");vwo_$('head').append(_vwo_sel);return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("HEAD")}}, R_6_1315_1_2_0:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var ctx=vwo_$(x),el; /*vwo_debug log("Revert","content",""); vwo_debug*/; el=vwo_$('[vwo-element-id="1745914511056"]'); el.revertContentOp().remove();})("HEAD")}}, C_6_1315_1_2_1:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x); /*vwo_debug log("visibility",".search-full > input:nth-of-type(2)"); vwo_debug*/(el=vwo_$(".search-full > input:nth-of-type(2)")).vwoCss({visibility:"hidden !important"}),el.vwoCss({transition:"none !important"}),(el=vwo_$("#js-header-form")).vwoCss({visibility:"hidden !important"});})("#js-header-form")}}, R_6_1315_1_2_1:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var el,ctx=vwo_$(x); /*vwo_debug log("Revert","visibility","#js-header-form"); vwo_debug*/(el=vwo_$("#js-header-form")).vwoRevertCss(),(el=vwo_$(".search-full > input:nth-of-type(2)")).vwoRevertCss(),el.vwoRevertCss();})("#js-header-form")}}, C_6_1315_1_2_2:{ fn:function(log,nonce=''){return (function(x) {})("#intercom-container, .intercom-lightweight-app")}}, R_6_1315_1_2_2:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; })("#intercom-container, .intercom-lightweight-app")}}, C_6_1315_1_3_0:{ fn:function(log,nonce=''){return (function(x) {;var _vwo_sel=vwo_$("");vwo_$('head').append(_vwo_sel);return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("HEAD")}}, R_6_1315_1_3_0:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var ctx=vwo_$(x),el; /*vwo_debug log("Revert","content",""); vwo_debug*/; el=vwo_$('[vwo-element-id="1745914511061"]'); el.revertContentOp().remove();})("HEAD")}}, C_6_1315_1_3_1:{ fn:function(log,nonce=''){return (function(x) { try{ var _vwo_sel = vwo_$("`); !vwo_$("head").find('#1745914511066').length && vwo_$('head').append(_vwo_sel);}catch(e) {VWO._.vAEH(e);} try{}catch(e) {VWO._.vAEH(e);} try{document.querySelector(".feedback-btn").addEventListener("click",(function(){window.VWO=window.VWO||[],VWO.event=VWO.event||function(){VWO.push(["event"].concat([].slice.call(arguments)))},VWO.event("alfredNotHelpfullClick",{notHelpful:!0,details:"HelpfulNotHelful button clicked."})}));}catch(e) {VWO._.vAEH(e);} return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("head")}}, C_6_1315_1_3_2:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x); /*vwo_debug log("visibility","#js-header-form"); vwo_debug*/(el=ctx).vwoCss({visibility:"hidden !important"});})("#js-header-form")}}, R_6_1315_1_3_2:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var el,ctx=vwo_$(x); /*vwo_debug log("Revert","visibility","#js-header-form"); vwo_debug*/(el=ctx).vwoRevertCss();})("#js-header-form")}}, C_6_1315_1_3_3:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x); /*vwo_debug log("editElement",".user-input-container > textarea:nth-of-type(1)"); vwo_debug*/(el=ctx).vwoAttr({placeholder:"save time, ask VWO AI ✨"}),(el=ctx).vwoAttr({placeholder:"save time → ask VWO AI✨"}),(el=ctx).vwoAttr({placeholder:"save time → ask VWO AI⚡"});})(".user-input-container > textarea:nth-of-type(1)")}}, R_6_1315_1_3_3:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var el,ctx=vwo_$(x); /*vwo_debug log("Revert","editElement",".user-input-container > textarea:nth-of-type(1)"); 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commonWrapper({valuesGetter:function(){return {"ga4s":0}},valuesSetter:function(data){var singleCall=data["ga4s"]||0;if(singleCall){window.sessionStorage.setItem("vwo-ga4-singlecall",true)}var ga4_device_id="";if(typeof window.VWO._.cookies!=="undefined"){ga4_device_id=window.VWO._.cookies.get("_ga")||""}if(ga4_device_id){window.vwo_ga4_uuid=ga4_device_id.split(".").slice(-2).join(".")}},verifyData:function(data){if(typeof window.VWO._.cookies!