Create, Sign In, and Manage Access to Your VWO Account – VWO

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This article covers the following:

Overview
- Create Your VWO Account
  - Get Started and Verify Your Account
    - Choose How to Get Started
    - Verify Your Account
- Manage Existing Account Access Issues During Sign-Up
Sign In to VWO
Reset Your Password
Troubleshooting
FAQs

Overview

The sign-up and login process in VWO supports multiple methods for account creation and access. Whether you are starting a free trial for the first time or returning as an existing user, VWO provides multiple entry points and authentication options to help you get started or continue using the platform.

Depending on where you are in your VWO journey, use the appropriate option below to get started quickly:

New to VWO?
Sign up for a free trial to create your account and start exploring the platform.
Already have an account?
Sign in using your existing credentials or preferred authentication method.
Part of an organization using Single Sign-on (SSO)?
Log in using the SSO option to log in through your organization’s identity provider.
Prefer using your Google account?
Log in to VWO using the Google sign-in option with your Google credentials.
Want a passwordless login experience?
Log in using passkeys to securely access your account without entering a password.
Signed up earlier, but haven’t set a password yet?
Use the Forgot Password option to set your password and access your account.

The following sections provide step-by-step instructions for each of these sign-up and login methods.

Create Your VWO Account

You can create a VWO account by signing up for a free trial, which gives you full access to the platform. You can sign up for VWO from the official website or the login page.

Go to https://vwo.com/ and click Explore for Free.
Or, navigate to app.vwo.com and click Start a free trial at the bottom of the sign-in panel.

Enter your details in the sign-up form and click Create Account to complete the process.

Note:

VWO restricts sign-ups from public domains, such as gmail.com, to ensure accounts are associated with professional organizations. If you use a restricted domain, an error message appears, and you will not be able to proceed.
Verify if the I agree to VWO’s Privacy Policy & Terms checkbox is selected. It should be selected by default. If you clear the checkbox, you will not be able to proceed with the account creation.

Once the account is created, whether you sign up from the VWO website or the application login page, you are presented with an option to schedule a demo call. You can choose a time slot or click Skip & continue to app to proceed directly to your new account.

While VWO sets up your account, it also sends an email to the registered email address you used to sign up. The email contains a link to verify the account.

Get Started and Verify Your Account

After creating your VWO account, you are automatically logged in and guided through the initial onboarding experience.

Important: New accounts are created without a password. If you log out before verifying your email address or setting a password, you will not be able to sign in again using the standard email and password method. To regain access, reset your password and log back in.

Before accessing the account dashboard, you can choose how to begin: either explore a demo environment or continue your account setup.

Choose How to Get Started

On your first login, VWO presents a welcome screen with two options:

Explore VWO Playground
Click Explore to access a demo environment preloaded with sample data. This allows you to try out features and understand the platform without configuring your website. You can explore the Playground first and complete your setup later.
Continue Account Setup
Click Continue Setup to begin configuring your VWO account for your website and use cases. If you choose this option, the next step is to verify your account to proceed with setup.

Verify Your Account

To complete your account verification and ensure continued access, verify your email address by following these steps:

Check your inbox for an email from Team VWO with the subject Welcome to VWO, Build Winning Experiences - Verify to Start Your Optimization Journey.
Click Verify Account. This link expires after 2 hours. If the link has expired, request a new verification email, by clicking Verify Account on your account dashboard.
After you click Verify Account in the email, you are automatically logged in to your VWO account. You also receive a confirmation email from the VWO team indicating that your email address has been successfully verified. In addition, a confirmation message is displayed within your account to notify you that the verification is complete.

Note: If you had previously logged out or your session had timed out, and your account is not yet verified and a password has not been set, this link acts as a one-time login bypass to grant you immediate access.

In some cases, you may encounter issues during sign-up due to the existing state of your account. The following table explains how you can troubleshoot such issues.

