NOTE: If your VWO account is enabled with Data360, you will be able to use Metrics instead of Goals for tracking standard and custom events on your website. Unlike Goals, Metrics can be used across campaigns and can track multiple conversions.
Goals are user activities that you want to track on your website. A goal could be- click on buttons or links, form submits, engagement on a page, and so on. Thus, whenever a visitor performs the event you defined, VWO will record a goal conversion.
The goals in VWO enables you to compare the performance of the Control against the Variations by collecting data to measure the impact on your conversion rate or sales revenue. In VWO, you can track multiple goals in a single test campaign.
Different types of goals available in VWO:
- Track page visits on
- Track engagement
- Track form submits
- Track clicks on links
- Track clicks on element(s)
- Track revenue
- Track custom conversion
To know more about these testing goals in VWO, refer to Types of Conversion Goals in VWO Testing.