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Navigate the VWO Campaigns Overview Dashboard

Jash Unadkat
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This article covers the following:

Overview

The Campaigns Overview dashboard is a central hub for managing and monitoring all test campaigns and optimization activities within your VWO account. It provides a high-level view of your campaigns' status, key metrics, campaign timelines, and performance across all your workspaces, helping you make informed decisions quickly.

The Campaigns Overview dashboard benefits various roles within a team focused on digital experience optimization. Here's how different personas can leverage its power:

  • For Optimization Managers: Get a daily snapshot of all running, paused, and recently concluded tests to track overall program velocity and health.
  • For Product Teams: Monitor the performance of feature rollout tests across different workspaces to ensure consistent tracking and results.
  • For Marketers: Quickly identify underperforming campaigns that need attention or find concluded campaigns with winning variations ready for deployment.
  • For Program Managers: Visualize the overlapping durations of multiple campaigns and manage testing schedules across different workspaces.

The Campaigns Overview dashboard is accessible from the top navigation bar. Click Campaigns Overview to open it. By default, the dashboard opens in the Table view. 

Dashboard Layout

The dashboard is organized into three main areas:

  • Campaign Summary
  • Filter and Search
  • Campaign Details
    • Table view: The default view for analyzing specific performance metrics, campaign status, and variation data.

    • Timeline view: A Gantt-chart style layout for visualizing campaign durations, overlaps, and testing roadmaps. 

      Tip: Use the Table / Timeline toggle to switch between the two views. The underlying campaign data is the same. These views present data differently to help you analyze metrics or visualize scheduling.
camapaigns-overview-dashboard.png

View Campaign Summary

At the top of the page, three key metrics summarize your campaign landscape within the selected date range.

  • Campaigns: Represents the total number of campaigns active within the selected time frame.
  • With Decision: Represents the total number of completed campaigns where the variation results are determined.
  • Pending Decision: Represents the number of running or paused campaigns that have not yet reached a conclusive outcome.

Example: If the dashboard shows 4 Campaigns, 0 With Decision, and 4 Pending Decision, all four active campaigns are still running, and no final call has been made on any of them.

View Campaign Details

Table View

The Table view is the default view and lists all the campaign details, with each column offering specific insights into their performance and status. 

The following table defines each campaign detail:

Campaigns Description
Campaigns

Displays the unique campaign ID and name. The icon to the left of the ID indicates the campaign type (for example, A/B Test, Split URL Test).

Clicking a campaign takes you to the respective campaign. If it belongs to another workspace, you are prompted to switch the workspace. 

 You can easily track and filter all active campaigns based on their type directly from the dashboard. Below is the complete list:

  • - A/B Test
  • - Split URL Test
  • - Multivariate Test
  • - Personalization
  • - Mobile App A/B Test
  • - Full Stack A/B
  • - Web Rollout
  • - Feature Rollout
  • - Feature Test
Primary Metric Shows the primary metric for which the campaign is optimized, such as Register Clicks or Form Submissions.
Decision Indicates if a final decision is made for the campaign. A hyphen (-) typically means no decision is recorded yet.
Leading Variation Shows the variation that is currently outperforming the others. If a campaign has a clear leader, its name (for example, Variation 1) appears here. This does not necessarily mean it has reached statistical significance.
Expected Improvement Displays the percentage of improvement the leading variation has over the control for the primary metric.
Status Shows the current state of the campaign. Statuses include Running (currently active) and Paused.
Started On The date the campaign was first launched.
Paused On The date the campaign was last paused. This column will be empty if the campaign has never been paused.
Workspace Name The name and ID of the workspace to which the campaign belongs. Workspaces help organize campaigns, often by team, project, or website section.

Timeline View

Click the Timeline tab to switch from the table to a Gantt-chart style view. The Timeline view provides a visualization of your experimentation roadmap, the active duration of each campaign, a quick overview of how your campaigns overlap in time, and a way to plan your testing roadmap.

campaigns-overview-timeline.png

Interpret the Timeline View

  • Each campaign is shown as a horizontal bar. The length of the bar represents the campaign's active duration.
  • Green bars represent campaigns that are currently running.
  • Purple bars represent campaigns that are paused, ended, or not running.