=="undefined"){return window.VWO._.cookies.get("_ga")||""}else{return false}}})(); var pushBasedCommonWrapper=function(argument){var firedCamp={};if(!argument){argument={integrationName:"",getExperimentList:function(){},accountSettings:function(){},pushData:function(){}}}return function(){window.VWO=window.VWO||[];const getVisitorUuid=function(){if(window._vwo_acc_id>=1037725){return window.VWO&&window.VWO.get("visitor.id")}else{return window.VWO._&&window.VWO._.cookies&&window.VWO._.cookies.get("_vwo_uuid")}};var sendDebugLogsOld=function(expId,variationId,errorType,user_type,data){try{var errorPayload={f:argument["integrationName"]||"",a:window._vwo_acc_id,url:window.location.href,exp:expId,v:variationId,vwo_uuid:getVisitorUuid(),user_type:user_type};if(errorType=="initIntegrationCallback"){errorPayload["log_type"]="initIntegrationCallback";errorPayload["data"]=JSON.stringify(data||"")}else if(errorType=="timeout"){errorPayload["timeout"]=true}if(window.VWO._.customError){window.VWO._.customError({msg:"integration debug",url:window.location.href,lineno:"",colno:"",source:JSON.stringify(errorPayload)})}}catch(e){window.VWO._.customError&&window.VWO._.customError({msg:"integration debug failed",url:"",lineno:"",colno:"",source:""})}};var sendDebugLogs=function(expId,variationId,errorType,user_type){var eventName="vwo_debugLogs";var eventPayload={};try{eventPayload={intName:argument["integrationName"]||"",varId:variationId,expId:expId,type:errorType,vwo_uuid:getVisitorUuid(),user_type:user_type};if(window.VWO._.event){window.VWO._.event(eventName,eventPayload,{enableLogs:1})}}catch(e){eventPayload={msg:"integration event log failed",url:window.location.href};window.VWO._.event&&window.VWO._.event(eventName,eventPayload)}};const callbackFn=function(data){if(!data)return;var expId=data[1],variationId=data[2],repeated=data[0],singleCall=0,debug=0;var experimentList=argument.getExperimentList();var integrationName=argument["integrationName"]||"vwo";if(typeof argument.accountSettings==="function"){var accountSettings=argument.accountSettings();if(accountSettings){singleCall=accountSettings["singleCall"];debug=accountSettings["debug"]}}if(debug){sendDebugLogs(expId,variationId,"intCallTriggered",repeated)}if(singleCall&&(repeated==="vS"||repeated==="vSS")||firedCamp[expId]){return}window.expList=window.expList||{};var expList=window.expList[integrationName]=window.expList[integrationName]||[];if(expId&&variationId&&["VISUAL_AB","VISUAL","SPLIT_URL"].indexOf(_vwo_exp[expId].type)>-1){if(experimentList.indexOf(+expId)!==-1){firedCamp[expId]=variationId;var visitorUuid=getVisitorUuid();var pollInterval=100;var currentTime=0;var timeout=6e4;var user_type=_vwo_exp[expId].exec?"vwo-retry":"vwo-new";var interval=setInterval((function(){if(expList.indexOf(expId)!==-1){clearInterval(interval);return}currentTime=currentTime||performance.now();var toClearInterval=argument.pushData(expId,variationId,visitorUuid);if(debug&&toClearInterval){sendDebugLogsOld(expId,variationId,"",user_type);sendDebugLogs(expId,variationId,"intDataPushed",user_type)}var isTimeout=performance.now()-currentTime>=timeout;if(isTimeout&&debug){sendDebugLogsOld(expId,variationId,"timeout",user_type);sendDebugLogs(expId,variationId,"intTimeout",user_type)}if(toClearInterval||isTimeout){clearInterval(interval)}if(toClearInterval){window.expList[integrationName].push(expId)}}),pollInterval||100)}}};window.VWO.push(["onVariationApplied",callbackFn]);window.VWO.push(["onVariationShownSent",callbackFn])}}; var validationUtils={exists:function(path){try{const parts=path.split(".");let current=window;for(const part of parts){if(current[part]===undefined){return false}current=current[part]}return true}catch(e){return false}},safeExecute:function(path,args=[]){try{const parts=path.split(".");let current=window;for(const part of parts){if(current[part]===undefined){return false}current=current[part]}if(typeof current!