond conversion rate: While conversion rate is important, consider other metrics like customer satisfaction or time spent on page to paint a more complete picture of a variation\'s success.
Continuous learning and iteration: A/B testing is an ongoing process. Analyze results, learn from each test, and use those insights to continuously refine your website and user experience.
Leverage patriotic spirit: Indians\' enthusiasm for Independence Day translates to purchase decisions. Design marketing campaigns that resonate with this national pride.
Exclusive product launches: Create excitement with exclusive product offers or launches timed for Independence Day sales. This can attract new customers and boost sales.
Mobile-first approach: Since India is a mobile-dominant market, optimize your website and marketing efforts for smartphones to capture customer attention.
Highlight value and savings: Independence Day sales are a time for deals. Emphasize discounts and special offers to convince customers they\'re getting a good value.
Build anticipation: Don\'t wait until the last minute. Tease upcoming sales and exclusive offers in advance to build anticipation and excitement among potential customers.
Trustworthy brand image: A strong, trustworthy brand image builds confidence in visitors, making them more likely to convert. Ensure your website design and messaging reflect your brand\'s values and personality.
Clear value proposition: Communicate your brand\'s unique selling proposition (USP) clearly and concisely. Help visitors understand why your product or service is the best choice for them.
Emotional connection: Forge an emotional connection with your audience. Use storytelling, visuals, and customer testimonials to tap into their desires and needs.
Frictionless user experience: Make it easy for visitors to find what they need and complete desired actions. Streamline your website navigation, checkout process, and overall user experience for optimal conversion.
Highlight social proof: Showcase social proof elements like customer reviews, awards, and logos from trusted brands. This builds trust and reassures visitors they\'re making a good decision.
'},{url:"vwo.com/blog/value-proposition/",html:'
Key Learnings:
Focus on customer needs, not features: Don\'t just list features; explain how your product or service solves a specific problem or fulfills a need for your target customer.
Clarity and conciseness are king: Craft a clear and concise value proposition that can be understood instantly. Avoid jargon and technical terms; focus on the benefits that resonate with your audience.
Highlight differentiation: Explain what makes your offering unique compared to competitors. This could be a specific feature, a superior customer experience, or a focus on a particular niche.
Quantify value whenever possible: Use data or statistics to back up your claims. For example, showcase how much time or money your product saves customers.
Test and refine your value proposition: Your value proposition is a living document. Test different versions with your target audience to see what resonates best and continuously refine it for maximum impact.
Simplicity for clarity: Flat design prioritizes clean lines and minimal elements, making it easier for users to focus on website content and complete desired actions.
Faster loading times: Flat design\'s streamlined aesthetics often lead to faster website loading times, especially on mobile devices, which can improve user experience and potentially boost conversions.
Focus on user experience: By minimizing clutter and distractions, flat design can enhance user experience by making it easier for visitors to find what they need and navigate the website efficiently.
Modern and approachable feel: Flat design offers a modern and approachable aesthetic that can resonate with a broad audience, potentially increasing brand appeal and website engagement.
A/B test for optimal results: Remember, what works for one website might not work for another. Consider A/B testing flat design elements against your current design to see which approach leads to higher conversion rates for your specific audience.
Integrating VWO with Google Tag Manager (GTM) enables you to push your VWO campaign data to Google Universal Analytics (UA) and other analytics tools.
NOTE:If the deprecated synchronous SmartCode is installed on your webpage, the integration will not work.
You can push VWO data to UA by using GTM in the following two ways:
Set a custom dimension at the user level and build custom reports. This is the default method and requires you to create a different tag, variable, and trigger for every VWO test. To learn how to do this, refer to Integrating VWO with UA via Google Tag Manager (Custom Dimensions).
Create data layer variables to push every test and variation data as events through GTM tags. This is a one-time integration process to avoid setting up separate data layer variables and custom dimensions for every campaign. Setting up this integration is a four-step process:
To get started with GTM integration, log in to your GTM account and create the following four data layer variables with the default value as 0. These variables are used in later steps to create tags and define triggers for events to execute.
For the campaignId field, configure the following:
Title: Cid
Data Layer Variable Name: CampaignId.
Data Layer Version: Version 1.
Set Default Value: Check the option, and then enter the value as 0 (zero).
VariationId
For the variationId field, configure the following:
Title: Vid
Data Layer Variable Name: VariationId.
Data Layer Version: Version 1.