Change the Time Scale

By default, the timeline displays campaigns grouped by day. Use the Day / Week toggle at the top right of the timeline to switch between the following views:

  • Week view: Shows a broader time range, useful for spotting overlaps across multiple campaigns running over weeks or months.
  • Day view: Zooms in to show individual dates, useful for examining the exact start and end points of shorter campaigns.

Access Campaign Details

Hovering over a campaign bar displays a summary tooltip with the following details:

  • Campaign info: Includes the campaign name, type, ID, and workspace name.
  • Performance: Includes the primary metric, decision status, leading variation, and expected improvement.
  • Timeline: Includes timestamps for when the campaign was created, started, and paused. It also includes the campaign’s total duration (in days).
  • Ownership: Includes details about the campaign creator and labels associated with the campaign.
Tip: If campaign bars are not appearing in the Timeline view, check your date range. If the selected range does not overlap with a campaign's active period, its bar will not be visible.

Filter and Search Campaigns

The dashboard provides a date range selector and a search bar to help you quickly find specific campaigns.

  • Date range selector
    Click the date range selector to select a specific time frame. The dashboard will update to show only the campaigns created during that period.
  • Search bar
    Use the search bar to find a campaign by name or ID.
  • Column filters
    Filter your campaigns by using the filter icon next to a column header. You can apply filters to narrow your results by:
    • Status: show only Running, Paused, Analysis, or Ended campaigns
    • Campaign type: filter the data for specific campaign types
    • Primary Metric: narrow down the results by specific metrics being tracked
    • Workspace Name: view campaigns belonging to a specific workspace
  • Download CSV
    Click Download CSV to export the current filtered table view as a spreadsheet for offline review or sharing.

Troubleshooting

Issue Solution
I can't find my campaign.
  • Check the Date Range Filter. Your campaign might be outside the selected time frame.
  • Clear any active Column Filters hiding the campaign you are looking for.
  • Verify that you are in the correct VWO Account using the account switcher in the top-right corner.
The data seems incorrect.
  • The data on this dashboard is a summary. For the most detailed, real-time metrics, click on the campaign to view its dedicated report.

Best Practices

To get the most out of the Campaigns Overview dashboard:

  • Use a consistent naming convention: Naming your campaigns clearly (for example, Homepage-CTA-Button-Test) makes them much easier to find and manage using the search bar.
  • Review paused campaigns regularly: Use the Status filter to periodically check paused campaigns and decide whether they should be archived, restarted, or redesigned.

FAQs

  • What is the difference between a Leading Variation and a campaign 'With Decision'?
    A Leading Variation is the variation that is currently performing the best for the primary metric, but it may not have reached statistical significance yet. A campaign With Decision means VWO has declared a conclusion, signifying that the test has officially ended and a winner (or loser) has been confirmed.
     
  • What does a hyphen (-) mean in the campaign table?
    A hyphen indicates that there is no data to display for that specific field. For example:
    • Under Leading Variation, it means no single variation is currently outperforming the others.
    • Under Paused On, it means the campaign is either running or has never been paused.
    • Under Decision, it means no final decision has been recorded for that campaign yet.
  • Is the data on this dashboard updated in real-time?
    The Campaigns Overview dashboard provides a high-level summary and is designed to monitor overall status and trends. While it is regularly updated, you should click on an individual campaign for the most detailed and up-to-the-second metrics to view its dedicated, real-time report.
     
  • Can I see performance for metrics other than the Primary Metric on this dashboard?
    No, this dashboard is designed to give you a quick overview of how your campaigns perform against their single most important goal - the Primary Metric. To analyze performance against secondary metrics, you must navigate to the detailed report for that specific campaign.

Need more help?

For further assistance or more information, contact VWO Support.

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