Many customers use VWO to manage multiple domains and prefer to keep each website under a different subaccount. By default, the visitors for both Insights and Testing are consumed by the main account and all sub-accounts. In this approach:
- The Insights quota allocations help you budget visitors that should be tracked per month for different websites
- The Test quota allocations help you add limits to how much quota can be consumed by an account
NOTE: Visitor Allocation feature is an Enterprise only feature. It is
made available on-demand, based on your business use case. To get this
enabled for your VWO account, get in touch with our support team at
On the SETTINGS > ACCOUNTS > VISITOR ALLOCATION page, you can allocate visitors for every sub-account according to the traffic volume and requirements. The account administrator for the main account can create sub-accounts and define visitor traffic allocation for each subaccount. If you allocate visitors for your VWO Insights account, the sampling rate will be dynamically adjusted based on the number of visitors you allocate for an account.
The page displays both Testing and Insights visitors allocated to the main account and the allocated usage for sub-accounts if any. The allocation usage is categorized into three main sections:
- Allocated Usage: displays the allocated visitor count and actual usage for each sub-account defined for the account. If no sub-accounts are defined, there is no allocation and all accounts remain in the unallocated pool.
- Unallocated usage: displays the total visitor traffic that is remaining under the main account which has not been allocated for any subaccounts. If you have not allocated visitors to any account, all the accounts will be listed under unallocated usage.
- Disabled accounts: displays the accounts that have been disabled. The number of visitors consumed by the account prior to their disabling is displayed for each account.
1. Use the Visitor Allocation option only when it is necessary for your
2. Do not change the allocation for VWO Insights quota multiple times, as
it may skew your reports.
- Login to your VWO account.
- Go to SETTINGS > ACCOUNTS > VISITOR ALLOCATION.
- To allocate visitors for sub-accounts or update existing allocation, click Edit Allocation.
- Click Allocate Visitors for each sub-account you wish to allocate visitors to.
- Use the slider, or enter the traffic percentage or count that you want to allocate for the specific sub-account. For example, if your account has a total of 1,000 visitors, a 20% allocation to a sub-account would mean that 200 visitors are allocated to the subaccount.
- To remove allocation from a sub-account, click Remove Allocation. If the removed sub-account has already consumed any visitor traffic, the corresponding allocation and usage are displayed.
- To make the changes, click Save.