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In this article, you’ll learn the following: |
By default, VWO presents the data from the time the campaign started. However, you can keep it specific to a certain date and segment of visitors. Additionally, you can apply visitor dimension to tune your focus to those areas which demand your attention.
Set the Date Range
It’s pretty straightforward. Just click on the date filter, set the date range for which you want to view the report, and click Filter. To see the historical data for recent times, you can also use the quick filters - Today, Yesterday, Last 7 days, and Last 30 days.
Specify the Visitor Segment
Read the behavior of different cohorts toward your variations by creating different combinations of segmentation criteria to gain their insight by clicking All Visitors. Doing so displays the following sections:
- Standard Segments - Features predefined segment templates that feature system attributes you can apply by selecting the appropriate one.
- My Segments - Features the custom segments you created in the Custom Segments section and saved. In the case of a Data360 account, you can also see the segments you have created in Data360 > Segments.
- Custom Segment - Allows you to create custom segments using system attributes along with custom attributes (for Data360 accounts).
To know how to apply these post-segmentation options, refer to this article.
Specify Visitor Dimensions
Visitor Dimensions are those standard visitor attributes with which you can classify your campaign report. These become the first column of your report. These include the country they came from, the device and the browser they used, and similar data points. To filter the report by visitor dimensions, click Visitor Dimensions and select the visitor dimension you want to apply. To know more about creating and applying Visitor Dimensions, refer to Breakdown Test Reports by Visitor Dimensions in VWO.
NOTE: You can add up to two visitor dimensions to your report.
Choose the Metric
Reports are presented for individual metrics. By default, you get to see the report for the primary metric. It’s simply significant because it’s the one based on which the campaign decisions are made. To view the report for other metrics, click the corresponding from the left.