Integrating Tealium’s real-time marketing solution with VWO’s optimization platform enables you to create a unified agile marketing experience for your business. The end-to-end process of integrating Tealium with VWO is a three-step process.
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Adding the VWO tag
Adding the VWO Tag
The first step in integrating VWO with Tealium is to add the VWO tag in Tealium.
Procedure
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Log in to your Tealium account.
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From the Tealium dashboard, go to the Tags tab.
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To add a tag, click +Add Tag present on the bottom right of the page.
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In the Tag Marketplace UI, search Visual Website Optimizer (Async) from the available tags and add it using the +Add option.
Configuring the Tag
Once you have added the VWO tag in Tealium, the next step is configuring the tag settings.
Procedure
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Go to Tags Settings > Tag Configuration.
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Enter your VWO account ID in the Account field under the Vendor Configuration section.
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Scroll down to the Advanced Settings section and set Wait Flag to No.
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Likewise, set the Synchronous Load to Yes.
A warning prompt appears.
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To proceed with the integration, click Continue.
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Once you are done configuring the tag, click Save/Publish to finalize the changes.
Adding Tealium Code
The last step in VWO-Tealium integration is adding the Tealium code to your webpages.
Procedure
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To retrieve the Tealium synchronous code, click on your account dropdown present on the top right of the page and choose the option Code Center.
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On the Code Center page, select the environment as Prod.
- Select the Javascript Type as Synchronous.
NOTE: If you are already using the asynchronous code in Tealium, please make sure to change it to synchronous code. -
Copy the Tealium code present in the Tealium Script tab under the Code Snippet section and add it to your web pages.
Your VWO account is now integrated with Tealium.