=="function"){return false}return current(...args)}catch(e){return false}},validateAll:function(paths){return paths.every(path=>this.exists(path))}}; var surveyDataCommonWrapper=function(argument){if(!argument){argument={getCampaignList:function(){return[]},surveyStatusChange:function(){},answerSubmitted:function(){}}}return function(){window.VWO=window.VWO||[];function getValuesFromAnswers(answers){var values=[];for(var i=0;i=timeout;if(toClearInterval||isTimeout){clearInterval(interval)}}),pollInterval)}}window.VWO.push(["onSurveyShown",function(data){commonSurveyCallback(data,argument.surveyStatusChange,"surveyShown")}]);window.VWO.push(["onSurveyCompleted",function(data){commonSurveyCallback(data,argument.surveyStatusChange,"surveyCompleted")}]);window.VWO.push(["onSurveyAnswerSubmitted",function(data){commonSurveyCallback(data,argument.answerSubmitted,"surveySubmitted")}])}}; (function(){var VWOOmniTemp={};window.VWOOmni=window.VWOOmni||{};for(var key in VWOOmniTemp)Object.prototype.hasOwnProperty.call(VWOOmniTemp,key)&&(window.VWOOmni[key]=VWOOmniTemp[key]);window._vwoIntegrationsLoaded=1;pushBasedCommonWrapper({integrationName:"GA4",getExperimentList:function(){return [1300,1426,1590,1716,1670]},accountSettings:function(){var accountIntegrationSettings={"singleCall":0,"debug":0,"manualSetup":true,"setupVia":"gtm","dataVariable":"dataLayer","debugType":"ga4"};if(accountIntegrationSettings["debugType"]=="ga4"&&accountIntegrationSettings["debug"]){accountIntegrationSettings["debug"]=1}else{accountIntegrationSettings["debug"]=0}return accountIntegrationSettings},pushData:function(expId,variationId){var accountIntegrationSettings={"singleCall":0,"debug":0,"manualSetup":true,"setupVia":"gtm","dataVariable":"dataLayer","debugType":"ga4"};var ga4Setup=accountIntegrationSettings["setupVia"]||"gtag";if(ga4Setup==="gtag"){validationUtils.safeExecute("gtag",["event","VWO",{vwo_campaign_name:window._vwo_exp[expId].name+":"+expId,vwo_variation_name:window._vwo_exp[expId].comb_n[variationId]+":"+variationId}]);validationUtils.safeExecute("gtag",["event","experience_impression",{exp_variant_string:"VWO-"+expId+"-"+variationId}]);return true}return false}})();pushBasedCommonWrapper({integrationName:"GA4-GTM",getExperimentList:function(){return [1300,1426,1590,1716,1670]},accountSettings:function(){var accountIntegrationSettings={"singleCall":0,"debug":0,"manualSetup":true,"setupVia":"gtm","dataVariable":"dataLayer","debugType":"ga4"};if(accountIntegrationSettings["debugType"]=="gtm"&&accountIntegrationSettings["debug"]){accountIntegrationSettings["debug"]=1}else{accountIntegrationSettings["debug"]=0}return accountIntegrationSettings},pushData:function(expId,variationId){var accountIntegrationSettings={"singleCall":0,"debug":0,"manualSetup":true,"setupVia":"gtm","dataVariable":"dataLayer","debugType":"ga4"};var ga4Setup=accountIntegrationSettings["setupVia"]||"gtm";var dataVariable=accountIntegrationSettings["dataVariable"]||"dataLayer";if(ga4Setup==="gtm"&&validationUtils.exists(dataVariable)&&Array.isArray(window[dataVariable])){window[dataVariable].push({event:"vwo-data-push-ga4",vwo_exp_variant_string:"VWO-"+expId+"-"+variationId});return true}return false}})(); pushBasedCommonWrapper({integrationName:"mixpanel",getExperimentList:function(){return [1590,1716,1670]},accountSettings:function(){return {"enableSendingInsightsData":false,"enableSendingData":true,"enableTargetingCohorts":true}},pushData:function(expId,variationId,visitorUuid){var _vis_data={mixpanel:{}};if(window.mixpanel&&window.mixpanel.track){if(!window.uuidSet){window.mixpanel.people.set({$vwo_user_id:visitorUuid||""});window.uuidSet=true}var vwo_account_id=window._vwo_acc_id;if(vwo_account_id!