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Linking heatmaps with session recordings lets you analyze user activity visually and access relevant recordings seamlessly. With this feature, when you select specific areas on the heatmap, you can instantly retrieve session recordings of visitors who clicked or encountered friction in those areas.
This integration provides a direct way to observe user intent, patterns, and pain points. Thus, bridging the gap between user experience and data and enhancing behavioral analysis. It helps you:
- Understand why users clicked or struggled in specific areas.
- Save time by filtering recordings based on heatmap activity.
- Get an AI-generated grouped-session summary, reducing the need for manual review.
For example, a clothing retailer notices a high concentration of rage clicks on the Apply Coupon field in the frictionmap. Using the interconnectivity, they can easily filter the session recordings. From the session recordings, they discover users struggling with invalid coupon codes or searching for a discount. So, they improve the UX by offering real-time coupon validation, auto-applying discounts, or displaying a Find Coupons feature.
Additionally, you can use VWO Session Recording Copilot to generate a grouped summary of selected session recordings. The summary provides a detailed report of key actions, issues, or patterns observed in the selected recordings.
For example, an online learning platform discovers that users are struggling with course selection. Copilot analyzes a group of session recordings and identifies common friction points, such as users leaving the course page because they were struggling with the filter options. Copilot then generates a combined summary of all recordings. It includes a detailed report of key actions, issues, or patterns observed in the selected recordings. Based on the analysis, they simplify the filter interface and add a progress indicator, which leads to better user engagement and more course enrollments.
This article further explains how you can access session recordings from heatmaps/frictionmaps and get AI-generated grouped-session recording summaries.
Access session recordings from heatmaps/frictionmaps
To view session recordings tied to specific click/friction zones:
- Open the heatmap/frictionmap and locate a cluster.
- Identify areas with clicks on a heatmap or friction on a frictionmap.
- Once identified, click and hold the mouse button, then drag the cursor over the desired area to select a part of the cluster. The Session Recordings pop-up displays the 5 most recent session recordings from users who interacted with that area.
- To watch a recording, click the Play icon against it. The recording opens in a new tab.
- To view all recordings, click View all Recordings in the pop-up. The Session Recordings page opens in a new tab displaying the entire list.
Get AI-generated grouped-session recording summaries
Use VWO Session Recording Copilot to generate a combined summary of all recordings. The summary is based on the most recent 50 recordings. It includes a detailed report of key actions, issues, or patterns observed in the selected recordings.
To generate a combined summary of all recordings:
- Open the heatmap/frictionmap and locate a cluster.
- Identify areas with clicks on a heatmap or friction on a frictionmap.
- Click Summarize in the Session Recordings pop-up. The Grouped Recording Summary panel displays a combined summary of all the recordings.
You can now interact with the summary report and maximize its value by performing various actions such as downloading the summary, sharing it with collaborators, adding focus areas, viewing insight-specific recommendations, and saving them as hypotheses.
For more information on each action, see Using Session Recording Copilot > Grouped Session Analysis Report.
(Coming soon!) Access session recordings from zonal maps
Hover over specific zones in the heatmap and view the relevant session recordings.
Need more help?
For more information or further assistance, contact VWO Support.