Set Default Value: Select the option and enter the value as 0 (zero).
VariationName
For the variationName field, configure the following:
Title: Vname
Data Layer Variable: VariationName.
Data Layer Version: Version 1.
Set Default Value: Select the option, and then select the value as 0 (zero).
CampaignName
For the campaignName field, configure the following:
Title: CName
Data Layer Variable: CampaignName.
Data Layer Version: Version 1.
Set Default Value: Select the option, and then type the value as 0 (zero).
Create Firing Rules for the Event
Also known as Triggers, firing rules are conditions that evaluate to either fire or not fire an event to the tags. Create the following two event rules that will enable VWO to push campaign data to GTM.
Create a firing rule for the Campaign ID data variable by configuring the following fields:
Trigger Name: VWO Generic
Under Trigger type, select Custom Event.
NOTE: Click the Custom Event textbox and wait for the options to appear. Now select the one you want.
Put the Event Name as VWO. The event name must always be VWO.
NOTE: This event is stored in VWO libraries and pushed when the GTM integration is enabled for the test.
For the field, This trigger fires on, select Some Custom Events.
For the next field, select the CampaignId variable created already (Cid), and then the condition equals 0(zero).
Create another firing rule for the Campaign ID and Variation ID data variables by configuring the following fields:
Trigger Name: VWO Data Push
Under Trigger type, select Custom Event.
NOTE: Click the Custom Event textbox and wait for the options to appear. Now select the one you want.
Write the Event name as VWO-data-push. The event name must always be VWO-data-push.
For the field, This trigger fires on, select Some Custom Events.
For the next field, select the CampaignId (Cid) and VariationId (Vid) variables, and then set the condition as does not equal 0 (zero).
Create GTM Tags
Tags are code snippets that finally push the data captured by the variables and fired by the triggers to your analytics tool, such as Google Analytics. To complete the process in the GTM dashboard, create the following two tags:
VWO-GTM-Integration:
Click Tags in the GTM dashboard, and then select New.
Edit Tag Configuration, and then select the Custom HTML tag option.
Enter the following custom code.
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NOTE: If you're using any variable other than "dataLayer", you need to replace the instances of "dataLayer" correspondingly.
Click the Triggering pane, and then select VWO Generic as firing triggers.
VWO-UA-Integration:
Click Tags in the GTM dashboard, and then select New.
Edit Tag Configuration, and then select the Universal Analytics tag option.
In Track Type, select Event.
In Category, select VWO.
Action: {{Cid}}:{{CName}}
Label: {{Vid}}:{{Vname}}
Value: Leave Empty
Non-Interaction Hit: True
Select Enable overriding settings in this tag option
Tracking ID: In this field, enter the tracking ID of the data you want to push. For example, in our case, the UA tracking ID could be UA-1234567-1.
Triggering: Select VWO Data Push trigger.
NOTE: If your website is a Single Page Application (SPA), you may observe misattribution of traffic source in Google Analytics(GA). To resolve this, refer to this blog.
This is a one-time integration to push all your test data by using GTM tags. You must also enable the GTM Integration option for the tests. To view the data in your Analytics account, please set up the following segment:
Procedure
Log in to your Analytics account.
From the panel on the left, go to Audience > Overview.
Add a segment by click on +Add Segment> New Segment.
From the top right corner, specify the dates where the campaign was running.
Specify the conditions by clicking on Conditions > Users.
Select Event Action from the first drop-down and select Contains operation from the second one. Now click on the blank field to select the campaign name from the auto-populated list.
Select the AND operator to add an Event Label
Select Event Label from the first drop-down and select Contains operation from the second one. Now click on the blank field to select the variant name from the auto-populated list.
NOTE: You can select each one of them one by one to see the respective data being tracked for respective variations.
Enable GTM Integration in VWO
Now that you have configured GTM, you need to enable GTM integration from the VWO Dashboard.
NOTE: If you have multiple campaigns running on the same URL, the GA events are fired for all campaign data.
Procedure
Login to your VWO account.
Go to Testing and select a testing type, say A/B.
On the OTHERS page, expand theIntegrate with third-party products, and select the option Google Tag Manager.
NOTE: The Google Tag Manageroption appears only after you have enabled it in theINTEGRATIONS section.
If you want to enable the integration for a specific test, select the test and from Summary, go to. ClickSettings> Others and selectGoogle Tag Managerfrom the Integrate With Third-Party Products section.