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Describes the things that you need to consider while setting up Heatmaps in VWO.
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You must first enable the VWO heatmaps to collect data for your website before you can view heatmap reports.
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You must install the SmartCode on all the web pages for which you plan to generate the heatmap.
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By default, the Safari browser blocks third-party cookies. To load the heatmaps data correctly, go to Safari > Preferences > Privacy and disable the Prevent cross-site tracking option.
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For heatmaps created as part of a test, the maximum number of clicks that can be plotted on the heatmap report is 100k. However, there is no limit to the number of clicks plotted on standalone “Advanced” Heatmaps created.
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VWO records only the first ten clicks from a user for every page on any of their visits for generating a heatmap or clickmap report.
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Use the Navigate option to access a section of your websites that only appear after clicking on an element. This can be useful to reach pages behind logins.
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Heatmaps for testing campaigns are tracked for all visitors who become part of the campaign.
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Heatmaps in VWO collect the data only from the sampled visitors. To know more about sampling in VWO, refer to How VWO Sampling Works.
- VWO captures a hover event in heatmaps only when the visitor’s cursor remains still for at least 350 milliseconds or more. This helps ensure that hovermaps reflect intentional attention, not incidental cursor movement.
- For hovermaps, by default, the hover scope is set to show only the latest 5,000 hovers. This means the hovermap loads only the most recent 5,000 hover events to ensure faster performance. You can disable this option if you want to load and view all recorded hovers. For more information, see Control Hover Scope.
- Similarly, for heatmaps,
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For any page, the heatmap is generated for a maximum of 32767 pixels from the top. If the page is longer than this, the overlay will not extend beyond that point. If you wish to see the heatmap for the entire page, add a query param ‘?vwo_bo=1’ to the URL.
- While viewing the heatmap for a URL, if the bar at the bottom hides any content or a portion of your page, we recommend you toggle its visibility. To do this, set your focus to the page and press Command+Shift+2 (MacOS) or Control+Shift+2 (other operating systems).