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This article covers the following: |
Overview
The Campaigns Overview dashboard is a central hub for managing and monitoring all test campaigns and optimization activities within your VWO account. It provides a high-level view of your campaigns' status, key metrics, and performance across all your workspaces, helping you make informed decisions quickly.
The Campaign Overview dashboard benefits various roles within a team focused on digital experience optimization. Here's how different personas can leverage its power:
- For Optimization Managers: Get a daily snapshot of all running, paused, and recently concluded tests to track overall program velocity and health.
- For Product Teams: Monitor the performance of feature rollout tests across different workspaces to ensure consistent tracking and results.
- For Marketers: Quickly identify underperforming campaigns that need attention or find concluded campaigns with winning variations ready for deployment.
Navigate the Campaigns Overview Dashboard
The Campaigns Overview dashboard consists of three main sections:
- Campaign summary
- Filter and search campaigns
- Campaign Details
View Campaign Summary
At the top of the page, three key metrics summarize your campaign landscape within the selected date range.
- Campaigns: Represents the total number of campaigns active within the selected time frame.
- With Decision: Represents the total number of completed campaigns where the variation results are determined.
- Pending Decision: Represents the number of running or paused campaigns that have not yet reached a conclusive outcome.
Filter and Search Campaigns
The dashboard provides a date range selector and a search bar to help you quickly find specific campaigns.
- Date range selector: Click the date range selector to select a specific time frame. The dashboard will update to show only the active campaigns during that period.
- Search campaigns: Use the search bar to find a campaign by name or ID.
View Campaign Details
The Campaigns Overview dashboard lists all the campaign details, with each column offering specific insights into their performance and status.
The dashboard also allows you to apply specific filters based on the campaign's data (for example, filtering out only Running campaigns from the Status column or filtering a campaign based on its type, such as A/B test or Split test).
The following table helps you understand each detail of the campaign better:
| Campaigns | Description |
| Campaigns |
Displays the unique campaign ID and name. The icon to the left of the ID indicates the campaign type (for example, A/B Test, Split URL Test).
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| Primary Metric | Shows the primary metric for which the campaign is optimized, such as Register Clicks or Form Submissions. |
| Decision | Indicates if a final decision is made for the campaign. A hyphen (-) typically means no decision is recorded yet. |
| Leading Variation | Shows the variation that is currently outperforming the others. If a campaign has a clear leader, its name (for example, Variation 1) appears here. This does not necessarily mean it has reached statistical significance. |
| Expected Improvement | Displays the percentage of improvement the leading variation has over the control for the primary metric. |
| Status | Shows the current state of the campaign. Statuses include Running (currently active) and Paused. |
| Started On | The date the campaign was first launched. |
| Paused On | The date the campaign was last paused. This column will be empty if the campaign has never been paused. |
| Workspace Name | The name and ID of the workspace to which the campaign belongs. Workspaces help organize campaigns, often by team, project, or website section. |
Troubleshooting
| Issue | Solution |
| I can't find my campaign. |
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| The data seems incorrect. |
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Best Practices
To get the most out of the Campaigns Overview dashboard:
- Use a consistent naming convention: Naming your campaigns clearly (for example, Homepage-CTA-Button-Test) makes them much easier to find and manage using the search bar.
- Review paused campaigns regularly: Use the Status filter to periodically check paused campaigns and decide whether they should be archived, restarted, or redesigned.
FAQs
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What is the difference between a Leading Variation and a campaign 'With Decision'?
A Leading Variation is the variation that is currently performing the best for the primary metric, but it may not have reached statistical significance yet. A campaign With Decision means a conclusion is declared within VWO, signifying that the test has officially ended and a winner (or loser) has been confirmed.
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What does a hyphen (-) mean in the campaign table?
A hyphen indicates that there is no data to display for that specific field. For example:- Under Leading Variation, it means no single variation is currently outperforming the others.
- Under Paused On, it means the campaign is either running or has never been paused.
- Under Decision, it means no final decision has been recorded for that campaign yet.
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Is the data on this dashboard updated in real-time?
The Campaigns Overview dashboard provides a high-level summary and is designed to monitor overall status and trends. While it is regularly updated, you should click on an individual campaign for the most detailed and up-to-the-second metrics to view its dedicated, real-time report.
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Can I see performance for metrics other than the Primary Metric on this dashboard?
No, this dashboard is designed to give you a quick overview of how your campaigns perform against their single most important goal - the Primary Metric. To analyze performance against secondary metrics, you must navigate to the detailed report for that specific campaign.
Need more help?
For further assistance or more information, contact VWO Support.