=565905){_vis_data["mixpanel"]["VWO-Test-ID-"+expId]=window._vwo_exp[expId].comb_n[variationId];_vis_data["mixpanel"]["experiments"]=_vis_data["mixpanel"]["experiments"]||[];_vis_data["mixpanel"]["experiments"].push({eN:window._vwo_exp[expId].name,vN:window._vwo_exp[expId].comb_n[variationId]});window.mixpanel.track("VWO",_vis_data["mixpanel"])}window.mixpanel.track("$experiment_started",{"Experiment name":window._vwo_exp[expId].name,"Variant name":window._vwo_exp[expId].comb_n[variationId]});_vis_data["mixpanel"]={};return true}return false}})(); ;})();(function(){window.VWO=window.VWO||[];var pollInterval=100;var _vis_data={};var intervalObj={};var analyticsTimerObj={};var experimentListObj={};window.VWO.push(["onVariationApplied",function(data){if(!data){return}var expId=data[1],variationId=data[2];if(expId&&variationId&&["VISUAL_AB","VISUAL","SPLIT_URL"].indexOf(window._vwo_exp[expId].type)>-1){}}])})();; ;var vD=VWO.data||{};VWO.data={content:{"fns":{"list":{"args":{"1":{"66eadaa19204c":"1726667426"}},"vn":1}}},as:"r4.visualwebsiteoptimizer.com",dacdnUrl:"https://dev.visualwebsiteoptimizer.com",accountJSInfo:{"url":{},"ts":1746610822,"rp":3710,"noSS":false,"pc":{"t":100,"a":100},"pvn":0,"gC":[{"id":2,"t":1,"c":[850,851,852],"et":1},{"id":3,"t":1,"c":[779],"et":1},{"id":4,"t":1,"c":[830,825],"et":1},{"id":5,"t":1,"c":[862],"et":1},{"id":6,"t":1,"c":[891,906],"et":1},{"id":7,"t":1,"c":[904,907],"et":1},{"id":8,"t":1,"c":[943,954],"et":1},{"id":9,"t":1,"c":[956,944],"et":1},{"id":10,"t":1,"c":[982,1175],"et":1},{"id":12,"t":1,"c":[1272,1271,1274,1270],"et":1}],"mrp":100,"frn":{"dc":{"bl":"#content > div.Fz\$\\$font-size-18\$.C\$\\$color-black-light-3\$.Lts\$0\$.Mt\$-80px\$ > section.Px\$50px\$--md.Bxz\$bb\$ > div > div > div:nth-child(4) > div"}}}};for(var k in vD){VWO.data[k]=vD[k]};(function(){ try {window._vwoCc = { sGifDelay: 10 }} catch(e){ } })();var gcpfb=function(a,loadFunc,status,err,success){function vwoErr() {_vwo_err({message:"Google_Cdn failing for " + a + ". Trying Fallback..",code:"cloudcdnerr",status:status});} if(a.indexOf("/cdn/")!==-1){loadFunc(a.replace("cdn/",""),err,success); vwoErr(); return true;} else if(a.indexOf("/dcdn/")!==-1&&a.indexOf("evad.js") !== -1){loadFunc(a.replace("dcdn/",""),err,success); vwoErr(); return true;}};window.VWO=window.VWO || [];window.VWO._= window.VWO._ || {};window.VWO._.gcpfb=gcpfb;;var d={cookie:document.cookie,URL:document.URL,referrer:document.referrer};var w={VWO:{_:{}},location:{href:window.location.href,search:window.location.search},_vwoCc:window._vwoCc};window._vis_apm_lib = 'apmLib-6714f451f163c90fca5f6e957275187fbr.js';window._vwo_cdn="https://dev.visualwebsiteoptimizer.com/cdn/";window._vwo_apm_debug_cdn="https://dev.visualwebsiteoptimizer.com/cdn/";window.VWO._.useCdn=true;window.vwo_eT="br";window._VWO=window._VWO||{};window._VWO.fSeg=["1499"];window._VWO.dcdnUrl="/dcdn/settings.js";window.VWO.sTs=1746608269;window._VWO._vis_nc_lib=window._vwo_cdn+"edrv/nc-54cfde37c5a3743bc2f6e91bb1c31abfbr.js";var loadWorker=function(url){_vwo_code.load(url, { dSC: true, onloadCb: function(xhr,a){window._vwo_wt_l=true;if(xhr.status===200 ||xhr.status===304){var code="var window="+JSON.stringify(w)+",document="+JSON.stringify(d)+";window.document=document;"+xhr.responseText;var blob=new Blob([code||"throw new Error('code not found!');"],{type:"application/javascript"}),url=URL.createObjectURL(blob);window.mainThread={webWorker:new Worker(url)};window.vwoChannelFW=new MessageChannel();window.vwoChannelToW=new MessageChannel();window.mainThread.webWorker.postMessage({vwoChannelToW:vwoChannelToW.port1,vwoChannelFW:vwoChannelFW.port2},[vwoChannelToW.port1, vwoChannelFW.port2]);if(!window._vwo_mt_f)return window._vwo_wt_f=true;_vwo_code.addScript({text:window._vwo_mt_f});delete window._vwo_mt_f}else{if(gcpfb(a,loadWorker,xhr.status)){return;}_vwo_code.finish("&e=loading_failure:"+a)}}, onerrorCb: function(a){if(gcpfb(a,loadWorker)){return;}window._vwo_wt_l=true;_vwo_code.finish("&e=loading_failure:"+a);}})};loadWorker("https://dev.visualwebsiteoptimizer.com/cdn/edrv/worker-aa7ffe63a93031e335ac2a7c312d4377br.js");;var _vis_opt_file;var _vis_opt_lib;if(window.VWO._.allSettings.dataStore.previewExtraSettings!