Ideas in VWO

Overview

Coming up with the right testing ideas is often the hardest part of conversion optimization. VWO's Ideas feature helps solve this challenge by centralizing ideation, streamlining campaign creation, and leveraging AI to generate actionable A/B testing suggestions. It not only helps you discover what to test but also enables you to add ideas directly to VWO Hypotheses and automate campaign creation from an idea, helping you move from insight to execution faster, with less manual effort.

Using VWO Ideas, you can:

• Break out of creative blocks with AI-generated suggestions based on your website content or testing goals.
• Centralize and organize test ideas in one place for better prioritization and collaboration.
• Quickly convert ideas into hypotheses and A/B tests with minimal effort.

Access the Ideas Dashboard

To get AI-generated ideas for your goals, navigate to the Ideas page in VWO. You can do that in one of the following two ways:

• On the VWO dashboard, from the main navigation menu on the left, click Plan > Ideas.
  
• On the A/B test campaigns dashboard, in the Need optimization ideas? bubble, click Try now.
  

You are auto-navigated to the AI Generated (Early Access) tab. If your account is new or you have not generated any ideas yet, this tab may appear empty initially. For more information on how to generate ideas, see Get AI-Generated A/B Testing Ideas for Your Pages or Goals.

Once the Ideas page is populated with ideas, you will see that each idea that VWO’s AI generates is presented on a card. Click on any card to expand it and view the following details:

• Hypothesis: The underlying assumption of the proposed change.
• Actionable: The specific change to be implemented.
• Based on: The conversion optimization or psychological principle that supports the idea.
  

For each idea, you can perform the following actions:

• Star: Click the star icon to save an idea you like. You can then filter to see only your starred ideas using the Show only starred checkbox.
• Delete: Click the delete icon to remove an idea from the list.
• Feedback: Use the thumbs-up or thumbs-down icons to let us know if the idea was useful. This will help improve future suggestions.

Actions Supported on the Ideas Dashboard

From the Ideas dashboard, you can:

View and Manage All Ideas

The Ideas dashboard lets you see all your ideas in one place. You can quickly filter and sort them by source, status, or priority, and scan key details like goals and idea types at a glance. Star the ones you use often, and clean up clutter by deleting ideas you no longer need.

Generate AI-Based Ideas

You can scan a URL or use a goal-based approach to get A/B testing ideas. VWO’s AI analyzes your page content or objectives and suggests high-impact test ideas.

For more information, see Get AI-Generated A/B Testing Ideas for Your Pages or Goals.

Add Ideas to VWO Hypotheses

Convert an idea into a structured hypothesis with one click. This helps validate assumptions and prepares the idea for testing.

For more information, see Add Ideas to VWO Hypotheses.

Launch Campaigns Instantly

Use VWO’s Copilot to directly launch a test from an idea. The campaign is auto-configured based on the suggestion, saving time and reducing errors.

For more information, see Convert Ideas into Campaigns Using Copilot's One-Click Setup.

Access Additional Resources

Browse the Ideas Gallery for testing inspiration across industries and use cases. Review Case Studies linked from ideas to understand the context and impact of similar tests. Refer the Resources and Articles section for general resources and reference articles on analysis, experimentation, and conversion rate optimization.

Need more help?

For further assistance or more information, contact VWO Support.