What Are Saved Segments in VWO?

To avoid the repetition of tasks, VWO allows you to create and save the custom segments that you can apply to other features in VWO. You can apply segmentation in two different ways, but one cannot substitute for another.

1. Targeting: You can create a custom segment to target a specific audience and then save that segment for later use.
2. Report Segmentation: You can filter your reports by saving a set of custom segments. Report segmentation allows you to analyze the behaviors and patterns of different visitor groups on your website.

Targeting

Click the Save Segment option after creating a custom segment for your target audience. You can access saved segments in VWO under the My Segments tab.

To create and save segments:

1. Select the targeting option.
2. Under the Custom tab, create the segment by adding conditions for the visitor segment you want to target.
3. Click Save Segment.

You can apply the same segment for any test you want to create in VWO. However, if the segment condition does not apply to a feature you are testing, the segment is disabled.

Reports Segmentation

After you have completed running the test, access the Reports section to view the data collected. You can create visitor segments for whom you want to view data. On applying the segment conditions, VWO filters the reports to display only the corresponding data.

To create and save segments in the Reports section:

1. Select the segmentation option for the test.
2. Under the Custom tab, create the segment by adding conditions for the visitor segment you want to target.
3. To store the target segment for later use, click Save Segment.
4. Click Save in the Save Segment as pop-up.

Managing your Saved Segments in VWO

Once you have saved a custom segment in your VWO account, you have the option to edit, clone, and delete them based on your requirements. Let's have a look at how each option works.

• Editing a Saved Segment
  The Edit option enables you to modify the name and the targeting conditions of your saved segment. To edit a saved segment, click on the ellipses icon (⋮) corresponding to the one you want to modify and choose the Edit option.
  You can now make the desired changes and save them once done.
• Cloning a Saved SegmentIf you wish to duplicate any of your existing saved segments, clone it. With this option, you can create a new segment by making changes to an existing saved segment. 
  To clone a saved segment, click on the ellipses icon (⋮) corresponding to the one you want to clone and choose the Clone option.
• Deleting a Saved Segment
  If you wish to delete a saved segment that you no longer require, use the Delete option. To delete a saved segment, click on the ellipses icon (⋮) corresponding to the one you want to delete and choose the Delete option.