NOTE: This feature is available under the early access program and is being rolled out in phases. Contact your account manager or the support team at support@vwo.com for details regarding early access to this feature.

Overview

You've analyzed your website's heatmap data, armed with a strategic plan to extract insights and optimize your page. But there's always another angle to consider.

For example, the high concentration of clicks on a checkout CTA might appear positive, but the drop-offs in the second fold paint a different picture.

If uncovering hidden details feels overwhelming or if you want more perspectives for improvement, seek the assistance of Copilot, the AI that can extract deeper insights from your web page’s heatmap and deliver precise and appropriate recommendations for testing.

How to Use It?

To derive the insights and recommendations from Copilot, perform the following steps:

PREREQUISITE: To use Copilot for heatmaps, the given page must have at least 10 clicks to activate Copilot.

1. While viewing the heatmap of your web page, click on Copilot. This triggers the Heatmap Screen Capture notification popup.
   
   
2. Copilot requires your permission to capture and process the heatmap data on your page. Click on the Begin Capture button to acknowledge the notification that warns about the screen capture process. 

Now, Copilot will start analyzing the page. Based on the data points present on your web page’s heatmap, this process takes about a minute.

What Does It Show?

Once the analysis is complete, Copilot displays the generated insights with actionables in the Heatmap Analysis Report popup that appears.

While analyzing your website, Copilot identifies areas for improvement and assumes a business goal based on its findings. The insights it generates are aligned with the identified business goal, ensuring targeted and actionable recommendations. If you want to change the business goal, you can enter it in the input field at the bottom of the Heatmap Analysis Report popup. The goals on which the insights are based are highlighted beneath the input field for your reference.

Each insight features a heading that summarizes its key focus, an observation identifying areas for improvement, and an actionable suggestion highlighting how to address those areas.

The insights are categorized by their impact level, with the High-impact ones appearing first, followed by Medium and Low.

Interactive Insights

Copilot empowers you with interactive insights to provide a more comprehensive understanding of your web page's visitor behavior. The insights may cite specific areas on your web page with clickable links. Clicking these links will navigate you directly to those sections of your web page, allowing you to easily understand and correlate the analysis and recommendations provided by Copilot.

Saving Insights As Hypotheses

When you come across an insight that you find very valid or intriguing and wish to test, you can simply save it as a hypothesis to experiment with later. 

Click on the Save as Hypothesis link, and the insight is saved as a hypothesis. To learn more about creating and managing hypotheses, refer to this article.

Additional Features

	Share the analysis through mail
	Click on this icon to download the heatmap report in PDF format
	Should you find something off, bring it to our notice by clicking on this icon
	Tell us what more can enhance your experience