Issue	Possible Cause	Recommended Solution
Email is already registered.	If your email address is already associated with a VWO account, you will not be able to create a new account using the same email.	Sign in using your existing credentials or use the Forgot Password option to regain access.
Invited to an existing account.	If you have been invited to join an organization’s VWO account, you will receive an email invitation.	Accept the invitation and follow the setup instructions. Depending on your organization’s configuration, you may need to use SSO or set a password to access the account.

Note: If you are unsure which sign-in method applies to your existing account, try resetting your password or contacting your account administrator.

If you are a returning user, you can access your account using several authentication methods. The following methods are available to you depending on how your account was created and how it is configured within your organization.

Sign In with Email and Password

This option is available for all users who have set a password for their account. To sign in using this method:

Go to app.vwo.com.
Enter your Email address and Password.
[Optional] Select Remember me to extend your session duration.
1. VWO sessions are time-bound to ensure account security. By default, your session expires after 2 hours of inactivity. When your session expires, you are automatically logged out and must sign in again to continue using the platform.
2. Selecting Remember me during sign-in extends the session duration to up to 14 days on the same browser and device.
  
  Note: The Remember me selection applies only to the browser and device where it was selected. For security reasons, avoid using this option on shared or public devices.
Click Sign In.

Upon successful authentication, you are logged in and taken to your VWO account dashboard.

This option is available if your account uses a Google Workspace email.

Click Sign in with Google.
Select your registered account from the Google account picker.
1. If you are already signed in to your Google account on the device, you are automatically signed in to VWO.
2. If not, enter your Google account credentials and click Sign in to proceed.
  
  Note: This method only works if you have set a VWO password at least once or if your organization has specifically configured this authentication path.

Sign In using Single Sign-on (SSO)

This option is available only if your organization has configured SSO, enabled SSO login, and requires authentication through a centralized identity provider. For more information, contact your account administrator or see Sign In to Your VWO Account Using SSO.

Sign In with a Passkey

This option is available on supported devices and browsers that allow biometric or hardware-based authentication. For more information, see Use Passkeys to Log In to Your VWO Account.

Reset Your Password

If you have forgotten your password or if you logged out of a new trial account before setting one, use the password reset flow as follows:

On the login page, click Forgot Password?.
Enter your registered Email address.
Click Reset Password.
Open the Reset password for your VWO account email and click the link provided.
Enter and confirm your New Password.
Click Reset Password.

Once you’ve done that, you should be able to log in using your new password.

Troubleshooting

Issue	Possible Cause	Recommended Solution
Didn’t receive the verification email.	Email may be filtered to the spam/junk folder.	Check your spam or junk folder.
	Incorrect email address entered during sign-up.	Verify the email address used during sign-up and try again.
	Email delivery delay or failure.	Request a new verification email (if the option is available).
Logged out before setting a password.	New accounts are created without a default password.	Use the Forgot Password option on the login page to set your password.
Google Sign-in is not working.	The email used does not match your account.	Ensure you are selecting the correct Google account.
Google Sign-in is not working.	A password was not set previously for the account.	Try signing in using your email and password, or reset your password.
SSO login fails.	SSO is not configured for your organization.	Confirm SSO setup with your account administrator.
SSO login fails.	Incorrect domain or login entry point used.	Ensure you are using the correct SSO login option and domain.

FAQs

Is it possible to change my login email address after creating an account?
Yes, you can update your login email address directly from within the VWO application. Go to Profile > Settings > Profile Details, and click Change Email Address next to your current email. Follow the on-screen instructions to complete the update. Once this process is complete, you will not be able to log in using your previous email address.
Can I continue using VWO if I do not verify my email address?
You can access the platform temporarily, but verification is required to secure your account and ensure continued access. It is recommended to verify your email as soon as possible.
What happens to my account after the free trial ends?
After your free trial ends, you can still access your VWO account, but with limited functionality. For example, you may not be able to create new campaigns, while some existing data and features remain accessible. To continue using all features without restrictions, you must upgrade your account to a paid plan. For more details on how your data is handled after the trial period, see What happens to the data collected in my account during free trial?

Need more help?

For more information or further assistance, contact VWO Support.