Configure Global Settings in VWO Pulse

Overview

VWO Pulse global settings allow you to define account-level defaults that control how surveys and concept tests are delivered, presented, and localized across your organization. These settings act as a foundational configuration layer that new surveys automatically inherit. This configuration helps teams maintain consistency while reducing repetitive setup.

At a global level, you can configure settings across three key areas:

• Survey delivery and response behavior
  Control how often surveys appear to users, how repeat exposure is handled, and how many responses are collected. This includes global rules for survey frequency, repeat behavior (one-time, recurring, or until responded), and response limits to prevent over-surveying and user fatigue.
   
• Language defaults and translations
  Define the default language used for system-generated survey text and optionally preload additional languages. This helps standardize multilingual survey creation while still allowing campaign-level overrides where needed.
   
• Style and branding defaults
  Set the default visual appearance of surveys, such as layout, positioning, and branding. You can configure these settings separately for web, mobile app, and link surveys. These defaults ensure a consistent look and feel across platforms while adhering to the platform-specific design constraints.

How Global Settings Work (Inheritance)

It is important to understand the hierarchy of settings in VWO Pulse:

• Global Level: The configurations you set in Settings act as the master template. They define the default behavior for all newly created surveys. When you create a new survey or concept test after configuring these settings, it automatically inherits these global configurations. The global settings do not affect existing surveys. Existing surveys retain the settings they had when they were created.

  Note: While most global settings apply uniformly, certain delivery behaviors and limits differ by the survey platform. These differences are enforced at the campaign level and are highlighted in-line throughout this article.
• Campaign Level: When you create a new survey or concept test, it inherits the global-level settings by default. You can override these defaults for specific surveys or concept tests individually.
  
  For example, your global setting for survey position is Right. If you create a specific survey and change its position to Left, that specific survey will appear on the left, while all future surveys will default to the right.
   
• Platform rules: Enforce constraints based on where the survey is published (web, mobile app, or link).

Together, these layers ensure that survey delivery remains predictable and scalable, while still giving teams the flexibility to adapt individual campaigns when required.

Key Benefits

• Consistency
  Apply uniform defaults for survey appearance and delivery across your account.
   
• Efficiency
  Reduce setup time by preconfiguring commonly used settings.
   
• Control
  Manage survey frequency globally to prevent user fatigue across your entire audience.
   
• Flexibility
  Override defaults at the campaign level when a specific campaign requires it.

Access VWO Pulse Global Settings

Prerequisite

Modifying global settings requires Design-level access or higher.

To access Pulse global settings:

1. Log in to your VWO account.
2. From the main navigation panel on the left, go to Pulse > Settings.
3. The Settings dashboard opens, displaying categories such as Frequency and Response, Language, and Style and Branding.
   

Based on the tab you are on, you can configure the following settings.

Configure Frequency and Response Settings

This section controls how often surveys appear to your users, how they repeat, and how many responses you wish to collect. From this section, you can configure the following settings:

• Survey Frequency
• Repeat Frequency
• Response Limit

Survey Frequency

Specify the minimum number of days to wait before showing any survey to the same user again. This setting helps prevent survey fatigue by ensuring a user isn't bombarded with multiple surveys in a short period.

For example, if set to 30, a user who sees a survey today will not see another VWO Pulse survey for 30 days.

Repeat Frequency

Define how a specific survey behaves for a user who has already seen it. Available options include:

• Display only once: Shows the survey to each user only once.
• Display until user responds: Continues showing the survey until the user submits a response.
• Display until every question is answered: Shows the survey until the user answers all questions.
• Recurring survey: Repeats the survey periodically based on configured intervals.
  • Show the survey again after: Number of days to wait before re-displaying the survey for a user.
  • Maximum number of displays: Limits how many times the survey is shown.
• Loop this sequence after: Restarts the repeat cycle after a defined period (useful for recurring feedback such as NPS).

Response Limit

Response limits control how many responses a survey can collect and how quickly those responses are gathered. You can apply limits at two levels:

• Total responses
• Responses per day

Total Responses

Defines the maximum number of responses the survey can collect across all users before it ends.

You can choose one of the following:

• Maximum: Set a fixed cap on the total number of responses. Once this limit is reached, the survey automatically stops for all users.
• No Limit: Allow the survey to continue collecting responses without any overall cap.

Responses per Day

Controls how many responses the survey can collect within a single day.

You can choose one of the following:

• Maximum: Limit the number of responses that can be collected per day. Once the daily limit is reached, the survey pauses and resumes the next day.
• No Limit: Allow the survey to collect unlimited responses each day.

How total and daily response limits work together?

• If both limits are set, the survey stops when either limit is reached.
• If only one limit is set, that limit alone governs survey behavior.
• If no limits are set, the survey continues collecting responses until it is manually stopped.

Platform-Specific Behavior for Frequency and Response Limits

While the same frequency and response concepts apply across platforms, execution differs by publishing platform. The following table outlines the frequency and response limit applicability for each platform: