Integrate VWO with Adobe Experience Platform

About Adobe Experience Platform

Adobe Experience Platform (AEP) is a data and experience management platform that helps businesses deliver data-driven and personalized experiences across various customer touchpoints. It integrates data from multiple sources to create unified customer profiles. This enables companies to understand and engage their customers in a better way.

With the VWO-AEP integration, you can target specific segments of your AEP audience directly in VWO, enabling customized and relevant experiences for each user.

For example, a retail brand wants to customize its website content and optimize conversion rates by targeting specific customer segments from Adobe Experience Platform (AEP) in VWO through tailored A/B tests. By integrating AEP with VWO, the brand exports real-time customer segments, for example, New Visitors or Returning Customers to VWO. This allows VWO to run personalized A/B tests based on those segments, showing tailored content, for example, product recommendations or offers to each group. The integration optimizes the website experience, improving engagement and conversion rates by delivering the right content to the right audience.

Integrate VWO with Adobe Experience Platform

The integration process involves three steps:

1. Install the Custom Personalization with Attributes destination in AEP
2. Enable the integration in VWO
3. Configure the API

Install the Custom Personalization with Attributes destination in AEP

A destination in AEP helps determine which audience a visitor belongs to.

To install a destination in AEP:

1. Log in to your AEP account.
2. Go to AEP > Destinations > Catalog.
3. From the available destination types, select Custom Personalization With Attributes.
4. Click Add Destination.
5. Configure the destination details as follows:
   • Destination name: VWO
   • Description: Add an appropriate description for the destination.
   • Integration alias: vwo-target
   • Datastream ID: Select the data stream set up for your website.
     
     
6. Click Next.
7. [Optional] Configure Governance policy & enforcement actions. Use this option to streamline internal management. Set up governance policies and enforcement actions to categorize your destination types, such as Analytics, Ecommerce, or others listed on the platform.
8. Click Create.
9. To activate a particular audience, go to the destination, click Activate Audience, select the audience, and click Next.
   
   
10. [Optional] Configure mappings. You can skip this step as the VWO-AEP integration does not need this information.
11. Click Next > Review > Finish.

Enable the Integration in VWO

1. Log in to your VWO account.
2. From the left panel of your VWO dashboard, go to Configurations > Integrations.
3. Search and click on the Adobe Experience Platform tile.
4. Switch the toggle to enable the integration. Once enabled, the Adobe Experience Platform screen within VWO’s Integration section looks like this:
   
   Once the integration is enabled, you must configure the AEP API to enable seamless data exchange between VWO and AEP.
   

Configure the API

Configuring the API is essential for enabling seamless data exchange between VWO and AEP. This section lists the steps you must follow to generate the API credentials and configure them in VWO.

For more information, see Adobe Experience Platform API Authentication Guide.

To configure the API:

1. In Adobe Experience Platform, go to the Adobe Developer Console.
2. Open an existing project or create a new project.
3. Click + Add to Project > API.
4. Click Experience Platform > Experience Platform API.
5. Click Next and select OAuth Server-to-Server.
6. Enter a credential name and click Next.
7. Select the product profile. The credentials are set up in OAuth Server-to-Server.
   
   NOTE: Ensure you add the necessary scopes to the API keys.
8. Save the credentials.
9. In VWO, go to Integrations > Adobe Experience Platform > Config.
10. Enter the API credentials you generated in the Adobe Developer Console.

Now, your AEP segments are enabled in VWO for targeting visitors for your VWO campaigns.

Use AEP Data as a Targeting Condition in VWO Campaigns

After importing audiences from AEP into VWO, you can use them in your campaigns.

To use the AEP audience or segments as a targeting condition in VWO:

1. Log in to your VWO account.
2. In the Testing section, create a test campaign.
3. On the Pages page, enter the URL for which you want to run the test.
4. In the Audience and Traffic (Segmentation) section, click Custom Segment.
5. From the Attributes tab, select Adobe Experience Platform Audience.
6. Fetch the audience synced in VWO from your Adobe Experience Platform account from the dropdown.
   
   NOTE: After you configure the API, it may take 15 to 30 minutes for the audience list to appear in VWO. This may be due to a delay in the AEP API call, which requires time to populate the necessary information on the page.
7. Click Add another condition to add multiple conditions. You can also define the logical relationship between the conditions using And/Or operators and use brackets to organize the conditions.
   
   For more information on custom segments in VWO, see How to Define Custom Visitor Segments.
   
8. Click Save Now.

Here’s an example of how you can use this integration.

Need more help?

For further assistance or more information, contact VWO Support.