=undefined&&window.VWO._.allSettings.dataStore.previewExtraSettings.isSurveyPreviewMode){var surveyHash=window.VWO._.allSettings.dataStore.plugins.LIBINFO.SURVEY_DEBUG_EVENTS.HASH;var param1="evad.js?va=";var param2="&d=debugger_new";var param3="&sp=1&a=6&sh="+surveyHash;_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?param1+"vanj"+param2:param1+"va_gq"+param2:param1+"edrv/va_gq-df0ecc1bb02a7e73cd2e2a895835ec5cbr.js"+param2;_vis_opt_file=_vis_opt_file+param3;_vis_opt_lib="https://dev.visualwebsiteoptimizer.com/dcdn/"+_vis_opt_file}else if(window.VWO._.allSettings.dataStore.mode!=undefined&&window.VWO._.allSettings.dataStore.mode=="PREVIEW"){ var path1 = 'edrv/pd_'; var path2 = window.VWO._.allSettings.dataStore.plugins.LIBINFO.EVAD.HASH + ".js"; ;_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?path1+"vanj"+path2:path1+"va_gq"+path2:path1+"edrv/va_gq-df0ecc1bb02a7e73cd2e2a895835ec5cbr.js"+path2;_vis_opt_lib="https://dev.visualwebsiteoptimizer.com/cdn/"+_vis_opt_file}else{_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?"edrv/vanj-e70040e7d2d675ff50eeed490c144b1dbr.js":"edrv/va_gq-df0ecc1bb02a7e73cd2e2a895835ec5cbr.js":"edrv/va_gq-df0ecc1bb02a7e73cd2e2a895835ec5cbr.js"}window._vwo_library_timer=setTimeout((function(){vwoCode.removeLoaderAndOverlay&&vwoCode.removeLoaderAndOverlay();vwoCode.finish()}),vwoCode.library_tolerance&&typeof vwoCode.library_tolerance()!=="undefined"?vwoCode.library_tolerance():2500),_vis_opt_lib=typeof _vis_opt_lib=="undefined"?window._vwo_cdn+_vis_opt_file:_vis_opt_lib;var loadLib=function(url){_vwo_code.load(url, { dSC: true, onloadCb:function(xhr,a){window._vwo_mt_l=true;if(xhr.status===200 || xhr.status===304){if(!window._vwo_wt_f)return window._vwo_mt_f=xhr.responseText;_vwo_code.addScript({text:xhr.responseText});delete window._vwo_wt_f;}else{if(gcpfb(a,loadLib,xhr.status)){return;}_vwo_code.finish("&e=loading_failure:"+a);}}, onerrorCb: function(a){if(gcpfb(a,loadLib)){return;}window._vwo_mt_l=true;_vwo_code.finish("&e=loading_failure:"+a);}})};loadLib(_vis_opt_lib);VWO.load_co=function(u,opts){return window._vwo_code.load(u,opts);};;;}}catch(e){_vwo_code.finish();_vwo_code.removeLoaderAndOverlay&&_vwo_code.removeLoaderAndOverlay();_vwo_err(e);window.VWO.caE=1}})();

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Things to Consider While Working with Hypothesis in VWO

Vaibhav Singh

Updated
4 years ago

close this to read article

Things that you must consider before you create a Hypothesis in VWO:

A hypothesis must be testable, be falsifiable, and make (hopefully useful) predictions.
When setting up a campaign in VWO, choosing a hypothesis is optional. However, we strongly recommend you build your campaign on a relevant hypothesis as it helps track whether or not your assumption about the problem was correct.
A hypothesis can be created using the hypothesis dashboard, observation dashboard, and test dashboard.
If you have multiple hypotheses, you must prioritize them to specify the sequence in which they should be tested. To know how to prioritize your hypothesis, refer to Prioritizing Hypothesis in VWO.
To learn how to log observations, refer to Adding Observations to Different VWO Insights Tools.
You can also refer to the VWO Ideafactory to explore testing ideas and implementing strategies from across the industry.

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