This is the final step in your test creation journey. Here, you can make some additional configurations to your VWO tests in VWO. These configurations typically include- allocating traffic percentage to the variations, integrating VWO data with third-party products such as Google Analytics, etc. Let’s have a look at each option one by one:
- Manual campaign activation: Use this option if you wish to trigger the deployed changes at a later stage based on a custom condition on the page.
NOTE: By default, campaigns get activated once a visitor lands on a URL.With Manual Campaign Activation, you need to add custom code on your website and the campaign will only get executed when the condition defined in the code snipped is met. Using the Behavior Targeting feature of VWO, you can define the custom condition in the app itself. This saves the manual effort of deploying the code manually for campaign activation.
- Add to mutually exclusive group: Use this option if you want to ensure that your visitors are not exposed to multiple tests running on the same page, you can keep the reports clean, attribute the change in conversion rate to the correct test, remove bias, and avoid overlapping visitors across tests. Here, Visitors only see one campaign out of all campaigns added in a group.
- Enable Scheduling: This option allows you to schedule your tests to run, pause, or stop at specific times. To learn how to schedule a test in VWO, refer to How to Schedule Your VWO Test.
- Campaign involves multiple domains: Select this option if your test involves multiple domains and you want to track conversions across these domains. Enabling this option allows VWO to set a cookie that tracks the variation a user has seen, goals completed, and user movement across multiple domains. To learn more about cross-domain tracking, refer to Enable Tests to Run Across Multiple Domains in VWO.
- Hide test names in visitor settings: This option lets you replace your actual test or variation information with a standard content format when visitors try to view the information using the View Page Source option in their browsers.
NOTE: You cannot enable this option for the tests that are already running, paused, or stopped.For example, if you have a test named Personalized test for Facebook users, VWO will replace it as a Test-numerical ID. If this option is enabled, website visitors cannot view your important test details, such as test name and variations name.
- Enable report segmentation: Using this option, you can generate test reports based on different visitor segments. You can filter and view the data of the collected report for various visitor segments to determine which test works for specific segments of your website visitors.
This option is enabled by default and for any campaign where you do not want to collect this information about the visitor, you can choose to disable it.
- Allocating Traffic to Your Test
Using this option, you can specify the percentage of website visitors you want to include in your test. You can either enter the traffic percentage manually or move the slider to increase or decrease traffic allocation.
If you run your test for a segment and define a traffic percentage, the visitors that qualify for the test are taken as a base and then percentage criteria are applied. So it is a percentage of qualifying visitors, not all visitors.
NOTE: If you get a lot of traffic on the page that you are testing, then you could lower the percentage, however it might take longer to get a concrete result. To know more about sample sizes, refer to Sample Size Calculator.
- Enable Heatmaps for This Campaign
Using this option, you can capture data to generate a heatmap report for your test. If you have VWO Insights, this option would be enabled for all tests, by default. To learn more about heatmaps, refer to Heatmaps in VWO.
- Integrate VWO with Third-Party Products
VWO also lets you push your test data to various external tools. You can integrate VWO with a suite of third-party products to access the VWO data on your preferred tool. To learn more about integrating VWO with third-party products, refer to Web Analytics Integrations in VWO.
- Customize traffic percentage for each variation: You can split your website traffic among the different variations you created in your test campaign. By default, the traffic is split equally amongst the variations. In case you want a variation to get less traffic than others you can change that to custom split. To maintain statistical validity we recommend that you keep the traffic the same throughout the test.
NOTE: This option is not applicable for Multivariate tests. For example, you may want to split your traffic among three different variations of a test page to find out which variation gets you maximum conversions. To learn more about how to divide traffic amongst each variation, refer to Dividing Your Website Traffic Among Variations.