Integrating VWO With RudderStack (Via VWO)

Overview

RudderStack is a customer data platform that helps track visitor behavior and route data to analytics, marketing, and other tools in real-time. Integrating VWO with RudderStack allows you to push visitor data from VWO for further analysis. For example, you can automatically send data from your A/B tests in VWO to RudderStack, which can then route it to your data warehouse or marketing tools for deeper analysis and campaign optimization.

The process of integrating RudderStack with VWO includes these two options:

• Enable Sending VWO Campaign Data to RudderStack – This allows you to send VWO Test and Personalize campaign data to RudderStack.
• Enable Sending VWO Insights Data to RudderStack – This allows you to send VWO Surveys campaign data to RudderStack.

Enabling the RudderStack Integration for Your VWO Account

To enable the VWO-RudderStack integration on your VWO account, follow this:

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to Configurations > Integrations. 
3. Click on the RudderStack integration and enable it. Once enabled, the RudderStack screen within the VWO’s Integration section looks like this:
   
4. You will be auto-navigated to the Config tab, where you will have to configure the data to be sent to RudderStack via the following options.

Enable Sending VWO Campaign Data to RudderStack

To export your VWO campaign data to RudderStack, select the Enable Sending VWO Campaign Data to RudderStack option and click Save to start sending your VWO Test and Personalize campaign data to RudderStack. The campaign visitor data will be shared via the campaign ID, while the variation-level visitor data will be shared via the variation ID. These data can be leveraged to track visitors in RudderStack.

After you enable the integration, you can send VWO experiment data to RudderStack at the campaign level. Furthermore, once it is enabled at the account level via the Integrations section, the RudderStack integration is enabled by default for the new VWO testing campaigns.

If you'd like to enable the RudderStack integration for your existing campaigns, select the campaign, go to Configuration > Integrations, and select RudderStack.

Specifications of VWO Experiment Data Sent to RudderStack

The data from VWO is sent to RudderStack with the following specifics:

Finding Your VWO Test Campaign ID

To find your test campaign ID in VWO, follow this:

1. Log in to your VWO account. 
2. Go to the relevant testing dashboard and select the test for which you want to view the ID.
3. Go to Review > scroll down to the Other Information section and check the Campaign ID.

Enable Sending VWO Insights Data to RudderStack

Select the Enable Sending VWO Insights Data to RudderStack option and click Save to send your VWO Surveys data to RudderStack. 

The survey data is exported to RudderStack as events, which you can use in other destinations, such as Heap and Amplitude, to analyze from various angles. For example, if you're running a product feedback survey after a new feature launch, you can analyze the responses in Amplitude to understand feature adoption. This allows you to explore insights such as which aspects of the feature users find most valuable or challenging. 

Once this option is configured, you can choose to send VWO Surveys data to RudderStack at the campaign level. By default, the RudderStack integration is enabled for the new VWO Surveys campaigns. 

If you wish to enable the RudderStack integration for your existing campaigns, perform as follows:

1. Go to Insights > Surveys.
2. Select the Surveys campaign, go to Settings > Others, and select RudderStack under Integrate with third-party products.
   

Verifying VWO Campaign Data Sent to RudderStack

After setting up the integration, you can check the transmission of your VWO data to RudderStack by accessing the RudderStack > Collect > source installed on your website. The Events tab features the list of calls that you have received from VWO, along with the other events.

In conclusion, integrating VWO with RudderStack enhances your website experimentation and analysis. This integration channels VWO campaign data—such as A/B tests, personalization campaigns, and survey results—into RudderStack, enabling unified analysis across tools for deeper insights into user behavior and campaign performance.